Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team

Inn Photography, A Tool for Success

Every bed & breakfast inn that is even remotely serious about attracting guests has a website, right? Well, most do. Are all inn sites created equally? Thankfully, no. Can most websites be improved? Thankfully, yes! What is one of the key elements missing from most bed & breakfast inn websites, even some of those that are beautifully designed? Great photography.

Sandy Soule of Bed and has just written and published what should be the definitive article on inn photography entitled, "Good Photography: Essential Marketing Tool." Whether you currently own an inn or are simply thinking about it, read the article. Not only does she address the prevailing fallacies about photographs (and dispels them), but she points out just how critical images are to marketing. A picture really is worth a thousand words!

Photos of an inn should be high quality, and they should be professionally taken. In the digital age, it’s amazing how many people think that, because it’s easy to snap a picture and upload it to a website, that the images themselves will do the job. Sometimes they can, but it’s very rare. The article, however, does give the do-it-yourselfer some tips for getting a better picture, and also talks about how to select an architectural photographer. Interior photography is very different from almost any other specialty, so choose wisely.

Have you had any good or bad experiences with photography? Let’s hear about them. And read Sandy’s article. You’ll be glad you did.


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