Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team

College Town B&Bs for Sale-Opportunity Knocks

October 19th, 2017 by Janet Wolf

college town B&Bs for sale

Opportunity Knocks. College Town B&Bs for sale. Shenandoah Valley Inn

In recent years college towns across the US have been touted as great environments to retire to. Did you know they also make it onto lists of best towns for entrepreneurs? It is not only about education and cultural opportunities. College towns attract industry and employment opportunities. Put this all together and it adds up to? College towns as very good locations for…you got it, bed and breakfasts and country inns. Good college town locations bring good businesses! Lets’ take a look at what The B&B Team has of offer.

Staunton, Virginia-Overlooking the Rolling Hills of the Shenandoah Valley

The list of colleges in close vicinity to Staunton is astounding. Mary Baldwin University, James Madison University, Washington and Lee University, and University of Virginia. In short, Staunton is at the heart of education in Virginia!

With colleges and universities come graduates, many of whom want to get married close to their alma mater. Shenandoah Valley Inn and Wedding Venue for sale is ideally located and with the facilities to make this come true. Plus more…12 acres of grounds surround the inn, 10 spacious guest rooms, commercial kitchen set up for catering and spectacular Shenandoah Valley sunsets! The opportunity here also includes growth. Performance the past few years has been modest but the growth potential is significant, given the property’s perfect setting, size, and facilities for weddings and events as well as luxurious bed & breakfast accommodations.

urban Bed & Breakfat

Annapolis Maryland College Town Bed & Breakfast

Annapolis, Maryland-Colonial Capital City

Best known as the home of the United States Naval Academy. Prestigious comes to mind, Forbes rated it as the #1 public college in the US. St. Johns College is another college draw. The third oldest college in the US with high marks too.  Annapolis seaport and its maritime history attracts more than 1 million people a year to its shores. Quite significant!

The Annapolis Maryland B&B for sale, located in the historic district of Annapolis, is ideally suited for a couple or single owner looking for the pleasant lifestyle of this Chesapeake Bay maritime area. With a MUCH higher Average Daily Rate than most other inns, this Annapolis Maryland B&B for sale offers the location, luxury, privacy, and historic quality for a satisfying innkeeper lifestyle as well as offering additional growth opportunities for a continued strong bottom line.

college town B&Bs for sale

Clinton, New York College Town B&B

Clinton, New York-Mohawk Valley Village

Clinton is referred to as a New England style village, I suppose because of its picturesque historic quaintness. It is very pretty. As is Hamilton College, a highly-ranked liberal arts college and major source of lodging for guests for The Arbor Inn, a successful 7 room B&B. The Inn overlooks the 1,350-acre campus of Hamilton College.

The inn is housed in a handsome 19th century farmhouse with later additions. It sits on 4.8 lush acres, graced by mature maple trees. Outside, a courtyard garden, extensive decks, porches and a patio maximize the pastoral setting. The inn’s business is consistently strong and the lifestyle consistently invigorating. Restaurants, shops and entertainment in college towns offer variety and cultural vibrancy. They don’t just cater to students, the community benefits and supports the businesses. Plus only 10 minutes from Utica, home of Utica College, another vital community.

urban Bed & breakfast

Lehigh Valley PA College Town B&B for Sale

Lehigh Valley, Pennsylvania-Small Towns, Big Hearts

College towns are not all about size, it is about heart, history and the celebration of the culture of our country. You can find all this in the three small towns located in the Lehigh Valley; Allentown, Easton and Bethlehem.

Lehigh Valley Pennsylvania Inn for sale is visited by business and leisure travelers and families visiting Lehigh University, Lafayette College, Muhlenburg College, DeSales University. Another multiple college town of Easton. The inn’s strong relationship with the local colleges as well as two hospitals and a nearby industrial park is a large part of the Inn’s guest base. Eighteen guest rooms consistently occupied by parents of students, visiting performers and speakers, business travelers, as well as families visiting the hugely popular Crayola Experience.

Staunton, Annapolis, Clinton and Easton…these college towns and the inns for sale within offer good solid places to live and work. Your entrepreneurial spirt can thrive and grow in these locations. Opportunity knocks once again.

