“At the speed of walking the human body is at its most comprehending state. Sight, smell, hearing, feeling of our physical environment. All are functioning at the most natural intensity.” This is a quote from a short composition my father-in-law, J. Robert Wolf wrote many years ago. It started with a walk he took around […]
What story does your Inn tell? Or in the tried and true marketing term…what is your USP, unique selling proposition? Its’ all about defining who you are, what makes your product (your Inn) stand out above the ordinary. If someone asked you this moment to describe your USP, could you answer without hesitation? What unique
What Story Does Your Inn Tell? Read More »
Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right? In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound
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“If you don’t know where you are going, any road will take you there”. Lewis Carroll This is a quote we often use in The B&B Team’s ‘Better Way to Learn Innkeeping’ seminars for aspiring innkeepers. We suggest our seminar attendees need to focus on where they want to live. It helps them focus on where to
Rabbit Hole of Social Media Read More »
It’s the new buzz phrase and it has caught on big time. Once again the focus is on the millennial and their travel wants and needs. Despite what the studies and media are putting out there the generation gap may not be that wide. We all want an exceptional experience when we travel.
Bed and Breakfast-Experiential Travel Read More »
In Chapter 2 of The Tipping Point – How Little Things Can Make a Big Difference by Malcolm Gladwell (a must read in my opinion), he writes about three personality types; Connectors, Mavens and Salesmen. A quote …”What makes someone a Connector? The first–and most obvious–criterion is that Connectors know lots of people. They are
Are You A Connector? Read More »
Countless inns are participating in the Living Social and Groupon craze (not sure if I should use the word “fad” there, which implies a short-term shelf life) and, as seen in previous postings from Janet and me, there are a number of “rules of thumb” that can make participation worthwhile. One thing that is happening,
Is Living Social or Groupon Confusing Your Performance Indicators? Read More »
Ahh…the simple life of an innkeeper. Well maybe not so simple these days with social media, online reservations, website updating, conferences, webinars, the list goes on. So let me tell you a story of a couple of innkeepers of yore. Their names were Maryline White and Louise Shangle, partners in business and life. They owned
Give Me the Simple Life Read More »
Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media. And the latest addition to the social media tool box is… If you haven’t heard, Living Social
Living Social Tips from Innkeepers Read More »
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