Eben Viens

Is Living Social or Groupon Confusing Your Performance Indicators?

Countless inns are participating in the Living Social and Groupon craze (not sure if I should use the word “fad” there, which implies a short-term shelf life) and, as seen in previous postings from Janet and me, there are a number of “rules of thumb” that can make participation worthwhile. One thing that is happening, […]

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Cool Hunting in Lewiston/Auburn Maine

Younger audiences are consumed with ‘cool hunting’ and Lewiston/Auburn Maine is cool. What is ‘cool hunting’? According to Wikipedia it is a term coined in the 1990s referring to a new breed of marketing professionals, called ‘cool hunters’. It is their job to make observations and predictions in changes of new and exciting cultural trends.

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Lonely Planet – 15 Weekends of Summer

Way back when, historically speaking and not so long ago (1973) there were a couple of travellers who started writing travel guides. The guides were first aimed for backpackers and adventurous travellers like themselves.  They picked the name from some misheard lyrics in ‘Space Captain’, a song written by Joe Crocker and Leon Russell. The words

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Among Asheville’s Best Bed & Breakfasts for Sale

Asheville, North Carolina is a city known around the country as a wonderful destination. Not only does it enjoy a moderate, temperate climate that can be enjoyed four seasons, but it boasts an array of activities for virtually any taste, from music to crafts, art and theater to hiking and biking, architecture and museums to

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