Thanks for Listening,

Janet Wolf

Off the Beaten Path Waterside Inns for Sale

October 12th, 2017 by Janet Wolf

Off the Beaten Path Waterside Inns for Sale-Opportunity Knocks

Explore and discover off the beaten path waterside inns for sale locations. Opportunity knocks once again!

  • Places where the ‘night life’ is lying on a blanket in a field, gazing at a carpet of stars and listening to the chirping of crickets or the call of the loons.
  • Where ‘fine dining’ may be chatting with local fishermen at a pub and ordering the fresh catch of the day recommended by your pub mate.
  • Where a ‘shopping spree’ could be wandering into a small village where handmade Amish goods are sold, quaintly displayed on front porches.

It is all about relaxing, slowing your pace and having no stress laden agenda to keep.

Sound good?

There are so many locations in the US that are comparable to what I have described. Where travelers can explore and discover the night life, fine dining and shopping sprees, off the beaten path style.

Thought…you may even want to live and own a business in one of these places.

Here are a few off the beaten path waterside inns for sale you may want to explore and discover for yourselves.

off the beaten path waterside inns for sale

Chesapeake City Inn

Chesapeake City, Maryland-Hidden Treasure of the Chesapeake

Relax along the C&D Canal (Chesapeake and Delaware). Chesapeake City is a small town located in a tranquil unspoiled section of Maryland that sprang into existence in the 19th Century when the canal was created. The many restored 19th-century buildings and houses spot the town streets. Many have been converted into B&Bs. This Chesapeake City Inn  for sale is on the canal overlooking the placid waters with the maritime traffic slowly passing by. Explore and discover the laid-back lifestyle of a maritime community.

Cannon Beach Oregon

Cannon Beach, Oregon-Small Refined Seaside Village

Located in the Northwest corner of Oregon. In 1846 a cannon washed up on the shore from a shipwreck, thus the name. The shoreline is dramatic with the iconic Haystack Rock a focal point. On top is a protected wildlife refuge. And that’s as wild as it gets! Explore and discover Cannon Beach pastimes. Beachcombing (never quite understood what beachcombing is?) but you can do it here!  Plenty of tide-pools and whales to watch too. Two nearby state parks, Ecola and Oswalt, a National Pacific Coast Byway and the dramatic Nehalem Alps, lots of exploring and discovering!  Near the town of Cannon Beach sits Arch Cape Inn for sale. Built in 1994 to resemble a European chateau, the elegant and unique Oregon Coast Inn is as dramatic as the Pacific coastline it inhabits.

New York Adirondack Inn

Lakeside Adirondack New York Escape

The lure of the lake is why you are here! Located just off NY Route 28 in the middle of the Adirondacks where the wilderness is less crowded and the livin’ is easy. This NY Adirondack inn for sale is a destination resort where you can hide your car keys and experience a complete relaxed getaway without leaving the property. The private access to the pristine lake from the inn is a real plus. Complimentary rentals of kayaks and canoes to explore and discover the lake. Back to the inn for dining, swim in the pool, a sauna, and a nap? And in winter, after nearby downhill skiing or snowshoeing, the inn is a warm welcoming respite.

Prominent Moosehead Lake Country inn

Moosehead Lake, Maine-Wilderness Travel Destination

The Northwoods of Maine is untamed and truly one of the most spectacular places in the world. Nestled beneath the green forests and blue mountains is Moosehead Lake. The largest lake in the eastern United States that stretches 40 miles long and 20 wide island-dotted miles. The small town of Greenville sits on the lower end of the lake, noted as the ‘historic gateway to the north country’. The Lodge at Moosehead Lake and a prominent Moosehead Lake Area Classic Country Inn are two inns for sale in Greenville, Moosehead Lake area. Guests staying at these properties can explore and discover the lake from a floatplane, a guided tour by Maine Guides or a cruise on the historic steamship Katadin.

The Lodge at Moosehead Lake

If a quieter off the beaten path lifestyle is what you dream about, these few featured properties may become your reality. The B&B Team can help. Plus there are other off the beaten path inns not mentioned here. (A bit of a teaser!)

