Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Social Media’ Category


What is a Hat Tip?

September 26th, 2014 by Janet Wolf

What is a Hat Tip? That was my question to myself when I saw the abbreviated “HT” or “h/t” mentioned in a tutorial on Google Plus. So I go to my first source of information, good ol’ Wikipedia. In today’s blogosphere it means to “acknowledge someone who has made a significant contribution toward an effort, […]

Pinterest Travel-Are We There Yet?

July 23rd, 2014 by Janet Wolf

Did you know that the most popular category on Pinterest was travel?  Pinterest is fairly new on the ‘social media ecosystem’. It is a newbie worth exploring. And it is one of the social media tools that is fun, really! Frederic Gonzalo is my latest social media guru go to guy. Love his article; Social […]

Best Apps for Marketing Your B&B

April 26th, 2012 by Peter Scherman

Bed and breakfasts offer a quaint, intimate, and less expensive alternative to larger hotels for the North American traveler. However, if you run a bed and breakfast you probably don’t have a lot of time to think about how to market your accommodations, improve your online reputation, and grow your business within your local community.

Is Living Social or Groupon Confusing Your Performance Indicators?

July 27th, 2011 by Scott Bushnell

Countless inns are participating in the Living Social and Groupon craze (not sure if I should use the word “fad” there, which implies a short-term shelf life) and, as seen in previous postings from Janet and me, there are a number of “rules of thumb” that can make participation worthwhile. One thing that is happening, […]

Living Social Interview II

June 29th, 2011 by Janet Wolf

The Lakehouse Inn & Winery in Geneva-on-the-Lake, Ohio is the subject of our second interview with innkeepers who have used Living Social or another of the social commerce sites available. The opportunity for innkeepers to take advantage of these sites to pump up the volume of their business in the off seasons have become more […]

Living Social Tips from Innkeepers

April 6th, 2011 by Janet Wolf

Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media.  And the latest addition to the social media tool box is… If you haven’t heard, Living Social […]

Social Media Fatigue

December 28th, 2010 by Peter Scherman

I can’t resist! We’re all out here trying to do “what we’re supposed to do” with social media, because it’s a new world. And it is. Truly. No kidding. We know it is. Tweet tweet tweet! A little birdie told me so. And I LIKE it that way! It’s very cool. But, alas, it can […]

We’re Stuck with Social Media: Capitalize On It!

May 7th, 2010 by Peter Scherman

I subscribe to piles of blogs and newsletters about marketing and advertising, social media, hospitality, demographics, and trends that affect all of the above. Some of these are pretty esoteric, and some are very down-to-earth practical. One of our jobs at The B&B Team® is to weave the mass of information together and make at […]

Birthdays, Blogs, and Twitter

May 18th, 2009 by Peter Scherman

Today is my son's 31st birthday. As a father, I'm proud of him. He lives in Costa Rica, so we don't see each other very often. Over the weekend he asked me to be his friend on Facebook. Like his sister a few weeks ago, I didn't exactly "ignore" or reject the offer, but I […]

Social Media and Your Inn

September 24th, 2007 by Peter Scherman

"Social Media" is a popular buzzword today for that other popular buzzword, "Web 2.0." Like it or not, our world is different, and travelers are going to sites like Trip Advisor, My Space, Facebook, and others to hear what their peers are saying about the places they’ve been and stayed. If you are an aspiring […]

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