Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘Pinterest’

Out of the Box Ideas

September 18th, 2014 by Janet Wolf

Out of the Box ideas

Pin your guests!


Out of the Box ideas

Hide TV and digital picture frame cords without cutting holes in your wall

One of The B&B Team’s Pinterest boards is called ‘Think Out of the Box Ideas’. Subtitled, ‘Unique Decorating Random Pins That May Inspire’. I have so much fun with this, discovering fun DIY projects that I believe could add some fun conversational interest for your guests and for you, the innkeeper. Some of the ideas are practical, some are just plain fun. See if any ideas that I feature here fit your Inn’s personality.

Like this fun and practical idea on how to hide your cable cords.

I hope some of these ideas add a smile to your face. And some inspiration.

Thanks for Viewing,

Janet Wolf


out of the box ideas


out of the box

Turn old postcards into a striking art display: Using bookbinder’s glue, affix postcards to a large canvas then hang it to your wall. #diy #art Vintage postcards of your area. Guests would love this!


out of the box ideas

Light up your entrance. No carving required!

Pinterest Travel-Are We There Yet?

July 23rd, 2014 by Janet Wolf

Pinterest travelDid you know that the most popular category on Pinterest was travel?  Pinterest is fairly new on the ‘social media ecosystem’. It is a newbie worth exploring. And it is one of the social media tools that is fun, really!

Frederic Gonzalo is my latest social media guru go to guy. Love his article; Social Media Best Practices in Travel: Pinterest. “With less than four years under the belt. In 2014, it nevertheless continues to grow and ought to catch any travel marketer’s attention.” Here are some interesting Pinterest travel facts:

  • 70 million users worldwide, with 30 billion pins across more than 750 million boards created so far
  • The most popular category on Pinterest? Travel
  • 80% of pins are actually… re-pins!
  • It matters where the original photo or video sits, as referral traffic is huge from Pinterest. How huge? More than Google+, Twitter and LinkedIn… combined!
  • 80% of Pinterest users are female
  • 75% of daily traffic to Pinterest comes from mobile apps

I believe Pinterest travel boards are a natural social media tool for bed and breakfasts. If the number one category is travel and there are 70 million users worldwide, hey, no brainer.


Pinterest travel Portland Maine

Caiola’s in Portland ME. Great visual of a favorite destination restaurant.

Convention and Visitors Bureaus use Pinterest. Here is just one example for Portland, Maine.  Their Pinterest travel boards show  great examples of how to categorize your B&B Pinterest travel boards. Using the map option is also a good idea.

On a more global scale. The Four Seasons Hotel’s  Pin. Pack. Go. Choose your Four Season destination hotel. Follow them on Pinterest. They call this their ‘new trip planning service that re-imagines the way travelers share and receive travel recommendations.’  Jetsetter has their, Jet. Set. Go. Their promotional for their ‘adventure trips’. They have packaged trips to places like India, Peru and South Africa. This also makes it easy for travelers to book a vacation with jetsetter doing all the planning.

Pinterest travel Albuqerque

Pueblo Indian Cultural Center’s
Pueblo Harvest Café. Live Music • Drink Specials • All-you-can-eat Horno Baked Pizza & More! $10 Admission • Thurs, Fri, Sat 6-9pm

Travel itineraries on your B&B websites are very helpful for your guests coming to your destination. Sarah Dolk innkeeper at Adobe Nido B&B does a good job providing her guests with Albuquerque destination information on her blog.  If you are providing them with travel information on your website than why not transfer that to Pinterest? We know that visuals are the most enticing way to grab an audience. It is called ‘visual storytelling’.  Pinterest can open your Inn to a whole new audience of travelers.

The small lodging industry, your B&B, is known for personalized service. Your Pinterest travel destination boards would visually showcase the unique and personalized service you offer. It would be a perfect extension of who you are and where you are.  Help your guests get to your destination location with a good plan. Are we there yet?

Pinterest travel visual

They aren’t there yet! Travel planning has come a long way.

Oh yes, and check out The B&B Team’s Pinterest boards.

Thanks for Listening,

Janet Wolf

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