Thanks for Listening,

Janet Wolf

Opportunity Knocks!-Bed & Breakfasts for Sale 5 Rooms or Less

October 5th, 2017 by Janet Wolf

bed & breakfasts for sale 5 rooms or less

Opportunity Knocks! Bed & Breakfasts for sale 5 Rooms or Less. Finger Lakes B&B

Yes…Bed & Breakfasts for sale 5 rooms or less. In addition, financially viable bed and breakfasts!

Lets’ get started.

In the Finger Lakes of New York there is a 5- guest room, including cabins, Bed & Breakfast for sale. It is a beauty, located between Seneca and Keuka Lakes, in the geographic heart of the Finger Lakes region, where tourism flourishes. The inn is listed as financially viable, rare for the number of guest room offerings. There are 2 cabins on the 6 acres and it has real expansion capability for more.

For owner/innkeepers:

The owner’s annex provides 1350 ± square feet of living space including a full kitchen, dining area, large living room, master bedroom, adjoining study and 1 ½ bathrooms. Large living room windows maximize views across the valley. An attached three bay garage provides plenty of storage and workshop space. WOW!

Interested? Arrange a visit to this fine Finger Lakes B&B Gem for sale soon!

bed & breafasts for sale 5 rooms or less

Barcelona Lakeside Bed & Breakfast for Sale

Another ‘Small Inn, Big Success’ inn for sale in the Empire State, on the south shore of Lake Erie in Chautauqua County. Barcelona Lakeside Bed and Breakfast is a 4-guest room inn.

The inn is rated #1 out of 35 area B&Bs on TripAdvisor™. Barcelona Lakeside B&B is close to Chautauqua County’s and is the only area B&B with sweeping views of Lake Erie. Another real beauty! The house is a restored historic farmhouse surrounded by gardens and neighboring vineyards. These are just some of the reasons for the inn’s great success.

New owners can “turn the key” to this fine B&B and build on its solid foundation of profitability.

New River Gorge B&B

Morris Harvey House Bed & Breakfast

Lets’ move along to West Virginia to the historic 5 guest room Morris Harvey House in Fayetteville. Located in the middle of the New River Gorge recreational area. An incredible natural park encompassing over 70,000 acres of land along the New River, rich in cultural and natural history.

This New River Gorge bed and breakfast for sale boasts a solid track record of success with occupancies averaging around 50%, a remarkable achievement for any inn in a small-town setting, which is testament to the strength of the draw that the Gorge is.

For the owner/innkeepers:

A detached adjacent owner’s cottage with 2 bedrooms and full bath, kitchen, and living/dining room, affording space to relax and get away from the business while being immediately convenient.

These three bed & breakfasts for sale 5 rooms or less gives new innkeeper/owners the opportunity to own and operate a viable business in beautiful viable tourist driven areas.

Thanks for Listening and letting The B&B Team share with you these three Bed & Breakfasts for sale 5 rooms or less.

Opportunity knocks 3 times!

Janet Wolf

Rabbit Hole of Social Media

September 14th, 2017 by Janet Wolf

Rabbit Hole of Social Media

“If you don’t know where you are going, any road will take you there”. Lewis Carroll

This is a quote we often use in The B&B Team’s ‘Better Way to Learn Innkeeping’ seminars for aspiring innkeepers.

We suggest our seminar attendees need to focus on where they want to live. It helps them focus on where to start looking for inns for sale. You have to know where you are going.

This line of thinking can also relate to how small business owners/innkeepers should approach managing their social media.

  • Focus on the what, meaning which social media platforms will be most effective for your inn.
  • Focus on the when, how much time you should plan on spending on each platform.
rabbit hole of social media


I found a good blog on social media tips for small businesses. ’21 Social Media Marketing Tips for Small Businesses.’ Interesting that the author used many Lewis Carroll quotes to illustrate the sometimes overwhelming tasks associated with social media. This article is chock full of good information, worth a read and a save for future reference.

“The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down what seemed to be a very deep well.” Chapter 1- Alice in Wonderland

Do you sometimes feel like you are falling down the rabbit hole of social media? To avoid the tunnel it takes a game plan. I will take some key points from the 21 that the author lists. Points I believe relate to our small business niche. Points I hope will help you focus.

Facebook, blogging and email newsletters will most likely be your first platforms to attack. If you are in love with the image driven platforms like Pinterest and Instagram, go for it. They can be very powerful image tools. No platform is a requirement.

