Inn Consultants and Brokers Since 1993

The B&B Team
Idyllic Inn Setting

We are experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. We gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Pet Travel Niche Remains Strong

In The B&B Team’s seminars for aspiring innkeepers we devote a section to niche marketing. One of those niches is pet travel. Everyone knows that pets are a big deal in America and that a large number of people like to travel with their furry companions. Years ago my parents had a very difficult time finding places to stay with their dachshund, but I dare say that it is easier today.

Some bed & breakfasts and inns have recognized the pet travel trend and have turned a small niche into a lucrative part of their business. Some, like the B&B at Ponder Cove near Asheville, NC, have made it the focus of their business! In a short article on 2008 Pet Travel Statistics reported by and presented in Hospitality Trends, there are some remarkable statistics. 75% of those taking the survey said they frequently take their pets with them when they go away. A significant number, 43.8%, stay at pet-friendly lodgings three or more times a year! While 38.5% say it is difficult to find pet-friendly lodging, a full 63% would lengthen their stay if they could travel with their pets.

What I found interesting when visiting was the significant number of hotels that provide pet-friendly lodging, and a quick glimpse showed that La Quinta has clearly made a statement that, if you are traveling with your dog or cat, look for their sign. La Quinta isn’t a luxury chain, and many who want to travel with fido want luxury for their pet as well as themselves. Maybe the boutique lodging industry needs some kind of "pet-friendly" certification which could be used to identify all inns that will take cats and/or dogs and which adhere to a certain standard, kind of like a AAA for pets! Any ideas? Pass them on right here.


One Response to “Pet Travel Niche Remains Strong”

  1. The Beach Bed and Breakfast has a dedicated pet suite with an attached 10 X 25 sreen porch and a private outdoor shower for your pet. Pet treats are provided.

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