Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team
 

Posts Tagged ‘Th B&B Team’

Christmas Memories

December 5th, 2014 by Janet Wolf

Charlie Brown Christmas Memories

Charlie Brown Christmas Memories

What do you remember most about Christmas past? It is most likely not the gifts you received. But more about special times spent with family and friends. Sit back, close your eyes and you may picture a magic moment or two which will bring a smile or a tear. Those are the gifts that last a lifetime.

I picture my grandmother on Christmas Eve sitting on the floor playing a toy organ we had, singing Christmas carols very loudly and off key. Then the next morning watching her tear open her packages and announcing at each gift how she would probably return it. We loved her anyway, she was a pip!

toy organ christmas memories

Wish we had saved this!

This brings me to the subject of re-gifting. Now most people would think this is tacky. But have you ever received a gift from a family member that was a cherished heirloom. I know many people will pass on a special piece of jewelry or a small trinket of no monetary value but of enormous sentimental value. This is a form of re-gifting when you think about it.

My uncle once sent me his old tube radio that always sat by his bedside growing up. He knew I liked antiques. But this was not just any collectable radio; it was my uncles whom I loved. The best re-gifting I ever received!

When Scrooge encountered the Ghost of Christmas Past, what did she show him? The happy times he spent with his sister followed by the Christmas party his jolly first employer gave. Rick and I would have a Christmas party for our Inn employees, plus our electrician, plumber, all the people that made our Inn run smoothly. The people we could not run our Inn without! Those are good Christmas memories. 

The gift of giving a good party enjoyed by all

The gift of giving a good party enjoyed by all

So this Christmas when we spend hours online ordering our gifts or doing it the old fashioned way, shopping at a mall! I know I’ll be doing it. But I may also go through my jewelry box and pick out a few items for future re-gifting. The radio…I’ll be holding on to that for a while.

The B&B Team wishes you all a wonderful holiday season; recalling cherished Christmas memories and creating new ones.

Thanks for Listening,

Janet Wolf

 

Taos New Mexico Destination for the Soul

August 6th, 2014 by Janet Wolf

Taos New Mexico

Taos New Mexico Sangre de Cristo Mountains Sunset        John B. Crane Photographer

Taos New Mexico is a unique destination location to say the least. Set on an undulating mesa at the base of Sangre de Christo Mountains. A landscape that offers enticements for every season. ” It is a place of piercing light and spectacular views, where the desert palette changes almost hourly as the sun moves across the sky.” This wonderful description comes from AARP Taos Vacation Guide.

There are destinations where artists are drawn throughout our vast country, from sea to shining sea and in between. Taos New Mexico has a rugged beauty and natural desert palette that have seduced artists, writers and photographers for over a century. Of course the Southwest Native American Indians have been painting and crafting there since ancient times.  Both influences have enriched the Taos community. The desert landscape and low-key life style also draws abundant tourists. Many visit time and again and stay. There are so many reasons why.

Taos New Mexico

Taos Pueblo is the only living Native American community

Writer and teacher Henry Shukman was a visitor from England who once stopped, felt the pull of the landscape and stayed. I believe his descriptive words say it all; “Taos Mountain has a mystique like no other, with an unrivaled place in American cultural history.”

And the history is abundant and can be viewed within the adobe walls of ancient native dwellings, the Spanish haciendas and ‘newer’ turn of the 20th Century adobe homes. The Adobe & Pines Inn is located on a preserved 1832 historic adobe hacienda. Once owned in the late 1930s by a patroness to the arts. She transformed the hacienda into one of Taos’ cultural salons. A gathering place for celebrity artists like Georgia O’Keefe and other notables like writer D.H. Lawrence. The gathering of guests since the Inn opened in 1991 continues and thrives.

 

Taos New Mexico Adobe & Pines Inn

Adobe & Pines Inn features historical art around every corner

Tao New Mexico artist

Taos New Mexico painter Walter Ufer ‘Where the desert meets the mountain’.

Historic bed and breakfasts like the Adobe & Pines Inn can offer so much to their guests. The Inn’s history includes an acequia, transformed on the property into a lovely stream that is part of the ancient Spanish irrigation system.  The Inn’s Grand Portal has a large fresco mural by Taos Pueblo artist Juan Mirabal circa 1950. Throughout the Inn’s walls are old wall tiles depicting saints and religious pilgrimages. A well preserved two portal adobe outhouse completes the historic picture (and experience)!

