Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team
 

Posts Tagged ‘Hot Springs Arkansas’

Experience Arkansas Naturally

October 19th, 2016 by Janet Wolf

experience Arkansas naturally

Experience Arkansas Naturally-Lookout Point Lakeside Inn, Hot Springs

For Ar’kansans to experience Arkansas naturally is a year round climate bonus. Average temperature is about 60, there about. Average high in the 70’s and low in the 50’s. Nice. Yes it does get into the 90’s in the summer months (it is the south), so… escape to the mountains and the clear streams and cool shaded forests. Natives and tourists have been doing just this for centuries.

I am always in awe of the natural beauty to be found in our US 50. Each time I research an area, whether a destination location or a less known off the beaten track discovery. There is beauty. With Arkansas-The Natural State, the beauty is wide and vast.

How about 600,000 acres of natural lakes! And natural springs which contributed to the emergence of Hot Springs and Eureka Springs as early resorts

experience Arkansas naturally

The Woods Resort, Eureka Springs

Eureka Springs is a big tourist destination. From early Native Americans to European settlers, the natural ‘healing’ spring waters were the draw. In the late 19th century the town flourished with the coming of the railroad.  Today the natural stone buildings give the town a nostalgic face, very unique. That includes the locals too. People watching and listening in Eureka Springs is a show in itself. Local experts and characters give storytelling Underground Walking Tours. A great way to explore downtown. Bed and breakfasts are a very popular way to stay in Eureka Springs. Many of them dot the hillsides surrounding the town. From classic Victorian homes to luxury cabins. Great way to experience Arkansas naturally.

experience Arkansa naturally

Eureka Springs Park-An Urban Oasis

Hot Springs was America’s first resort. From presidents to gangsters, they came and ‘took the waters’. Today you can indulge in ‘old school’ treatments and newer versions. Bathhouses and Spas line the shady magnolia Bathhouse Row in the downtown. The community takes its name from the Hot Springs of the Quachita Mountains. The tallest range between the Smokies and the Rockies. Bet you didn’t know that. Besides hiking and boating excursions, road trips are a great way to experience Arkansas naturally. Scenic Arkansas Highway 7 travels through four of the state’s geographical regions. From Hot Springs take the highway and travel through rolling terrain and dense forests. Cooling lakes and clear stream valleys. As I am writing this blog the temperature is 85 in Hot Springs. Rest of the week, mid to upper 70’s. Perfect temps to experience Arkansas naturally.

arkansas-highway-7-scenic-byway

Arkansas Scenic 7

The B&B Team represents listings of the finest in Arkansas inns, bed & breakfasts, boutique hotels and motels currently for sale through our brokerage. There may be other Arkansas bed and breakfasts for sale that we are aware of, but do not have listed. Naturally, we can help. Give us a call.

Thanks for Listening,

Janet Wolf

Facebook 2014

March 13th, 2014 by Janet Wolf

Facebook 2014

Facebook 2014. Let’s take a look at what some marketing gurus are saying about Facebook. What is the outlook for Facebook 2014 for your bed and breakfast business? In an article by Daniel Edward Craig in a recent Hotel Marketing newsletter. Is Facebook a sales, marketing or customer service channel?  Good question. I have taken some quotes from the article that I  found interesting and may give some insight into how Facebook 2014 could become more powerful and profitable for your B&B.

Engaging Your Fans

“The real power behind Facebook is its sharing features. A comment is worth seven times more than a like, and a share is worth 13 more times than a like.” The article’s suggestion is to…”Hold an onsite contest such as asking a guest to post a selfie or a photo of the view from their room or to vote for the best local bars, restaurant.” I would also add to that list. i.e. favorite ski trail, museum exhibit, or hiking trail. The list could be endless. This type of activity engages the guests to share their experiences.

A good example of a Facebook post is from Norumbega Inn in Camden Maine.  In the “spirit” of the season we bring you: Chef Phil’s Drunken Irish Soda Bread! Enjoy and if you make it, share your photos! The post includes this great photo and the recipe. Another interesting point from the article is…”pictures of food get shared the most, photos of local scenery get liked the most and promotional posts receive low engagement rates.”

Norumbega Inn Facebook 2014

Norumbega Inn’s Chef Phil’s Drunken Irish Soda Bread with enhancements!

Facebook as a Customer Service Channel

“More travelers are using Facebook to share feedback and make inquiries directly with hotels. Facebook can be a channel for helping guests to plan their stay, for connecting with them onsite and for keeping in touch post-stay.” The key here is ‘helping guests plan their stay’.

Example: Wisconsin’s Apostle Islands National Lakeshore became a tourist destination as Lake Superior was frozen over enough this winter for people to walk the ice caves. The Pinehurst Inn in Bayfield WI kept their FB followers informed through posts on the opening and the conditions. The event increased tourism and guests flocked to the Pinehurst Inn.

Pinehurst Inn good use of Facebook 2014

The Pinehurst Inn kept their guests informed and the post was shared

Facebook as a Marketing Channel

“…people go to Facebook to socialize, not plan trips.” This sounds like a contradiction from the advice just mentioned but the article goes on to say…”the path to purchase is increasingly social, and more customers are checking out lodging Facebook pages and inquiring with friends before making booking decisions.” If you post current events (like the example of Pinehurst Inn), activities, new restaurant openings, culinary classes, added amenities, guestroom makeovers, anything that will spur interest and help them make a decision to book with you.

Another example of engaging (pun to follow) your FB followers. From Lookout Point Lakeside Inn, Hot Springs, Arkansas. ‘Mathematicians, we have an exciting announcement! We are giving away a FREE Sapphire Elopement to take place on Pi Day (March 14, 2014)! Check out our blog for more details on how to win this intimate ceremony: http://lookoutpointinn.com/blog. If you recall it was mentioned in the article that ‘promotional posts get low engagement rates’. But the Lookout Point Inn has a strong wedding business. Couples looking for a wedding venue for their  elopement would find this giveaway offering on Facebook, their blog, their website as well as local press and a popular national bed and breakfast blog. The word got out. This activity on all these marketing channels had the opportunity to engage and then hopefully get shared.

Facebook

Sapphire Elopement Package Giveaway Lookout Point Lakeside Inn, Hot Springs Arkansas

Facebook: A Little of Everything

“So it seems that a well-managed presence on Facebook 2014 can be a modest hybrid of all three channels: marketing, guest service, even revenue. The key is to stay disciplined, to make satisfaction the priority.” I think the key word here is discipline. Post often. Encourage comments and respond to them. Engage in the conversation like you would at any social event. Have an FB party!

Thanks for Listening,

Janet Wolf

 

 

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