There’s been a lot of news lately about online reviews, and sometimes it’s hard to know how to measure their impact on innkeepers. Well, now we have some great statistics to share. A recent article from TravelMole reported that The Kelsey Group and comScore.com did a joint research project that focused on hotels (lodging), restaurants, […]
Online Reviews Impact Bottom Line Read More »
It’s always exciting to find inns that really "get it" when it comes to marketing their properties. It’s not that there is just one way to do it, but that most successful inns follow one consistent pattern: they all pay a great deal of attention to what is happening: at their inn, in the marketplace,
This is how marketing is done… Read More »
The past month has seen some pretty dramatic gyrations in the equity and mortgage markets evidenced by near panic on Wall Street and, no doubt, in some homes. If you’re thinking about becoming an innkeeper, we always say that you need to take stock of your assets. They may be less today than a few
Furor Over Mortgages Creates Opportunity Read More »
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