Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘The B&B Team Aspiring Innkeepers Seminars’

The Solo Traveler- A Perfect Fit for Bed and Breakfasts

January 4th, 2017 by Janet Wolf

solo traveler

The Solo Traveler

Have you seen an increase in the solo traveler over the last two or more years? Lonely Planet reported that; ‘solo travel will be the key trend in 2017.

Now to be clear this study is not relating to the business traveler but the leisure/adventure seeking traveler. In this blog I will focus specifically on women travelling solo.

I see this as a trend that comes from an evolving lifestyle change. Listen to this insightful quote about the solo woman traveler.

“What if she is simply indulging in her curiosity for other cultures and looking for enrichment? Gasp! In this day and age, she’s probably even married or in a relationship and just wants to get out and explore on her own.” From Visa Global Travel Intentions Study 2015

She is also confident and independent minded. In past decades a woman travelling solo would be looked upon stereotypically as sad and lonely. Poor dear! Not today.

Another great quote.

“I travel solo several months out of the year, and I am of the firm belief that you truly have not lived if you have not been out on the road alone. It is life altering, educational and enriching, and wildly freeing.”

This is from an article entitled; ‘Traveling Alone Does Not Make You Sad or Lonely’ by Kristen Tice Studeman. The author writes about her experiences traveling solo. This article offers an honest and useful insight into the solo woman traveler.

For decades bed and breakfasts have been a choice for solo women travelling on business. I believe bed and breakfasts are also a wonderful choice for the adventurous, confident and independent solo woman traveler. Now is the time to target them.

Your room, just for you! Sugar Hill Inn, New Hampshire

Innkeepers are the best equipped to offer the best informed choices for dining, shopping, entertainment and historical places. Making these experiences personalized and easily accessible to the solo traveler (and all your guests of course) is what you do best.

I would suggest creating a personalized travel package for the solo woman traveler. Promote it every which way on social media and see what develops.

Hint: Use a good searchable term like ‘solo travel ideas’.

Pre-arrival communications is another service that is trending. Finding out your guests dining and entertainment preferences ahead of their arrival can really enhance their experience.

We all like to feel special and welcomed when we check into our destination. Your solo traveler may be independent and confident but making her feel special with a pre arranged personalized package delivered to them at check-in…a real winner. Now she may want to change the arrangements, but that’s OK. It is a women’s prerogative. (I apologize for this stereotype, I couldn’t resist).

The B&B Team has also seen an increase of solo aspiring innkeepers in our seminars. They are confident and independent too. Many are women who have traveled solo and want to offer their guests the enriched travel knowledge they have experienced. If you are thinking about this solo path, you are welcome to sign up for one of our 2017 ‘Better Way to Learn Innkeeping’ seminars. We can guide you on your new adventurous road.

Thanks for Listening,

Janet Wolf


E is for Entrepreneur

January 18th, 2012 by Janet Wolf


All of us at The B&B Team work closely with aspiring innkeepers in our ‘Better Way to Learn Innkeeping’ Seminars. And in the immediate future are looking forward to meeting and hopefully inspiring many aspiring folks at the upcoming PAII Innkeeping Conference in Little Rock, Arkansas, January 23-26.  Aspiring innkeepers are also aspiring entrepreneurs. Innkeeper = entrepreneur, interchangeable!

Question? Can a person learn to become an entrepreneur or are the essential skills ‘born’ in you? Let’s take a look.



  •        Positive attitudes and belief in yourself. People who have lingering doubts and anxiety over stepping outside a corporate mentality are most likely not meant for entrepreneurship. We have had some aspirers in our seminars who have queried; What if we fail? I can honestly say that not once did the thought of failure enter into our thought process when Rick and I started pursuing our innkeeping career. We educated ourselves by attending a seminar and PAII conferences, consulted with our financial advisors and innkeeping consultants, we researched and visited properties, did our due diligence when we identified a property and finally, gathered all our business and personal skills together and focused on the process that would lead us to our goal. By going through this process you gain knowledge which translates into confidence and belief in yourself. A very successful entrepreneur once said; ‘We entrepreneurs have a hard time imagining that what we believe in so much could do anything but succeed.” More about him as we move forward.
  •       Innovative and inventive mind. Your business/Inn is your baby; it must be nurtured and fed constantly. For instance, we always suggest a business plan be written in pencil because you will revisit it on a regular basis, and it will be revised as needed. Your baby also needs constant attention. An inventive and creative mind will be put to use to breathe new life into your property and your ever-changing marketing strategies. Keeping abreast of the latest hospitality and social media trends and then creatively adapting them to your Inn is a practice that can result in real success. It is also fun and challenging!
  •      Move at a hare’s pace, not a snail’s.  Take your innovative ideas and implement them sooner rather than later. Always work to be a step ahead. Quick thinking people tend to be more successful.

Danny Meyer’s Union Square Hospitality Group (that successful entrepreneur I mention before) is one of the largest and most successful restaurant and hospitality companies in the world. But just like all entrepreneurs he started small with one restaurant. This quote from him highlights on the skills discussed so far. “The road to success is paved with mistakes well-handled. Overcoming adversity with imagination, courage, good humor and confidence is a crucial skill.” Mistakes? Yes, we have all and will continue to make some mistakes. Most can be foreseeable and avoidable from the beginning if you do your due diligence and go through the learning process. But I think Mr. Myers would agree that, if you make a mistake, have the courage to admit it, learn from it, change your direction and have the confidence to move ahead.

So, was the question answered? Can a person learn to become an entrepreneur? I think one has to listen to our internal voices. Do they say ‘go, go, go’ or do they say ‘maybe, I’ll see, I’m not quite sure’? Be honest with yourself when you listen to those voices! Then answer the question for yourself.

To conclude I will end with another quote from a favorite movie: A League of Their Own.  Coach Jimmy Dugan is talking to the team’s star player, Dottie Hinson as she is about to quit the team.

Jimmy: Baseball is what gets inside you. It’s what lights you up, you can’t deny that.

Dottie: It just got too hard.

Jimmy: It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard…is what makes it great.

Starting your own business/Inn is hard work and takes courage and conviction. But if you love the ‘work’ of providing pleasure for other people, which is the essence of hospitality, it can really be worth the entrepreneurial leap and the ensuing journey. Yes it is the ‘hard that makes it great’.

Janet Wolf

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