1. “Concentrate on your target audience and your goals from social media. In a world of choosing social platforms to concentrate on for small businesses, less is often always more.”

2.  “Take on what you can handle-and nothing more.” i.e. Scheduling, making a posting plan. I know an innkeeper who planned his social media on his weekly calendar. Facebook Monday…Newsletter Wednesday…Bogging Thursday. And most important, be consistent.

3. “What sort of content is your audience looking for?” Start with your location, location, location and all the offerings your area provides. This shows and tells the special experience your guests will be having. Your goal is to educate and entertain. Keep your readers engaged. Suggest NOT to bombard them with your ‘discounted, buy one get one free’ specials. Yawn and delete. ( You can always sneak your offers in AFTER you have engaged them with your great content).

4.  “Use high quality, crisp visuals. Recent research shows images increase social media engagement. Twitter updates with images in them receive 150% more retweets than those without and Facebook posts with images in them receive 2.3 times more engagement than those without.”  Show them the money shots.

5.  “Be patient! A lot of small business owners don’t know about all of a platform’s capabilities, or get frustrated when they don’t see a high engagement rate or grand following right away.” Frustration can lead to inertia. Don’t let that happen. Keep posting regularly, focus on the what and the when. And by all means…

“Remember what the Dormouse said…feed your head.” (with knowledge that is!). White Rabbit lyrics. Jefferson Airplane. Couldn’t resist that quote, it just popped in my head!

rabbit hole of social media

The rabbit hole of social media is not something you want to fall into. Hope this helps you focus as well as inspire you to find your old childhood copy of Lewis Carroll’s Alice in Wonderland. Fun reading in between posting.

Thanks for Listening,

Janet Wolf

Our Fight Against the B&B Stereotype

September 5th, 2017 by Janet Wolf

Our Fight Against the B&B Stereotype

Join our fight against the B&B stereotype. Last week you may have seen the scathing, meant to be humorous article in the online travel section of the Boston Globe; Does B&B stand for blah and bummer? One man’s stand against breakfast with strangers.  If not I have provided you with the link. I suggest you read it.

Now that you are as incensed as I became, you can now read my immediately response to the author, Christopher Muther. I share it with you now.

Dear Chris,

Have you ever had a terrible meal at a small chef/owned restaurant? Maybe you go on TripAdvisor and give it a 2 or 3 star review and probably won’t go back. But you know that not all small chef/owned restaurants are the same. Right?  I am not going to continue with this thread of thought because you are obviously a bright guy and get it.

What I am going to say is that writing about one, allegedly out of touch, living in the past B&B and giving it a scathing review based on your prejudiced (unfounded?) assumption that all B&Bs are similar to Mrs. Butterworth’s B&B. (By the way, do they really still make that stuff?) This is very unfair and articles like yours can unfortunately hurt the small independent lodging businesses.

Fact: B&Bs are changing, it is Darwinian. But it takes time. Of course we like to see positive press about our industry. Like the article just published in Down East Magazine featuring a selection of new Maine innkeepers entitled, The New Innkeepers.

This quote from the article says it all…

“Baby-boomer hoteliers — long the driving force behind the state’s inns, B&Bs, sporting camps, and other accommodations — are handing over the keys, and a new crop of hosts are bringing with them fresh aesthetics, new investment, and novel ideas about what it means to be a guest of the house.”

Chris, I know your article was amusing and was meant to initiate a chuckle or two but it really just dragged out another stereotype that our industry is working very hard on diminishing.

Now if you want to write something positive about our industry, take a look at the B&Bs for Vets program.

Thanks for Listening… Janet Wolf

New Innkeeper featured in the Down East article, Victoria Hood, West End Inn, Portland Maine. A client of The B&B Team and seminar graduate. Photograph by Michael D. Wilson

Our industry’s B&Bs are changing. Innkeepers, new or seasoned, with the ‘fresh aesthetics, new investment and novel ideas’ are the future. Keeping up with hospitality industry trends is key. One way of doing this is education, education, education! How, when and where? The Knowledge Sharing Summit & Marketplace is THE place to be. February 26-March 1, 2018 in Norfolk, Virginia. Our forward looking association, AIHP, Association of Independent Hospitality Professionals, has a very forward thinking education program planned. Please consider attending.

