Inn Consultants and Brokers Since 1993

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We are experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. We gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Market Trends’ Category

Elevating the Guest Experience in 2023 

March 10th, 2023 by Eben Viens

Experience is the heart and driving economic force of our special segment of the hospitality and tourism industry. If we can all agree on this statement, in some form, our success should be based on the ability to expand and elevate the experience of guests as they start the research and booking process, through their […]

Lessons from a Life Spent with Inn Guru Bill Oates

December 8th, 2021 by Eben Viens

The Innkeeping world has lost one of its pioneering members with the passing of Bill Oates on Monday, November 22. Bill’s influence on the industry is immeasurable, and his legacy is carried on by industry professionals, consultants, brokers, and the countless Innkeepers who were his colleagues and close friends. I had the great pleasure of […]

Are You Just a Bed and Breakfast?

April 10th, 2019 by Eben Viens

Today you must offer something beyond a standard bed and a breakfast experience if you want to succeed in today’s hospitality sphere. It is not good enough to just survive with average. To be successful and stay successful, you must strive for excellence. Remember how awful it was getting that C- in chemistry in high […]

Get Creative with Your B&B Packages

December 6th, 2018 by Eben Viens

B&Bs have been offering packages for decades. It can be an important and profitable part of your brand. Packages should be creative and compelling. An enticing activity, adventure or learning experience. Something guests can write home about, so to speak. Airbnb has just launched their ‘Creative Class Month’. “Learn from the pros in one-time only […]

Focus on Comfort for Your Guests

November 8th, 2018 by Eben Viens

All of us at The B&B Team often talk about the importance of good architectural photography for your website in our Better Way to Learn Innkeeping Seminars. We mention that we like to see good photos of breakfasts on websites. We say, ‘It is half of who you are, bed and breakfast. Show us what […]

5 Hospitality Trends-Looking Forward

September 27th, 2018 by Eben Viens

‘What’s the buzz? Tell me what’s happening’ There is always a buzz about what’s new and trending in the hospitality business. Here are 5 hospitality trends positively impacting the hospitality industry. 5 trends that have been around for awhile that are not going away. 5 trends that are increasing in popularity and importance. 5 hospitality […]

What do Millennials Want?

March 26th, 2018 by Eben Viens

Remember this catchphrase from TV’s The Brady Bunch? “Marsha, Marsha, Marsha”. Her sister Jan thought she got all the attention. Today it’s millennials, millennials, millennials, its’ all about millennials! What do millennials want? How much attention should we give them? One thing for sure, we must pay attention to them as active consumers with disposable […]

Wellness Tourism-Growing Trends

March 19th, 2018 by Eben Viens

Wellness tourism is a 500-billion-dollar segment of the travel industry. Looks like something innkeepers should consider integrating into their business plan. Don’t leave a piece of that 500-billion-dollar pie on the plate! AIHP Knowledge Sharing Summit and Marketplace, day two. I attended Julie Pankey’s session, Top Trends in Wellness Tourism, The Guest Experience. After many […]

Online Marketing Made Simple

February 22nd, 2018 by Eben Viens

Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right? In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound […]

Recap of Top 10 Lodging Trends 2017

December 6th, 2017 by Eben Viens

As the year winds to a close I thought I would compile a recap of top 10 lodging trends 2017. Some of these come from blogs I have written this year and others from a quick Google search of hotel/lodging trend articles. 1. In-room technology. The two items that stood out were: High-definition flat screen […]

Bed & Breakfast Bathroom Appeal

November 30th, 2017 by Eben Viens

We have all heard about how important curb appeal is to properties. There is also the ongoing trend and need to create bathroom appeal. I would like to share some highlights from a recent article titled, ‘Hotels upgrade bathrooms for more demanding guests’. From the article, here is what the vice president of Marriott global […]

The Rise of the Independent Innkeeper

January 13th, 2016 by Eben Viens

Over the last few years much has been written about the travelling public’s changing wants and needs. There was and is much talk about “experiential travel,” “live like a local” and other catching phrases that target today’s travelling public.  Who better to deliver a local experience than our industry’s independent innkeeper? My last blog boldly stated […]

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