Social Media

What is a Hat Tip?

What is a Hat Tip? That was my question to myself when I saw the abbreviated “HT” or “h/t” mentioned in a tutorial on Google Plus. So I go to my first source of information, good ol’ Wikipedia. In today’s blogosphere it means to “acknowledge someone who has made a significant contribution toward an effort, […]

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Is Living Social or Groupon Confusing Your Performance Indicators?

Countless inns are participating in the Living Social and Groupon craze (not sure if I should use the word “fad” there, which implies a short-term shelf life) and, as seen in previous postings from Janet and me, there are a number of “rules of thumb” that can make participation worthwhile. One thing that is happening,

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Living Social Tips from Innkeepers

Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media.  And the latest addition to the social media tool box is… If you haven’t heard, Living Social

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We’re Stuck with Social Media: Capitalize On It!

I subscribe to piles of blogs and newsletters about marketing and advertising, social media, hospitality, demographics, and trends that affect all of the above. Some of these are pretty esoteric, and some are very down-to-earth practical. One of our jobs at The B&B Team® is to weave the mass of information together and make at

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