Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Market Trends’ Category


Living Social Tips from Innkeepers

April 6th, 2011 by Janet Wolf

Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media.  And the latest addition to the social media tool box is… If you haven’t heard, Living Social […]

The Battle of the Bulge and Innkeeping

December 16th, 2010 by Scott Bushnell

The veterans of the Battle of the Bulge have a lesson for all of us…telling a story that strengthens the continuity of your marketing plan.

Virtual Road Trip

December 3rd, 2010 by Janet Wolf

Some of my favorite and most memorable vacations as a child and adult were road trips. Travelling cross country from California to Florida when I was twelve is a trip I will never forget. Up before dawn to beat the heat my sister and I continued our sleep in the back seat (we did not […]

Travel Packaging-Wrap Up What You Do Best

October 26th, 2010 by Janet Wolf

Here in Kennebunkport we have a local family owned restaurant Alisson’s that runs a great business and has been doing it for about 30 years. When we have our Aspiring Innkeeper Seminars here in the Port we always treat our attendees to dinner on Friday to kick off our seminar. Alisson’s serves the locals and […]

Guest Room Staging, The Innkeeper’s Art

July 27th, 2010 by Janet Wolf

by Janet Wolf of The B&B Team We were very fortunate in our innkeeping career to have had wonderful housekeepers who always went above and beyond their job description. One in particular stands out. She once told me that she would stand at the doorway of a room after she was finished cleaning and ‘critique’ […]

Vintage Ohio

July 22nd, 2010 by Janet Wolf

From a quaint New England village to an island paradise in Hawaii, all of the inns in the small lodging industry have great locations to share with guests. Some locations are well known to the world, while others are unique and extraordinary but have less world wide appeal. One destination that fits this definition has […]

Track Hospitality Trends

July 5th, 2010 by Peter Scherman

Whatever business you are in, if you’re self employed there are two stages of work. We work “in” our business, and we work “on” it. There’s a big difference. Most of us believe we are pretty good at what we do. We provide good service, good follow up, and a good customer (guest) experience. And […]

Mystery of Mattresses Uncovered

June 28th, 2010 by Janet Wolf

As an innkeeper and homemaker I have always been baffled by the mattress industry. Did you ever have a mattress salesperson give you a straight answer? The more you shopped, the more confused you got. Recently Rick and I ventured out to buy a new mattress. Just by chance we stopped in at America’s Mattress […]

Do You Know What the B&B Industry’s Competition is Doing?

June 11th, 2010 by Scott Bushnell

On a flight to visit an inn this past week, I was reading an article in the USA Today (June 1) containing some interesting information about the big guys…the hotels…with information that also applies to the B and B industry.  In his article “Hotels try to woo leisure travelers” Roger Yu relates some concepts of the […]

We are a Visual Society…and Your B&B Can Exploit it!

May 10th, 2010 by Scott Bushnell

Check out the statistics: –  32% of all Internet activity is made up of Video –  Consumers prefer video 6 to 1 over text –  Facebook video viewers are up 2000% in the last year –  It was discovered by Forrester Research that videos increase Search Engine Optimization on Google’s (and other search engine’s) algorithms by […]

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