April 6th, 2011 by Janet Wolf
Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media. And the latest addition to the social media tool box is… If you haven’t heard, Living Social […]
March 8th, 2011 by Scott Bushnell
News and highlights from the Mid-Atlantic Innkeeping Conference and Trade Show from Lancaster, PA.
December 16th, 2010 by Scott Bushnell
The veterans of the Battle of the Bulge have a lesson for all of us…telling a story that strengthens the continuity of your marketing plan.
December 3rd, 2010 by Janet Wolf
Some of my favorite and most memorable vacations as a child and adult were road trips. Travelling cross country from California to Florida when I was twelve is a trip I will never forget. Up before dawn to beat the heat my sister and I continued our sleep in the back seat (we did not […]
October 26th, 2010 by Janet Wolf
Here in Kennebunkport we have a local family owned restaurant Alisson’s that runs a great business and has been doing it for about 30 years. When we have our Aspiring Innkeeper Seminars here in the Port we always treat our attendees to dinner on Friday to kick off our seminar. Alisson’s serves the locals and […]
October 7th, 2010 by Scott Bushnell
A big thank you to the inns that are participating in the “Bnb’s for Vets” program and other recognition programs and offers to the heroes of our servicemen and women.
July 27th, 2010 by Janet Wolf
by Janet Wolf of The B&B Team We were very fortunate in our innkeeping career to have had wonderful housekeepers who always went above and beyond their job description. One in particular stands out. She once told me that she would stand at the doorway of a room after she was finished cleaning and ‘critique’ […]
July 22nd, 2010 by Janet Wolf
From a quaint New England village to an island paradise in Hawaii, all of the inns in the small lodging industry have great locations to share with guests. Some locations are well known to the world, while others are unique and extraordinary but have less world wide appeal. One destination that fits this definition has […]
July 5th, 2010 by Peter Scherman
Whatever business you are in, if you’re self employed there are two stages of work. We work “in” our business, and we work “on” it. There’s a big difference. Most of us believe we are pretty good at what we do. We provide good service, good follow up, and a good customer (guest) experience. And […]
June 28th, 2010 by Janet Wolf
As an innkeeper and homemaker I have always been baffled by the mattress industry. Did you ever have a mattress salesperson give you a straight answer? The more you shopped, the more confused you got. Recently Rick and I ventured out to buy a new mattress. Just by chance we stopped in at America’s Mattress […]
June 11th, 2010 by Scott Bushnell
On a flight to visit an inn this past week, I was reading an article in the USA Today (June 1) containing some interesting information about the big guys…the hotels…with information that also applies to the B and B industry. In his article “Hotels try to woo leisure travelers” Roger Yu relates some concepts of the […]
May 10th, 2010 by Scott Bushnell
Check out the statistics: – 32% of all Internet activity is made up of Video – Consumers prefer video 6 to 1 over text – Facebook video viewers are up 2000% in the last year – It was discovered by Forrester Research that videos increase Search Engine Optimization on Google’s (and other search engine’s) algorithms by […]