Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Financials’ Category


What Niche Market Does Your Bed & Breakfast Target?

April 9th, 2010 by Scott Bushnell

To stand out from all the rest, ANY product needs its unique selling feature that will lure the shopper to its website, and ultimately make the purchase. Bed & Breakfast Inns are no different. Your search engine optimization efforts will get your site high on the results page of the search, and then the attractiveness, […]

An Inn Tune-up for Your Bed and Breakfast

March 5th, 2010 by Peter Scherman

Innkeepers are the best when it comes to delivering a great experience for their guests. Smiles come easily, breakfast is delicious, and the world just looks, well, rosy. Or does it? On the best of days even the best inns, as we well know, aren’t perfect. But if perfection is what you strive for, and […]

1031 Exchange Warning and Advice

January 21st, 2009 by Peter Scherman

1031 Tax Deferred Exchanges are wonderful when they work, but we've just learned of a financial disaster and believe everyone needs to take note. Simply put, a 1031 Tax Deferred Exchange is a mechanism whereby a real estate investor can roll over the cost basis from one investment property to another and defer paying capital gains taxes […]

Innkeeping Success Without Discounting

December 2nd, 2008 by Peter Scherman

These are tough times, no doubt about it. They were tough for the lodging industry after 9/11, too, and the immediate response was to discount rooms in hopes of filling them. Back then it worked, sort of, but the long term consequence was a period of several years to rebuild ADR and RevPAR. So what's […]

Innkeepers and Taxes. Are Yours Done Yet?

April 16th, 2008 by Peter Scherman

Every year on April 16 many of breathe a sign of relief that our tax returns are finally filed and (gulp) we’ve stroked a check to Uncle Sam for what has hopefully been a profitable year. Procrastinators file extensions but still have to pay up. Many innkeepers, especially those with smaller properties, are often pleased […]

Online Reviews Impact Bottom Line

December 4th, 2007 by Peter Scherman

There’s been a lot of news lately about online reviews, and sometimes it’s hard to know how to measure their impact on innkeepers. Well, now we have some great statistics to share. A recent article from TravelMole reported that The Kelsey Group and comScore.com did a joint research project that focused on hotels (lodging), restaurants, […]

This is how marketing is done…

November 7th, 2007 by Peter Scherman

It’s always exciting to find inns that really "get it" when it comes to marketing their properties. It’s not that there is just one way to do it, but that most successful inns follow one consistent pattern: they all pay a great deal of attention to what is happening: at their inn, in the marketplace, […]

Furor Over Mortgages Creates Opportunity

September 7th, 2007 by Peter Scherman

The past month has seen some pretty dramatic gyrations in the equity and mortgage markets evidenced by near panic on Wall Street and, no doubt, in some homes. If you’re thinking about becoming an innkeeper, we always say that you need to take stock of your assets. They may be less today than a few […]

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