Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘Frederic Gonzalo’

We are a Mobile Society

June 29th, 2015 by Janet Wolf

mobile society

We are a mobile society. There can’t be any doubt in anyone’s mind about this statement. Now how about this statement…”According to Google, 1/3 of people with a smartphone would give up sex instead of their phone. Sad.” This comes from Frederic Gonzalo’s key takeaways from the 2015 edition of Online Marketing Strategies in Travel. More on his takes later.

Now what I think is that this group of 1/3 very sad people should book rooms (on their mobile device of course) in a romantic B&B, leave their phones, I-Pads etc. safely locked away with the innkeeper and enjoy! What do you think?

You get the picture! Herman Hill Inn, Herman Missouri

You get the picture! Herman Hill Inn, Herman Missouri

But seriously.  Google’s statement is made to show how attached folks are to mobile and the convenience it provides. The more we as a society conduct business online at home, office or on our smartphones the less we need or want to actually talk or…with anyone. Just in case there are some doubters out there, here are some stats Frederic Gonzalo gleamed from the conference.

  1. 69% of travelers begin their search online…via a mobile device!
  2. Of the average 6 daily hours US adults spend on digital media, 3 hours is on mobile.
  3. You lose 25-60% of visitors with each click in the path to purchase on mobile.
  4. 92% of visitors to a website will never return. Thus marketing is key!

There are 11 more of these interesting stats in his blog if you want to learn more. The one about sex is number 15, just to let you know I did not make this one up!

Of course it is not just for travel business that we use our online devices. Our local bank in Kennebunk Maine has let me share some of their interesting stats on how their customers are doing business.

  1. Of the over 39 million total transactions made in one year, just a little over 2 million were teller transactions.
  2. The remainder were internet (over 17 million), ATM (4 million), Debit Card (10 million), and ACH which is direct deposit, payroll and vendor payments (2 ½ million).
  3. 2,157,657 were mobile transactions with $12.6 million mobile deposits.
  4. Wow.
mobile society



I thank Kennebunk Savings for allowing me to publish these stats.

Mobile business will continue to become more prevalent, there is no doubt. Your online marketing strategies must reflect this continuing trend. Does this mean that the personal transactions with your friendly local teller or innkeeper are less important? No. I believe they are even more important. Why? Because when something goes wrong with technology (and it will) the personal touchy feely is what will we all want and need.

Innkeepers are best at providing that personal customer service because they never lose sight of  their guest’s wants and needs. Right? And what is one of those wants and needs?

  1. A good up to date and user friendly responsive website.

Thanks for Listening,

Janet Wolf

Pinterest Travel-Are We There Yet?

July 23rd, 2014 by Janet Wolf

Pinterest travelDid you know that the most popular category on Pinterest was travel?  Pinterest is fairly new on the ‘social media ecosystem’. It is a newbie worth exploring. And it is one of the social media tools that is fun, really!

Frederic Gonzalo is my latest social media guru go to guy. Love his article; Social Media Best Practices in Travel: Pinterest. “With less than four years under the belt. In 2014, it nevertheless continues to grow and ought to catch any travel marketer’s attention.” Here are some interesting Pinterest travel facts:

  • 70 million users worldwide, with 30 billion pins across more than 750 million boards created so far
  • The most popular category on Pinterest? Travel
  • 80% of pins are actually… re-pins!
  • It matters where the original photo or video sits, as referral traffic is huge from Pinterest. How huge? More than Google+, Twitter and LinkedIn… combined!
  • 80% of Pinterest users are female
  • 75% of daily traffic to Pinterest comes from mobile apps

I believe Pinterest travel boards are a natural social media tool for bed and breakfasts. If the number one category is travel and there are 70 million users worldwide, hey, no brainer.


Pinterest travel Portland Maine

Caiola’s in Portland ME. Great visual of a favorite destination restaurant.

Convention and Visitors Bureaus use Pinterest. Here is just one example for Portland, Maine.  Their Pinterest travel boards show  great examples of how to categorize your B&B Pinterest travel boards. Using the map option is also a good idea.

On a more global scale. The Four Seasons Hotel’s  Pin. Pack. Go. Choose your Four Season destination hotel. Follow them on Pinterest. They call this their ‘new trip planning service that re-imagines the way travelers share and receive travel recommendations.’  Jetsetter has their, Jet. Set. Go. Their promotional for their ‘adventure trips’. They have packaged trips to places like India, Peru and South Africa. This also makes it easy for travelers to book a vacation with jetsetter doing all the planning.

Pinterest travel Albuqerque

Pueblo Indian Cultural Center’s
Pueblo Harvest Café. Live Music • Drink Specials • All-you-can-eat Horno Baked Pizza & More! $10 Admission • Thurs, Fri, Sat 6-9pm

Travel itineraries on your B&B websites are very helpful for your guests coming to your destination. Sarah Dolk innkeeper at Adobe Nido B&B does a good job providing her guests with Albuquerque destination information on her blog.  If you are providing them with travel information on your website than why not transfer that to Pinterest? We know that visuals are the most enticing way to grab an audience. It is called ‘visual storytelling’.  Pinterest can open your Inn to a whole new audience of travelers.

The small lodging industry, your B&B, is known for personalized service. Your Pinterest travel destination boards would visually showcase the unique and personalized service you offer. It would be a perfect extension of who you are and where you are.  Help your guests get to your destination location with a good plan. Are we there yet?

Pinterest travel visual

They aren’t there yet! Travel planning has come a long way.

Oh yes, and check out The B&B Team’s Pinterest boards.

Thanks for Listening,

Janet Wolf

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