Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Online Reviews’ Category


Good Reputation-What’s it Worth?

June 8th, 2015 by Janet Wolf

A good reputation is one portion of the intangible “good will” value of a property. Here is a description from our articles on Real Estate  on The B&B Team’s website. “Good will is the price a person is willing to pay for a business’s marketplace presence (that would otherwise take time to establish), a guest or […]

Best Apps for Marketing Your B&B

April 26th, 2012 by Peter Scherman

Bed and breakfasts offer a quaint, intimate, and less expensive alternative to larger hotels for the North American traveler. However, if you run a bed and breakfast you probably don’t have a lot of time to think about how to market your accommodations, improve your online reputation, and grow your business within your local community.

Transparency of Inn Reviews, Help or Hindrance?

May 15th, 2008 by Peter Scherman

I just read a GREAT article by Gregg Swann of Bloodhound Realty entitled "Why Do We Link In a Web 2.0 World?" While the blog post is geared toward real estate professionals, the observations and wisdom are worthy of anyone in commerce to consider, especially innkeepers. It’s all about transparency. At the PAII conference we […]

Online Reviews Impact Bottom Line

December 4th, 2007 by Peter Scherman

There’s been a lot of news lately about online reviews, and sometimes it’s hard to know how to measure their impact on innkeepers. Well, now we have some great statistics to share. A recent article from TravelMole reported that The Kelsey Group and comScore.com did a joint research project that focused on hotels (lodging), restaurants, […]

Word-of-Mouth Marketing

November 21st, 2007 by Peter Scherman

When innkeepers take a reservation from a repeat guest or learn that a new reservation was referred by a previous guest, it’s always a good thing. The higher the percentage of repeat and referral guests, the better, because word of mouth advertising costs nothing. Or does it? In the day to day reality of most […]

When a Review is not a Review…

October 15th, 2007 by Peter Scherman

With all the discussion about social media, blogging, travel review sites, etc., there’s always a fair amount of passion. Most innkeepers either love or hate Tripadvisor. There’s very little middle ground. Our feeling at The B&B Team is that innkeepers need to know about, track, and use Travel 2.0 venues as much as they can […]

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