“At the speed of walking the human body is at its most comprehending state. Sight, smell, hearing, feeling of our physical environment. All are functioning at the most natural intensity.”
This is a quote from a short composition my father-in-law, J. Robert Wolf wrote many years ago. It started with a walk he took around his neighborhood. There was a realization that speed can block the senses of observation. A walk can give you time for thinking, for understanding, for consideration.
I have been walking a lot in the last 10 plus weeks. I am sure many of you have done the same. Observing the bright early spring green in the curling ferns and budding leaves. Wind, bird song and pure quiet! It has been a wonderful addition to a daily routine.
A large number of Inns have land with extended trails, short peaceful garden walks or designated outside quiet spaces.
All can be a bonus for guests that will be seeking a much needed getaway, a place to reflect. A place to take a walk among nature’s beauty.
Time to take a walk trough your property and identify your designated social distancing spaces, nature and garden walks.
The Villa at Saugerties in the Hudson Valley of New York has some of the most spectacular gardens and peaceful oasis spaces for their guests. From a recent newsletter.
“Recently, many of you have reached out to ask about much needed extended stays, and we think the timing couldn’t be more perfect. The Villa is still a tiny luxury Bed and Breakfast — a truly special place for a true escape while being treated with the greatest care.”
“With just four bedrooms in total, most with French Doors to private outdoor spaces, in addition to widespread seating or lounging in the dining garden and at the pool, effortless social distancing abounds!”
Ocean House Bed & Breakfast on the Oregon coast. Offers ocean views, a trail from their cliffside location to the beach. Here is their recent message.
“Getting away to focus on health and mental wellbeing in times as uncertain as these is important. Our property will continue to offer the same exceptional accommodations and hospitality as always and serves as a healthy alternative to larger and more crowded hotels.
The safety and comfort of our guests is our highest priority and we genuinely appreciate your trust here at our bed and breakfast. We look forward to welcoming you to Ocean House soon.”
Your social media messaging is especially important in these unusual times.
If your return and new customers feel they can easily socially distance in a clean and safe environment. They are more persuaded to book a future stay.
Camden Maine Stay Inn in their recent newsletter has made it truly clear in their messaging.
|“We are anxious to begin the 2020 vacation season. Undoubtedly, it will be unlike any vacation season that has come before. We have buckled our belts and are ready for the ride.|
As we all know, the pandemic has forced upon everyone an all-encompassing new normal. It is within this strange context that we will strive to provide you with the same wonderful B&B experience that is the Inn’s tradition and hallmark. At the same time, we are committed to taking new, advanced health and safety precautions to provide you and everyone else with not only a safe, sanitary environment but also peace of mind.”
If you have not started messaging your guests with a positive and welcoming invitation similar to these three inns, it is time. Take a walk through your property, a walk trough your area’s trails and open spaces. Experience your surroundings like a guest would. Even better, take a video while you walk and voice your message. Take the time now because things will open up, hopefully with a better appreciation of what beauty we have in our physical environment.
“There is always time for a sunset.” J. Robert Wolf 1939
The B&B Team is ready to continue our education for future innkeepers and connecting clients with our Inns for sale. We are here for you.
Thanks for Listening,