Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Web/Tech’ Category


Get More Direct Bookings

April 28th, 2018 by Janet Wolf

Is your goal in 2018-19 to get more direct bookings? Your response should be a resounding YES. From a PhocusWire (powered by PhocusWright) article entitled; ‘Online travel agency fightback: Tactics to lure direct bookings’. By Max Starkov. Geared towards the hotel industry but there is some good advise that is universal for all lodging properties. […]

Time Management Tips for Busy Innkeepers

March 7th, 2018 by Janet Wolf

One of the first sessions I attended at last week’s AIHP Knowledge Sharing Summit and Marketplace was presented by David Mayfield from ResNexus. Effective time Management. Some do it well, others not so much. But everyone can learn new techniques. In business and daily private life, time is precious, and worth the time to explore […]

What is an Algorithm?

January 19th, 2018 by Janet Wolf

What is an Algorithm? Nothing to do with Al Gore and whether he has rhythm or not. But all to do with the internet (didn’t Al invent that?) Definition from Whatis.com: “An algorithm (pronounced AL-go-rith-um) is a procedure or formula for solving a problem, based on conducting a sequence of specified actions. A computer program can be […]

B&B Website Design — The Good, The Bad, and The Ugly

July 27th, 2010 by Peter Scherman

by Kit Cassingham, The B&B Lady You know it when you see it and use it, but what is it about a bed and breakfast website that makes it good? Your website is an imperative B&B marketing tool. The quality of the website creates the first impression of your inn and hospitality; it sets the […]

Make Your Inn’s Website Great!

July 27th, 2010 by Peter Scherman

by Peter Scherman of The B&B Team In the world of small hospitality properties, as for most small businesses, the Internet is the Great Equalizer. It has brought more democracy and more opportunity to more people in a more profound way than could have been imagined even ten short years ago. If you own an […]

Technology for Inns … Tips for Making the Innkeeping Lifestyle a Bit Easier

July 13th, 2010 by Scott Bushnell

I received a short message from Mary and Alan Duxbury at The Carlisle Housein Carlisle, PA., and Alan offers TEN time and effort-saving tips for innkeepers.  Mary makes the best quiche in the world and I opted for a picture of the quiche instead of Alan (sorry, Alan!)  Many of Alan’s tips involve technology and how its use can be […]

Do You Know What the B&B Industry’s Competition is Doing?

June 11th, 2010 by Scott Bushnell

On a flight to visit an inn this past week, I was reading an article in the USA Today (June 1) containing some interesting information about the big guys…the hotels…with information that also applies to the B and B industry.  In his article “Hotels try to woo leisure travelers” Roger Yu relates some concepts of the […]

We are a Visual Society…and Your B&B Can Exploit it!

May 10th, 2010 by Scott Bushnell

Check out the statistics: –  32% of all Internet activity is made up of Video –  Consumers prefer video 6 to 1 over text –  Facebook video viewers are up 2000% in the last year –  It was discovered by Forrester Research that videos increase Search Engine Optimization on Google’s (and other search engine’s) algorithms by […]

We’re Stuck with Social Media: Capitalize On It!

May 7th, 2010 by Peter Scherman

I subscribe to piles of blogs and newsletters about marketing and advertising, social media, hospitality, demographics, and trends that affect all of the above. Some of these are pretty esoteric, and some are very down-to-earth practical. One of our jobs at The B&B Team® is to weave the mass of information together and make at […]

Three Ways to Make More Money in 2010

April 2nd, 2010 by Peter Scherman

It’s spring, the time of rebirth and renewal. We’re coming out of a deep recession, and every Innkeeper would like to make more money in 2010 than in 2009. How do you do that? Do the right thing. Be smart and courageous. And be clever in our brave new world. Read on to see what […]

An Online Community

February 15th, 2009 by Peter Scherman

Alright, so we write a lot about blogging and social media and the importance of it in your marketing, etc., etc., and sometimes you just want to tell us to SHUT UP already. We get it. But we don't give up that easily! A couple of weeks ago in my article, "Do Innkeeper Blogs Work?" I […]

Do Innkeeper Blogs Work?

February 5th, 2009 by Peter Scherman

Every year The B&B Team travels to various innkeeping conferences, sometimes to exhibit in the trade show, but always as speakers. In the past month we attended the Mid-Atlantic Innkeepers Conference and Trade Show in Hot Springs, Virginia and just this week were at the 17th annual conference of CABBI, the California Association of Bed […]

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