Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team
 

Posts Tagged ‘b&b’s location’

Pinterest Travel-Are We There Yet?

July 23rd, 2014 by Janet Wolf

Pinterest travelDid you know that the most popular category on Pinterest was travel?  Pinterest is fairly new on the ‘social media ecosystem’. It is a newbie worth exploring. And it is one of the social media tools that is fun, really!

Frederic Gonzalo is my latest social media guru go to guy. Love his article; Social Media Best Practices in Travel: Pinterest. “With less than four years under the belt. In 2014, it nevertheless continues to grow and ought to catch any travel marketer’s attention.” Here are some interesting Pinterest travel facts:

  • 70 million users worldwide, with 30 billion pins across more than 750 million boards created so far
  • The most popular category on Pinterest? Travel
  • 80% of pins are actually… re-pins!
  • It matters where the original photo or video sits, as referral traffic is huge from Pinterest. How huge? More than Google+, Twitter and LinkedIn… combined!
  • 80% of Pinterest users are female
  • 75% of daily traffic to Pinterest comes from mobile apps

I believe Pinterest travel boards are a natural social media tool for bed and breakfasts. If the number one category is travel and there are 70 million users worldwide, hey, no brainer.

 

Pinterest travel Portland Maine

Caiola’s in Portland ME. Great visual of a favorite destination restaurant.

Convention and Visitors Bureaus use Pinterest. Here is just one example for Portland, Maine. http://www.pinterest.com/visitportland/.  Their Pinterest travel boards show  great examples of how to categorize your B&B Pinterest travel boards. Using the map option is also a good idea.

On a more global scale. The Four Seasons Hotel’s  Pin. Pack. Go. Choose your Four Season destination hotel. Follow them on Pinterest. They call this their ‘new trip planning service that re-imagines the way travelers share and receive travel recommendations.’  Jetsetter has their, Jet. Set. Go. Their promotional for their ‘adventure trips’. They have packaged trips to places like India, Peru and South Africa. This also makes it easy for travelers to book a vacation with jetsetter doing all the planning.

Pinterest travel Albuqerque

Pueblo Indian Cultural Center’s
Pueblo Harvest Café. Live Music • Drink Specials • All-you-can-eat Horno Baked Pizza & More! $10 Admission • Thurs, Fri, Sat 6-9pm

Travel itineraries on your B&B websites are very helpful for your guests coming to your destination. Sarah Dolk innkeeper at Adobe Nido B&B does a good job providing her guests with Albuquerque destination information on her blog.  If you are providing them with travel information on your website than why not transfer that to Pinterest? We know that visuals are the most enticing way to grab an audience. It is called ‘visual storytelling’.  Pinterest can open your Inn to a whole new audience of travelers.

The small lodging industry, your B&B, is known for personalized service. Your Pinterest travel destination boards would visually showcase the unique and personalized service you offer. It would be a perfect extension of who you are and where you are.  Help your guests get to your destination location with a good plan. Are we there yet?

Pinterest travel visual

They aren’t there yet! Travel planning has come a long way.

Oh yes, and check out The B&B Team’s Pinterest boards.

Thanks for Listening,

Janet Wolf

Starting a Bed and Breakfast – Dream vs Reality

March 18th, 2011 by Janet Wolf

In a recent blog post I talked about how important education was in the pursuit of starting a bed and breakfast.  My analogy was that taking a seminar as the first step in exploring and learning about the world of hospitality is just like your first steps as a toddler where everything you explore is at a newer and higher level.  Our seminars cover so many important aspects of the bed and breakfast industry that our attendees end up viewing their dream from many different angles.  Reality does not squash the dream, it just brings it into focus.

One aspect of our seminars helps our attendees focus not only on the location of your bed and breakfast but the important question; “Do I/we want to live in that location”? Many people fall in love with a building which may be set on a beautiful piece of land but don’t think of the overall area, town or village which may not meet their personal (or business)  needs. This is just one of many topics we cover. Another is how to assess and value a property.  Quoting from our seminar book, “You MUST understand what you are buying and why, so you will know what to pay.”  We go over, step by step, the process we use in our bed and breakfast valuations. This reality check helps prospective buyers avoid costly mistakes, mistakes we see all too often.  I called these mistakes the “ouchies” in my recent blog.

We at The B&B Team offer our seminars in a wide variety of locations throughout the year. We choose wonderful inns in wonderful locations to host our seminar guests. We have two upcoming seminars, one at The Inn at Turkey Hill in Bloomsburg, PA taught by Scott Bushnell.  The next seminar is in Kennebunkport, Maine at the Captain Jefferds Inn taught by Peter, Rick and myself. Everyone on the team loves to teach and we believe our graduates have a great time while learning.  As you know in hospitality it is all about the guest!  In our seminars it is all about our attendees!  

So which is it, a dream or a reality, in your pursuit of starting a bed and breakfast?  We believe both are equally important, but as a future innkeeper, you can’t have one without the other. The entrepreneurial spirit is all about pursuing your dreams. Go for I, but take that first step and learn the realities or you may have a nightmare on your hands, especially if your location is on Elm Street…get it?

Janet Wolf

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