Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Marketing’ Category


What Story Does Your Inn Tell?

June 27th, 2018 by Janet Wolf

What story does your Inn tell? Or in the tried and true marketing term…what is your USP, unique selling proposition?  Its’ all about defining who you are, what makes your product (your Inn) stand out above the ordinary. If someone asked you this moment to describe your USP, could you answer without hesitation? What unique […]

Innkeeper’s Daily Grind

May 31st, 2018 by Janet Wolf

One of my favorite monthly newsletters I receive is from Adam Grant. American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. Granted May 2018  “To understand success, pay less attention to the final product and more to the mundane process. It’s way more […]

Rabbit Hole of Social Media

September 14th, 2017 by Janet Wolf

“If you don’t know where you are going, any road will take you there”. Lewis Carroll This is a quote we often use in The B&B Team’s ‘Better Way to Learn Innkeeping’ seminars for aspiring innkeepers. We suggest our seminar attendees need to focus on where they want to live. It helps them focus on where to […]

We are a Mobile Society

June 29th, 2015 by Janet Wolf

We are a mobile society. There can’t be any doubt in anyone’s mind about this statement. Now how about this statement…”According to Google, 1/3 of people with a smartphone would give up sex instead of their phone. Sad.” This comes from Frederic Gonzalo’s key takeaways from the 2015 edition of Online Marketing Strategies in Travel. More […]

New Generation of Travelers-Age or Mindset?

March 26th, 2015 by Janet Wolf

Sitting at an airport, reading the March issue of Business Traveler and found an article entitled ‘More Than a Bed’. This got my attention. Harvey Chipkin, the author of this article states; “A booming lodging industry is in the midst of a diversification whirlwind as it targets a new generation of travelers that might be […]

Bed and Breakfast-Experiential Travel

January 28th, 2015 by Janet Wolf

    It’s the new buzz phrase and it has caught on big time. Once again the focus is on the millennial and their travel wants and needs. Despite what the studies and media are putting out there the generation gap may not be that wide. We all want an exceptional experience when we travel. […]

Innkeeper Hospitality Items

July 8th, 2014 by Janet Wolf

  Most thoughtful innkeepers have innkeeper hospitality items on hand for emergencies, for guest (and innkeepers) convenience or to sell in their gift shop. “If one guest asks for something, you know more will.” Quote from a very wise innkeeper, Terry Hammer of the Hermann Hill Inn, MO.  A cheese board was placed in every guest room at Hermann […]

Spring Break 2014

March 4th, 2014 by Janet Wolf

Spring break 2014 is almost here. Kids may be planning trips to warmer climes but what about your stressed and time deprived adult guests? They need their own spring break 2014 and what better place than at your Inn. Most of us (The B&B Team included!) have had a really long and more trying then […]

Norumbega Inn – Open for Business

June 4th, 2013 by Janet Wolf

A Rebirth of ‘Maine’s Castle By The Sea’ The Norumbega Inn in Camden Maine is now receiving guests. The transfer of this grand ‘Stone Castle by the Sea’ bed and breakfast to Susan Walser and Chef Phil Crispo took place just a few months ago. After a lot of cleaning, scraping, wall removals, landscaping and […]

Take the Fear Out of Learning Innkeeping

May 7th, 2012 by Scott Bushnell

The Class of 2012, Bloomsburg, Pennsylvania, graduated from the “Better Way to Learn Innkeeping” aspiring innkeeping workshop yesterday.  Held at The Inn at Turkey Hill, six attendees spent 3 days at this seminar designed to help those with the innkeeping dream to investigate the path to inn ownership which is often laden with speed bumps, roadblocks […]

B is for Better Way to Stay…for Business Travellers

March 21st, 2012 by Janet Wolf

Transparency, Honesty and Value. These are the key words that describe what today’s business traveller wants from their lodging choice. This comes directly from a recent article titled; “Hotels try harder to woo business customers’ These three words best describe what top producing bed and breakfast innkeepers strive hard to provide for their guests, leisure […]

ORM is for Online Reputation Management

December 12th, 2011 by Janet Wolf

  A simple definition (thanks once again to Wikipedia) is: The practice of monitoring the internet reputation of a person, brand or business with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages. I remember in High School it was not a good thing when there was talk about someone having […]

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