Inn Consultants and Brokers Since 1993
We are experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. We gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us
November 18th, 2008 by Peter Scherman
In the latest issue of Marketing Review from the Hospitality Sales and Marketing Association International (HSMAI) there's a great article by Marvin J. Cetron about the "Top 10 Travel Innovations of the Next 10 Years." Arthur Frommer's Budget Travel asked readers to pick their favorite travel innovations of the past decade while also peering into […]
August 22nd, 2008 by Peter Scherman
In my last article I wrote about some of the top ten technology trends that Dave Berkus feels are shaping the future. Specifically I addressed the growing scope of the Internet, the "Paradise of Choice," and how the Internet has democratized search. There are some other great trends he points to. Berkus writes that "Increasing computer power […]
August 15th, 2008 by Peter Scherman
In case you haven't been paying attention the past few months if you are a member of the Professional Association of Innkeepers International (PAII), there is a lot of very good information coming your way on a weekly basis through PAII's email newsletter. Being a bit of a trend junkie, I really liked one recent […]
June 13th, 2008 by Rick Wolf
Without a doubt, one of today's biggest lightening rod topics for innkeepers is Trip Advisor and the broader topic of social media. "I don't like this new way of reviews! How can this be good for me? People are 'gaming' the system. I can't control what goes on! Who cares what other people say?" Sound Familiar? […]
February 15th, 2008 by Peter Scherman
Every bed & breakfast inn that is even remotely serious about attracting guests has a website, right? Well, most do. Are all inn sites created equally? Thankfully, no. Can most websites be improved? Thankfully, yes! What is one of the key elements missing from most bed & breakfast inn websites, even some of those that […]
