Inn Consultants and Brokers Since 1993

The B&B Team
The members of the BB team

"Thank you for being real." ...Eileen from Florida

About The B&B Team

Inn Consultants & Brokerage for Distinct Lodging Properties

Thank you for your interest in our our inn consultants and broker services for the bed and breakfast, boutique hotel/motel, cabin/cottage and related lodging industries.

Mission Statement

The B&B Team® inn consultants help our clients reach their personal and financial goals in the Innkeeping industry.

The B&B Team®

The B&B Team® is a full-service inn brokerage and consulting firm with principal offices in Virginia and Maine. The B&B Team® / JM Pankey Partners, LLC is a licensed affiliate providing spa consulting with an office in Maine. The B&B Team® / Kim Williams is a licensed affiliate providing inn brokerage services based in Arkansas. As bed and breakfast inn consultants and brokers, we can help you buy or sell a bed and breakfast inn anywhere in the country. Our consulting for current and aspiring innkeepers is nationwide, and we have served clients from Maine to Florida and from New Jersey to Washington state.

We are Peter and Peggy Scherman, Rick and Janet Wolf, Julie Pankey, and Kim Williams.

Peter Scherman spent 12 years as a hippie farmer in the mountains of Costa Rica before returning to the USA in 1983. He has been an exclusive inn broker and consultant since 1993, gaining a reputation for knowledge, forward-thinking, and honesty. He has been involved in dozens of inn sales over the years and has guided many current and future innkeepers to successful careers in the Innkeeping industry. An Ethics instructor and past leader in the REALTOR® organization, he places high importance on the values embedded in long-term business and personal relationships. As the founder of The B&B Team®, Peter leads the company with Rick, and Peggy provides important support services from their office in historic Scottsville, Virginia.

Rick and Janet Wolf, as former owners of Captain Fairfield Inn in Kennebunkport, Maine, bring a wealth of innkeeping experience to the team. Rick’s consulting background and his corporate career in marketing and brand development make him a great asset to our clients. His leadership on the founding Leadership Team of the Association of Independent Hospitality Professionals (AIHP) and his former service on PAII’s Advisory Council allows him to offer insights that benefit the industry. Rick and Peter are regular speakers at Innkeeping conferences nationwide. In addition to knowing the “back of the house,” Janet is a ServSafe™ Food Protection Manager. Their office is in Kennebunk, Maine.

Julie Pankey is the Southern Maine based spa and wellness tourism expert of The B&B Team®. With over 25 years of experience, she has contributed to the development of multiple brands within the health, wellness, spa and tourism sectors. A few notable brands are Four Seasons Hotels and Resorts, Spa at Norwich Inn, Marriott International, Cliff House Resort and Spa, Catania Hospitality, Pacifica Hotels, Sebasco Harbor Resort, Hermann Hill and many more. Julie also has created The SpaHive Community to connect spa, wellness and hospitality professionals through a private online community, education sessions, pop up boutiques and special events.

Kim Williams is an Executive Broker at Coldwell Banker, K-C Realty in the charming town of Eureka Springs, Arkansas. Eureka Springs is located in Northwest Arkansas which is one the fastest growing metroplexes that boast being the home of corporate giants like Wal-Mart, Tyson and JB Hunt and annually ranks in the top 5, for places to move to and raise a family. She has had much success listing and selling Bed & Breakfast, Residential and Commercial property in this region for the past 23 years. Her goal is to develop a personal bond with her buyers and sellers and then create a smooth and successful transaction for them, by being both professional and knowledgeable about their property and this fast-growing area. As a Consultant with The B&B Team®, she plans to cover an even greater area and hopes to have continued success through her relationships in the community and strong work ethic.

If your goals are to be successful while enjoying life as an innkeeper, The B&B Team® is ready to lend a helping hand. Simply put, our inn consultants will help you reach your goals with our guidance. Our job is to tell you what you need to know, so you can make educated decisions about what serves your best interests. You can count on us to be frank in our assessments. And we have a passionate commitment to client communications.

We believe in the power of association and associations and are members and supporters of many state and national innkeeping associations. We are very proud to be founding Legacy Members of the Association of Independent Hospitality Professionals (AIHP) who are working hard to forge a powerful and inclusive association of professionals in the unique hospitality industry. Other memberships include:
Select Registry®
Association of Lodging Professionals (ALP)
StayVA, formerly Bed & Breakfast Association of Virginia (STAYVA)
North Carolina Bed & Breakfast Inns (NCBBI)
South Carolina Bed & Breakfast Association (SCBBA)
Maine Innkeepers Association (MEIA)
Florida Bed & Breakfast Inns Association (FBBI)
Maryland Bed & Breakfast Association (MBBA)
Pennsylvania Tourism & Lodging Association (PT&LA)
Pennsylvania Association of Bed & Breakfast Inns (PABBI)
Wisconsin Bed & Breakfast Association (WBBA)
California Association of Boutique and Breakfast Inns (CABBI)
National Association of REALTORS® (NAR).

We speak frequently at innkeeping conferences around the country about a wide range of issues designed to help innkeepers reach their goals. Let us know if you’re looking for engaging industry presenters.


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