Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘Facebook’


What is an Algorithm?

January 19th, 2018 by Janet Wolf

What is an Algorithm? Nothing to do with Al Gore and whether he has rhythm or not. But all to do with the internet (didn’t Al invent that?) Definition from Whatis.com: “An algorithm (pronounced AL-go-rith-um) is a procedure or formula for solving a problem, based on conducting a sequence of specified actions. A computer program can be […]

Facebook 2014

March 13th, 2014 by Janet Wolf

Facebook 2014. Let’s take a look at what some marketing gurus are saying about Facebook. What is the outlook for Facebook 2014 for your bed and breakfast business? In an article by Daniel Edward Craig in a recent Hotel Marketing newsletter. Is Facebook a sales, marketing or customer service channel?  Good question. I have taken […]

Are You A Connector?

September 20th, 2012 by Janet Wolf

In Chapter 2 of  The Tipping Point – How Little Things Can Make a Big Difference by Malcolm Gladwell  (a must read in my opinion), he writes about three personality types; Connectors, Mavens and  Salesmen. A quote …”What makes someone a Connector? The first–and most obvious–criterion is that Connectors know lots of people. They are […]

Guest Complaints:Face to Face or Facebook

June 25th, 2012 by Janet Wolf

Remember William Buckley Jr., the conservative political commentator and author? He had a command for the English language unlike no other. Here is what he wrote in an essay about why people don’t complain face to face. “…we are all increasingly anxious in America to be unobtrusive, we are reluctant to make our voices heard, […]

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