Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team

Moosehead Lake Region -“America’s Crown Jewel”


Moosehead lake Region maine

“America’s Crown Jewel” view from The Lodge at Moosehead Lake’s property

Looks like there is a new dawn on the horizon for Greenville and the Moosehead Lake Region of Maine. Last October the Moosehead Lake Regional Economic Development Corp (MLREDC) hired a destination branding expert, Roger Brooks, to develop a branding strategy for the region. The results have just come out. Friends of The B&B Team and client innkeepers at The Lodge at Moosehead Lake communicated to us their enthusiasm for this initiative. I immediately started my research starting with a video of Roger Brooks’ presentation to the committee and area residents and business people. He is a dynamic communicator and spot on with his observations and recommendations. They made a good choice when they hired him, in my opinion.


Moosehead Lake Region Maine

Mt. Kineo’s cliffs rise from Moosehead Lake’s surface. Photo by Peter Frank Edwards

How many people in the US and the world know how fantastic the lake, the islands, woods and mountains of the area are?  After just a few days visiting the area, Roger and his crew were so impressed with the overwhelming beauty of the area he said: “This is one of the most spectacular places in the world”. Thus the new tagline “America’s Crown Jewel”. Now the challenge is to jump start the economy of the area and get the message out.

The Innkeepers of The Lodge at Moosehead Lake, Linda and Dennis, do a fantastic job of marketing their inn. They are well known for their personalized packages that give their guests soft adventure excursions exclusively arranged by the Inn and led by Master Maine Guides. The Lodge pioneered the Moose Safari trip as a unique experience for its guests almost 20 years ago. The packages are an exciting part of the Inn’s business with over 20 four-season excursions to select from. Choices include a full day Fly-In Canoe trip, White Water Rafting on the Kennebec River, Hiking, Bird Watching, Dog-Sledding, and a lake cruise on the historic 100 year old Katahdin Steamboat! They are truly a destination inn in a destination location.


Moosehead Lake Region Maine

Photo / Courtesy of Moosehead Lake Region Branding Initiative Committee
A slide from consultant Roger Brooks’ Friday presentation on the Moosehead Lake Region

The strength of a destination location must come from more than tourism. Roger states; “The plan isn’t just about attracting tourists. It’s about bringing young families here, building businesses and lives, and sustaining the community long into the future.” We are going to put Moosehead Lake on the map as a terrific place to live, raise a family, own a business, and visit.”


Moosehead lake Region

New Post & Beam owner’s home-The Lodge at Moosehead Lake

The Lodge at Moosehead Lake has recently added their own ‘jewel’ to their property. One of the most spectacular post and beam innkeeper’s homes in the world? I’ll go with that tagline! Photos by Christian Giannelli Photography confirm this. You can view the rest of the lodge’s beauty here.

Moosehead Lake Region Inn

The Lodge at Moosehead Lake, Greenville, Maine

New owners of The Lodge at Moosehead Lake will have the opportunity to live and work in one of the most spectacular places in the world, own a thriving Inn business and set up roots in a jewel of a home. In addition, the opportunity be a part of the future investment in the region. Very exciting!

Thanks for Listening,

Janet Wolf


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