The B&B Team is committed to the fight against the B&B stereotype. Join the fight, let’s move forward and once again…

Thanks for Listening,

Janet Wolf

B&Bs For Vets-Honoring Their Sacrifices

August 23rd, 2017 by Janet Wolf

B&Bs for Vets 2016

B&Bs For Vets-Honoring Their Sacrifices

B&Bs for Vets 2017 is now in full swing, accepting B&Bs signing up to offer our veterans a minimum of one free night (or more). Have you signed up? If not take a look at the Innkeepers Information and please consider joining the growing group of inns thanking our veterans and the many sacrifices they make.

Found a great blog written by a woman who knows! Listing four major sacrifices our veterans face. Veterans put their lives in danger while life at home moves on without them. The joys of daily family life we civilians often take for granted.

Missing the birth of their baby is a definite number 1. Depending on where a new daddy is, communications can be sketchy. Their wives go into labor, give birth and they may have no way to contact them. Or they may have watched over video chat the birth but then not physically able to hold and touch their child.

Stress of not knowing the where and what of your service member’s status. Months may go by without a word, not knowing if the person you love is hurt or worse.

‘Normal’ life planning for veterans is challenging at best. Buying a home in a neighborhood of your choice for your children with good schools and securing roots in the community. Not happening for military families.

The ultimate sacrifice is the unthinkable but the reality. Saying goodbye, permanently, yet knowing full well that the ultimate sacrifice was for a cause they felt deeply about. A void to live with for the rest of the loved ones lives.

Thank you Rachel Engel for your blog; ‘4 major sacrifices military families make. It’s not just missing out on celebrating anniversaries and milestones.’ Her insights are close to home for her. Her writings specialize in military and military family issues. She lives in a military installation with her active duty military husband and children.

The B&Bs for Vets program is our industry’s humble way of saying thank you to our veterans for the multitude of sacrifices they make. ‘Sacrificing’ a room or maybe more on Veteran’s Day is our way of recognizing and honoring their many sacrifices.

IMPORTANT NOTE: “Because of where the holiday falls, we are asking innkeepers to give their free rooms away on November 9, 10 or 11, 2017 (innkeeper’s choice of dates).”

I will close with a quote from an innkeeper that hosted an ‘innfull’ of veterans last year.

“What we also did not imagine, was how rewarding, personally, doing this would be. We enjoyed pleasant conversation with the vets and spent hours talking with them about their experiences in the service. We look forward to participating in this program again next year. Thank you for providing the mechanism that makes this all possible.” Larry and Patricia Reynolds. Gracefield Hall Bed & Breakfast

Thanks for Listening,

Janet Wolf

Public Hotel-Learn From Success

July 31st, 2017 by Janet Wolf

Public Hotel-Learn From Success

Public Hotel Gardens on the Lower East Side

Ian Schrager, hotelier and former Studio 54 nightclub impresario, you may recognize the name, is known also as the inventor of the boutique lifestyle hotel back in 1984. His latest creation is shaking it up. The Public Hotel (known just as the “Public”) located in New York’s Lower East Side. It’s mantra, “Luxury for all.”

“In the nightclub business you have the same product everyone else has. The only way to distinguish any venue is to create magic, energy, excitement in the air. It’s the same with hotels. Every hotel room has a bed, but we don’t rely on the bed. We rely on excitement.” Ian Schrager. United Airlines Rhapsody magazine July 2017

The WOW factor looms large at the “Public.” And yes, it is affordable for a NYC hotel. Rooms are priced at around $250. (just noticed some rooms offered at $150)

Public hotel

Dining Venue at the “Public”

How does he do it? Well, first of all he is Ian Schrager, and we’re not. But I firmly believe we can learn from successful hoteliers like Mr. Schrager. We are all in the hospitality industry and we all want to be successful. And our guests all want to feel pampered and experience luxury.

“Feeling luxurious is something people of all ages, of every strata of wealth, of any education are entitled to experience.” Ian Schrager

What struck me when I was canvasing Public’s website was the simple and straight forward descriptions of the rooms and amenities. You can choose from:

  • Queen Room, Queen Good View, or Queen Great View.
  • King or King Great View
  • Loft Great View
  • Suite                                   As I said, simple and straight forward!

