Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Author Archive


Best Apps for Marketing Your B&B

April 26th, 2012 by Peter Scherman

Bed and breakfasts offer a quaint, intimate, and less expensive alternative to larger hotels for the North American traveler. However, if you run a bed and breakfast you probably don’t have a lot of time to think about how to market your accommodations, improve your online reputation, and grow your business within your local community.

Innkeeper Poem

January 30th, 2012 by Peter Scherman

“Innkeeper” a poem by Brooks Bradbury

F is for Feasible Inn for Sale

September 7th, 2011 by Peter Scherman

Unlike lifestyle or financially viable inns, by “feasible” we mean “properties with a size and location that have the realistic potential to become financially viable. They may include unique hospitality properties that are distressed, closed, under-performing, or currently used for other purposes.” What kinds of bed & breakfasts are we talking about?

V is for Values in Business

August 30th, 2011 by Peter Scherman

We all like to think that we are being treated “the right way.” One can argue that “the right way” may vary from person to person, as what is “right” for one person may not be so for another. But there are some fundamental practices that embody values and “the right way” to treat others in business. In the simplest and broadest sense, being honest is core to the concept of values. Honesty is not subjective; either someone is telling the truth, or they are not.

Among Asheville’s Best Bed & Breakfasts for Sale

June 8th, 2011 by Peter Scherman

Asheville, North Carolina is a city known around the country as a wonderful destination. Not only does it enjoy a moderate, temperate climate that can be enjoyed four seasons, but it boasts an array of activities for virtually any taste, from music to crafts, art and theater to hiking and biking, architecture and museums to […]

Innkeeping Excellence

May 16th, 2011 by Peter Scherman

The B&B Team is incredibly fortunate  to work with a number of inns who exemplify excellence in Innkeeping. Whenever we see innkeepers doing all the things that make inns great, we are so pleased, especially when we’ve been able to play even a small role in that success. This past weekend we held a seminar for […]

Best Inntentions TV Show

January 21st, 2011 by Peter Scherman

Peter and Rick on TV? Really? Wow! I can’t wait to see that…. Alas, you might have to.  Please, read on. In mid-2009 Buck Davis contacted PAII with the idea of wanting to create a reality TV show about Innkeeping. He wanted to showcase the industry in a positive light, but he also wanted to […]

I Have A Dream

January 17th, 2011 by Peter Scherman

When I was in grade school we had public speaking competitions starting at an early age. They thought is was an important part of our education, and, given all the speaking I do at Innkeeping conferences these days, something must have rubbed off. Thanks to my father, who knew great speeches and the effect they have […]

PAII Conference 2011

January 13th, 2011 by Peter Scherman

What a conference this was! Despite terrible weather that prevented some from getting to Charleston, the turnout was excellent. The B&B Team®, like all the vendors, found it to be a very successful show. A highlight for Rick and myself was at a session we presented called, “Thrive, Make More Money in 2011.” In a […]

Social Media Fatigue

December 28th, 2010 by Peter Scherman

I can’t resist! We’re all out here trying to do “what we’re supposed to do” with social media, because it’s a new world. And it is. Truly. No kidding. We know it is. Tweet tweet tweet! A little birdie told me so. And I LIKE it that way! It’s very cool. But, alas, it can […]

Words Matter When Selling Anything

December 14th, 2010 by Peter Scherman

Recently a friend sent me a video called “The Story of a Sign.” A short (6 minute) film, it tells a story that teaches an important lesson to all of us who have anything to sell, whether it’s a room at a bed and breakfast or a service. And that lesson is that words matter.

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