Taos New Mexico B&B

Adobe & Pines Inn Taos New Mexico

“Come Replenish Your Soul-Experience Taos-Experience Adobe History-Experience Your Soul”. This is how the current innkeepers describe what to expect at the Adobe & Pines Inn.  They are ready to welcome new owners and caretakers of this special Inn in a very special destination location. If you are ready to experience the mystique and life style of the southwest. Taos New Mexico may be calling you, where the desert meets the mountain.

Thanks for Listening,

Janet Wolf

Facebook 2014

March 13th, 2014 by Janet Wolf

Facebook 2014

Facebook 2014. Let’s take a look at what some marketing gurus are saying about Facebook. What is the outlook for Facebook 2014 for your bed and breakfast business? In an article by Daniel Edward Craig in a recent Hotel Marketing newsletter. Is Facebook a sales, marketing or customer service channel?  Good question. I have taken some quotes from the article that I  found interesting and may give some insight into how Facebook 2014 could become more powerful and profitable for your B&B.

Engaging Your Fans

“The real power behind Facebook is its sharing features. A comment is worth seven times more than a like, and a share is worth 13 more times than a like.” The article’s suggestion is to…”Hold an onsite contest such as asking a guest to post a selfie or a photo of the view from their room or to vote for the best local bars, restaurant.” I would also add to that list. i.e. favorite ski trail, museum exhibit, or hiking trail. The list could be endless. This type of activity engages the guests to share their experiences.

A good example of a Facebook post is from Norumbega Inn in Camden Maine.  In the “spirit” of the season we bring you: Chef Phil’s Drunken Irish Soda Bread! Enjoy and if you make it, share your photos! The post includes this great photo and the recipe. Another interesting point from the article is…”pictures of food get shared the most, photos of local scenery get liked the most and promotional posts receive low engagement rates.”

Norumbega Inn Facebook 2014

Norumbega Inn’s Chef Phil’s Drunken Irish Soda Bread with enhancements!

Facebook as a Customer Service Channel

“More travelers are using Facebook to share feedback and make inquiries directly with hotels. Facebook can be a channel for helping guests to plan their stay, for connecting with them onsite and for keeping in touch post-stay.” The key here is ‘helping guests plan their stay’.

Example: Wisconsin’s Apostle Islands National Lakeshore became a tourist destination as Lake Superior was frozen over enough this winter for people to walk the ice caves. The Pinehurst Inn in Bayfield WI kept their FB followers informed through posts on the opening and the conditions. The event increased tourism and guests flocked to the Pinehurst Inn.

Pinehurst Inn good use of Facebook 2014

The Pinehurst Inn kept their guests informed and the post was shared

Facebook as a Marketing Channel

“…people go to Facebook to socialize, not plan trips.” This sounds like a contradiction from the advice just mentioned but the article goes on to say…”the path to purchase is increasingly social, and more customers are checking out lodging Facebook pages and inquiring with friends before making booking decisions.” If you post current events (like the example of Pinehurst Inn), activities, new restaurant openings, culinary classes, added amenities, guestroom makeovers, anything that will spur interest and help them make a decision to book with you.

Another example of engaging (pun to follow) your FB followers. From Lookout Point Lakeside Inn, Hot Springs, Arkansas. ‘Mathematicians, we have an exciting announcement! We are giving away a FREE Sapphire Elopement to take place on Pi Day (March 14, 2014)! Check out our blog for more details on how to win this intimate ceremony: http://lookoutpointinn.com/blog. If you recall it was mentioned in the article that ‘promotional posts get low engagement rates’. But the Lookout Point Inn has a strong wedding business. Couples looking for a wedding venue for their  elopement would find this giveaway offering on Facebook, their blog, their website as well as local press and a popular national bed and breakfast blog. The word got out. This activity on all these marketing channels had the opportunity to engage and then hopefully get shared.

Facebook

Sapphire Elopement Package Giveaway Lookout Point Lakeside Inn, Hot Springs Arkansas

Facebook: A Little of Everything

“So it seems that a well-managed presence on Facebook 2014 can be a modest hybrid of all three channels: marketing, guest service, even revenue. The key is to stay disciplined, to make satisfaction the priority.” I think the key word here is discipline. Post often. Encourage comments and respond to them. Engage in the conversation like you would at any social event. Have an FB party!

Thanks for Listening,

Janet Wolf

 

 

»