Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Market Trends’ Category


Get Creative with Your B&B Packages

December 6th, 2018 by Janet Wolf

B&Bs have been offering packages for decades. It can be an important and profitable part of your brand. Packages should be creative and compelling. An enticing activity, adventure or learning experience. Something guests can write home about, so to speak. Airbnb has just launched their ‘Creative Class Month’. “Learn from the pros in one-time only […]

Focus on Comfort for Your Guests

November 8th, 2018 by Janet Wolf

All of us at The B&B Team often talk about the importance of good architectural photography for your website in our Better Way to Learn Innkeeping Seminars. We mention that we like to see good photos of breakfasts on websites. We say, ‘It is half of who you are, bed and breakfast. Show us what […]

5 Hospitality Trends-Looking Forward

September 27th, 2018 by Janet Wolf

‘What’s the buzz? Tell me what’s happening’ There is always a buzz about what’s new and trending in the hospitality business. Here are 5 hospitality trends positively impacting the hospitality industry. 5 trends that have been around for awhile that are not going away. 5 trends that are increasing in popularity and importance. 5 hospitality […]

What do Millennials Want?

March 26th, 2018 by Janet Wolf

Remember this catchphrase from TV’s The Brady Bunch? “Marsha, Marsha, Marsha”. Her sister Jan thought she got all the attention. Today it’s millennials, millennials, millennials, its’ all about millennials! What do millennials want? How much attention should we give them? One thing for sure, we must pay attention to them as active consumers with disposable […]

Wellness Tourism-Growing Trends

March 19th, 2018 by Janet Wolf

Wellness tourism is a 500-billion-dollar segment of the travel industry. Looks like something innkeepers should consider integrating into their business plan. Don’t leave a piece of that 500-billion-dollar pie on the plate! AIHP Knowledge Sharing Summit and Marketplace, day two. I attended Julie Pankey’s session, Top Trends in Wellness Tourism, The Guest Experience. After many […]

Online Marketing Made Simple

February 22nd, 2018 by Janet Wolf

Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right? In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound […]

Recap of Top 10 Lodging Trends 2017

December 6th, 2017 by Janet Wolf

As the year winds to a close I thought I would compile a recap of top 10 lodging trends 2017. Some of these come from blogs I have written this year and others from a quick Google search of hotel/lodging trend articles. 1. In-room technology. The two items that stood out were: High-definition flat screen […]

Bed & Breakfast Bathroom Appeal

November 30th, 2017 by Janet Wolf

We have all heard about how important curb appeal is to properties. There is also the ongoing trend and need to create bathroom appeal. I would like to share some highlights from a recent article titled, ‘Hotels upgrade bathrooms for more demanding guests’. From the article, here is what the vice president of Marriott global […]

The Rise of the Independent Innkeeper

January 13th, 2016 by Janet Wolf

Over the last few years much has been written about the travelling public’s changing wants and needs. There was and is much talk about “experiential travel,” “live like a local” and other catching phrases that target today’s travelling public.  Who better to deliver a local experience than our industry’s independent innkeeper? My last blog boldly stated […]

Trip Advisor-The Hate/Love Relationship Continues or Does It?

November 16th, 2015 by Janet Wolf

  In the beginning there was Trip Advisor, the review site. A hate/love relationship flourished within the lodging industry including bed and breakfasts. No big news here. ‘Slowly I turned…step by step..inch by inch’… and Trip Advisor became the largest travel related website in the world. For those who could see into the future it became inevitable […]

The Path of Connectivity in Marketing Your Inn

September 22nd, 2015 by Janet Wolf

As innkeepers, your job, and the job of the marketing firm or marketing association you have hired or joined, is to connect people with your Inn, your brand message. The path of connectivity in marketing your inn has evolved since the emergence of the internet so many years ago. It is hard to even remember marketing without […]

Amazon Destination-New Travel Brand

May 18th, 2015 by Janet Wolf

Another mega company, Amazon, (which means big anyway), has moved into the travel industry with a new direction. It is now connected to Amazon Local but will soon be on its own. Here is Amazon Destination’s brand focus. Created to solve problem-“How to easily plan and book a local getaway trip.” Weekend getaway within driving […]

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