Public hotel-Lean From Success

And the amenities… no flowery language… just the facts, but you can see you are getting good value for the rates.

  • 269 SQ FT

We can all learn from success and get inspired from other’s creativity. Take a look at Public’s website. You may find something that will add that magic, energy and excitement to your Inn.

Another suggestion…attend the 2018 Knowledge Sharing Summit and Marketplace at Norfolk, Virginia’s Hilton on Main. There is no better place to “learn from success” and find out what is happening in our industry today. The B&B Team will be there, all 10 of us, stop by and say “Hey!”

Thanks for Listening,

Janet Wolf

Virginia is for Lovers –All of them!

July 24th, 2017 by Janet Wolf


Virginia is for lovers

Virginia is for Lovers-All of Them!

This tourism and travel slogan may be one of the most recognized and successful advertising slogans ever. I didn’t realize that it has been around since 1969. Back then, the firm of Martin and Woltz Inc.  proposed slogans like, “Virginia is for History Lovers.” Also beach lovers and mountain lovers. The thought was these slogans were too limiting and came up with the all-inclusive lovers of all things Virginia.

Fast forward to 2017… all-inclusive means so much more today.

“Our LOVE story is bigger, better, and more inclusive than ever before.”

The official tourism website of the Commonwealth of Virginia started a new marketing program“specifically aimed at drawing lesbian, gay, bisexual and transgender — aka LGBT — tourists to visit the state.”

Caroline Logan, Director of Communications for Virginia Tourism Corp., stated The goal is to present Virginia as a safe and inclusive place for LGBT travelers and their families.”

Is this an advertising promotion to bring more business to the state? Of course.

There are millions of dollars spent each year by LGBT travelers, which is a very specific segment of the tourism market, so being able to benefit from that segment is important,” said Kevin Clay, who served on the advisory commission and is a principal with Big Spoon Agency, a hospitality consulting firm in Richmond.

Is this also a strong welcoming message to the LGBT community of travelers? You bet.

Hospitality has many acronyms. One of them is openness, another kindness, another generosity. I was pleased to see many bed and breakfasts on the self-designated listings of Virginia business owners and hosts as LGBT-friendly.

The B&B Team loves Virginia. In fact the company was founded by Peter Scherman in Virginia in 1993. He and his wife Peggy love living in historic Scottsville, Virginia.

Just like the LOVE story of Virginia, The B&B Team is now bigger and better. There are now 10 of us on the team. I can speak for all of us in that we believe wholeheartedly in the all-inclusive marketing message Virginia Tourism Corp. is promoting. Kudos to Virginia Tourism Corp. for their openness and all inclusive campaign.  Lovers come in all shapes and forms and varieties of humankind…………..and to quote one of my favorite passages from Harper Lee’s book, “To Kill a Mockingbird,” Atticus Finch’s daughter Scout observed that “I think there’s just one kind of folks. Folks.”

If becoming an innkeeper is a dream and hospitality is in your DNA, we can help. As we state on our Seminars page, “We don’t sell the dream, we help you live it.” We invite you to start your search for bed and breakfasts for sale in Virginia right here.

The B&B Team also loves the other 49 states and would love to help your search….wherever.

Thanks for Listening,

Janet Wolf

Passion Branding Your B&B-Are You Doing This?

July 17th, 2017 by Janet Wolf

Passion Branding

In our ‘Better Way to Learn Innkeeping’ seminars for aspiring innkeepers we talk about branding your inn. This can be confusing to innkeepers and aspiring innkeepers as to what that means and how to do it. Branding your B&B does not need to be difficult or confusing. It may just need one simple idea, but it must be authentic, and you must be passionate about it.  Let us take a look at a branding concept that I believe can clarify the ‘how to do it’.

Hundreds of books on branding have been published for decades. A recent publication, Passion Branding: Harnessing the Power of Emotion to Build Strong Brands by Neill Duffy and Jo Hooper, takes an interesting approach to an old component to branding, the “emotional connection.”

“Centered on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship.”

