Innkeepers know that packaging is an indispensable part of marketing. Effective packages help extend the average stay, encourage guests to return for multiple visits, help protect rates, and foster long term relationships.

In preparation for the upcoming PAII New England regional Conference, Joe Veneto, “The Opportunity Guy,” and Peter Scherman and Rick Wolf of The B&B Team met at the world headquarters of Opportunities Unlimited to plan the pre-conference session on packaging. In this short video, they are discussing the “4 T’s,” themes, threads, trends, and traditions of travel packages.

Want to know more about how to create effective packages? Join The B&B Team and The Opportunity Guy at pre-conference sessions in Nashua this month and Charleston in January, 2011. For details, visit The Innkeeping Show!