Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘Shoreham’

Is Cycling the New Golf?

October 27th, 2015 by Janet Wolf

Is cycling the new golf?

Discovery Bike Tours in Vermont

There have been many articles with the subject title ‘cycling is the new golf’ in the last year or so. Is cycling the new golf? I was curious so I did some research. This is what I found.

  • According to the National Golf Federation
    • Number of golfers in the US between 2005 and 2013 down 5.7%
    • Number of rounds of golf played in the US between 2000 and 2013 down 10.2%
  • According to USA Cycling the number of people taking out cycling licenses from 2002 and 2013 increased 76%

To a golfer, which I am, and to a cyclist, which I am not, this trend is an interesting one to look at. Also to look at the reasons why?

Let’s look at some recent consumer lifestyle trend stats that may shed some light.

  • “According to Mintel flagship report American Lifestyles 2015, a comprehensive look at American consumer markets, over the next five years total sales are forecast to increase by 21.9 percent. Nonessential categories, including vacations and dining out, are expected to see the greatest gains with projected five-year increases of about 27 percent each.”
  • “The vacation and tourism market is supported by relatively wealthy Baby Boomers who are taking more vacations as they retire from the work force, as well as Millennials who are increasing spending in the category.”

Spending more on ‘vacations’ and ‘dining out’. Great news for innkeepers. Add the increased cycling trend and I think we have a winning package here.

Is cycling the new golf?

Lake Champlain Shoreham Vermont

With the increase in cyclists there is bound to be an increase in the cycling tours. The Shoreham Inn in Shoreham Vermont has been hosting cycling tours for many years. It is one of the stops for cyclists experiencing their slice of Vermont paradise.

“Tidy apple orchards, grand views of Lake Champlain, fields of grazing sheep and cows, and the classic beauty and simplicity of the surrounding towns and villages with vistas of the Green Mountains and the Adirondacks.”

is cycling the new golf?

Shoreham Inn

I have been to Shoreham and this describes the area beautifully. The countryside is magical and what better way to experience it than on a bike.

Shoreham Inn’s 3 Day/2 Night Bike tour package with Discovery Bike Tours includes more than just riding from one point to the next. It is truly all about ‘experiential tourism’, with the dining included.

  • Day One: Arrive at the Inn for a family style dinner at the Inn’s ‘Gastro Pub’
  • Day Two: Cycle from Shoreham to Middlebury and visit and sample Otter Creek Brewery and the Woodschuck Cidery and explore the town. Then cycle to the University of Vermont’s Morgan Horse Farm before easing our way back to the inn.
  • Day Three: Follow quiet country roads to the pretty village of Orwell and then visit Norton’s Gallery where he has on display his ever popular whimsical wood carvings. From here we cycle down to the shores of Lake Champlain to Larrabees Landing before winding our way back to the Shoreham Inn.
is cycling the new golf?

Norton’s Gallery

Now I still love golf and will continue my unrelenting path to improve my game but…this tour is definitely enticing. A lot to see and do with the bonus of burning calories!

That is another reason that cycling is trending upwards. It is a fitness activity that not only can be measured in burned calories, heart rate with devices like jawbone but…it is an activity paired with experiences. And food too. Check this out, The Shoreham Inn in the UK Times. “Just rustic enough and just chic enough, it’s the best gastropub you never found in the UK, with ambiance and food to match” The Times, September 2015

Is cycling the new golf?

Shoreham Inn Gastro Pub

If you are an aspiring innkeeper that is looking forward to providing your guests with authentic experiences and good food, consider the Shoreham Inn for sale. Yes, cycling tours are a successful segment of their business but the ideal Vermont location plus the authentic New England hospitality provided in the lodging and casual dining is the heart of the Inn’s business.

And if you are a golfer, don’t worry. Vermont is known for their good courses with some of them nearby.

Thanks for Listening,

Janet Wolf

Shoreham Inn-Vermont Way to Stay

October 17th, 2013 by Janet Wolf

Mill at Sunset

Sunset on the southern shore of Lake Champlain minutes from The Shoreham Inn


The Shoreham Inn is a true Vermont Way to Stay. An Inn with a location and thriving business worth a visit. In our “Better Way to Learn Innkeeping” aspiring seminars, we ask our attendees what area of the country they would like their inn to be located in.  The B&B Team believes aspiring innkeepers should focus on the location they believe they would want to live and work. It is a very important component of their search process.

For many aspirers New England and especially Vermont is a location on their list of places to explore. The Green Mountain state has long been known for country inn hospitality. More reasons for owning a business in Vermont is that it has been named the ‘second most peaceful place to live’ in the US as well as the healthiest state in the US four years in a row.

Once you have identified an area then you can start identifying some properties.  Shoreham Vermont is a classic Vermont town surrounded by vistas of century old dairy farms and orchards. Shoreham is known as the ‘Heart of the Land of Milk and Honey’. And this is pretty literal. The area is famous for its apple orchards (with bees) and pastures of grazing sheep and cows (milk). Shoreham has one of the oldest and most picturesque apple orchards in Vermont, Champlain Orchards. It is also home to several growing businesses. Tata Harper Skin Care and Whistle Pig Rye Whiskey. Middlebury is 15 minutes from Shoreham, home of Middlebury College. A highly rated liberal arts college with its own ski area, small but a tremendous value.

The beauty and simplicity of Shoreham and surrounding area is truly a location to fall in love with. Set near the southern shore of Lake Champlain with the Green Mountains to the east and the skyline of the Adirondacks rising over the lake to the west as a backdrop. Travelers flock to this area for all the reasons stated here. Cyclists especially love to explore the challenging roads and vistas.

Cyclist and travel writer Jeff Katz for the Boston Globe

Cyclist and travel writer Jeff Katz for the Boston Globe












There is a classic country inn for sale right in the middle of it all. The Shoreham Inn has ‘retained its fine country feel and essential 1790 Vermont character while adding those comforts and amenities that make our stay special. The dining room, with its exposed beams and open fireplace, exudes warmth and charm and sets the friendly atmosphere for delicious home-cooked meals.’ These accolades and many more have been written about the Shoreham Inn Vermont.

Shoreham Inn Vermont

Shoreham Inn patio outside a suite

Unlike many buildings that have been converted into country inns, the Shoreham Inn has been welcoming guests for over 200 years! Talk about hospitality, if walls could talk. But lets’ talk about the present Shoreham Inn. The walls today are filled with guests enjoying great food and beverage in the ‘Gastropub’ and great comfort and modern amenities in their 10 guest rooms which include 3 contemporary loft style suites.

The total view looks pretty good here. Great state, great area and great town. Add a thriving full service country inn business to this view and you get the Shoreham Inn & Pub. New innkeepers can take an established and growing business and make it their own while enjoying a vibrant community and much sought after Vermont lifestyle. A great quote from the current innkeeper…”Vermont and Addison County is particular is a true melding of committed outsiders with diverse tastes and excitement for this beautiful place, and long, long term locals, also diverse, enthusiastic in their own ways and happy to live where they do.” They know because they are a part of the community and welcome these diverse folks to their pub frequently. Not just customers but friends.

Shoreham Inn near Lake Champlaine for sale

Fall colors surround The Shoreham Inn

Thanks for listening,

Janet Wolf


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