Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Marketing’ Category


The B&B Team Launches New Website

September 10th, 2010 by Peter Scherman

The B&B Team is delighted to launch our new website today. After over a year of planning, the finished product is now available to make it easier to find an inn for sale, get tips on making your inn more profitable, learn about us and our services, and explore the marvelous profession of Innkeeping. As […]

B&B Website Design — The Good, The Bad, and The Ugly

July 27th, 2010 by Peter Scherman

by Kit Cassingham, The B&B Lady You know it when you see it and use it, but what is it about a bed and breakfast website that makes it good? Your website is an imperative B&B marketing tool. The quality of the website creates the first impression of your inn and hospitality; it sets the […]

Build Your Brand

July 27th, 2010 by Peter Scherman

by Rick Wolf of The B&B Team “Building Your Brand” is a key component of your overall marketing strategy. When we talk about your brand, we are not simply talking about imprinting your logo on everything. We are talking about your Inn’s identity. In the simplest of terms, this is about your building an Emotional […]

Make Your Inn’s Website Great!

July 27th, 2010 by Peter Scherman

by Peter Scherman of The B&B Team In the world of small hospitality properties, as for most small businesses, the Internet is the Great Equalizer. It has brought more democracy and more opportunity to more people in a more profound way than could have been imagined even ten short years ago. If you own an […]

Value vs. Price…There is a Difference!

July 27th, 2010 by Peter Scherman

by Rick Wolf of The B&B Team In a highly competitive environment, we in the Bed and Breakfast / Country Inn Industry are faced with the dilemma of how to compete while maintaining the integrity of our business and our Inn’s reputation. Most assuredly, how we price our rooms and services has a huge impact […]

Guest Room Staging, The Innkeeper’s Art

July 27th, 2010 by Janet Wolf

by Janet Wolf of The B&B Team We were very fortunate in our innkeeping career to have had wonderful housekeepers who always went above and beyond their job description. One in particular stands out. She once told me that she would stand at the doorway of a room after she was finished cleaning and ‘critique’ […]

A Soothing Sanctuary: Room Design That Works

July 27th, 2010 by Janet Wolf

by Janet Wolf of The B&B Team A warm and inviting, well appointed and soothing sanctuary. Isn’t that what every innkeeper wants to provide for their guests?  How do you achieve that?  Interior design can be a daunting task and choosing the right style for your inn is a very personal and individual journey.  I […]

Hospitality’s Common Challenges

September 12th, 2008 by Peter Scherman

This week I had the opportunity to attend the 2nd Annual Hotel Sales Strategy Conference in Washington, DC hosted and presented by HSMAI, the Hospitality Sales and Marketing Association International, of which I am a member. There were fewer that 100 people representing some of the leading hotel and hospitality names in the industry as […]

Inn Photography, A Tool for Success

February 15th, 2008 by Peter Scherman

Every bed & breakfast inn that is even remotely serious about attracting guests has a website, right? Well, most do. Are all inn sites created equally? Thankfully, no. Can most websites be improved? Thankfully, yes! What is one of the key elements missing from most bed & breakfast inn websites, even some of those that […]

Word-of-Mouth Marketing

November 21st, 2007 by Peter Scherman

When innkeepers take a reservation from a repeat guest or learn that a new reservation was referred by a previous guest, it’s always a good thing. The higher the percentage of repeat and referral guests, the better, because word of mouth advertising costs nothing. Or does it? In the day to day reality of most […]

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