Relationships between you and your guests, (“brand and consumer”), is an important part of hospitality. Maybe the most important. Creating that value to “all involved in the relationship” between you and your guests is key.

Here a two examples Scott and Marilyn Bushnell, affiliates of The B&B Team, shared with me.

passion branding

Jacob-Rohrbach Inn, Sharpsburg, MD

  • Jacob-Rohrbach Inn, Sharpsburg, MD:  We worked with Amy and Chris Vincent when they purchased the inn near the Antietam Battlefield in 2015.  Chris is an avid Civil War buff and their search for an inn near a battlefield brought them to Sharpsburg.  He is now a licensed battlefield guide and sponsors the Civil War Summer Lecture Series  bringing guests to the Inn and Sharpsburg.  They have turned passion and personal interest into a growing business.
passion branding

Passion for Civil War History

  • Jay and Gaylen Matlock own Carriage Corner B&B in Intercourse, PA.  We worked with them in 2016 as they moved from Washington state to the hub of Amish activities…Lancaster County.  Gaylen brought her love of sewing to the Inn and now conducts Sew Camps retreats at the Inn, bringing like-minded enthusiasts to the Inn for sewing interaction and laughing as well as visits to local fabric and supply stores.
passion branding

Carriage Corner Bed & Breakfast, Intercourse, PA


passion branding

Passion for sewing at the Carriage Corner B&B

“These are innkeepers who have taken their passions and are using them to build their brand…and enjoy exercising those passions and building business at the same time. Word of Mouth marketing grows with these experiences and since they are the passions of the innkeepers, there is “staying power” for the long-term.  They are not just “oh, we tried that once and it didn’t work” ideas.  If it is of personal interest, it will have longevity and build a branding ‘personality’ to the inn.”

Thank you Marilyn and Scott.

Another key point on Passion Branding was to “align with an activity that one’s target customers are passionate about.” These innkeepers are doing just that, and it is not complicated or confusing! Passion is catching, in the most positive way. It creates an emotional connection with your guests that is both powerful and long-term. Can you spell repeat guests?

Thanks for Listening,

Janet Wolf

Declaration of Independence-Typeset Print

July 4th, 2017 by Janet Wolf

Declaration of Independence
Thomas Jefferson, the power of words

241 years ago today, July 4th, just after the Declaration of Independence had been adopted by the Congress earlier that day, a committee took the manuscript document, possibly Thomas Jefferson’s “fair copy” of his rough draft, to printer John Dunlap. Could it have been Thomas Jefferson himself who took his handwritten copy to Dunlap’s print shop? I like to think that it may have been.

Printer John Dunlap’s shop was located a few blocks from the State House (now Independence Hall). It is surmised he worked through the night printing a number of copies (possibly 200). These copies, known as the “Dunlap Broadsides” is the version that spread the Declaration of Independence to the rest of the world.

Declaration of Independence

Just picture in your mind Thomas Jefferson walking down the streets of Philadelphia in the twilight hours of July 4th with his ‘fair copy’ version of the document in hand. He then walks through the door of Dunlap’s shop, most likely a bell on the door rings to announce his presence. Jefferson hands the document to John Dunlap. The printer works through the night by lamplight…typeset, print.

Declaration of Independence

Replica of John Dunlap’s press

The rest as they say is history. Our history. These copies set into motion the start of our nation, our independence.

It wasn’t until August that the signing of the famous engrossed parchment copy that we all can picture (with the iconic large John Hancock signature) took place. The famous painting by Trumbull depicts the Committee of Five, John Adams, Benjamin Franklin, Robert Livingston, Roger Sherman and Thomas Jefferson. Those five took on the task of composing the document. Jefferson alone took on the task of writing it.

In many of my blogs I link to articles and blogs that I believe are worth a read. Here is a link to the Declaration of Independence. Definitely worth a read. I think you will hear the power of persuasion in Jefferson’s words. I think you will hear the clear intelligent use of language from our five forefathers who drafted the declaration. I think you will hear words that well-define the resolve for separation.

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”  Powerful words to live by.

Take a second to print a copy. 241 years later all we need to do is move an arrow and click print. Ol’ John Dunlap would be so impressed.

Thanks for Listening,

Janet Wolf