Countless inns are participating in the Living Social and Groupon craze (not sure if I should use the word “fad” there, which implies a short-term shelf life) and, as seen in previous postings from Janet and me, there are a number of “rules of thumb” that can make participation worthwhile. One thing that is happening, […]
Is Living Social or Groupon Confusing Your Performance Indicators? Read More »
The Lakehouse Inn & Winery in Geneva-on-the-Lake, Ohio is the subject of our second interview with innkeepers who have used Living Social or another of the social commerce sites available. The opportunity for innkeepers to take advantage of these sites to pump up the volume of their business in the off seasons have become more
Living Social Interview II Read More »
Younger audiences are consumed with ‘cool hunting’ and Lewiston/Auburn Maine is cool. What is ‘cool hunting’? According to Wikipedia it is a term coined in the 1990s referring to a new breed of marketing professionals, called ‘cool hunters’. It is their job to make observations and predictions in changes of new and exciting cultural trends.
Cool Hunting in Lewiston/Auburn Maine Read More »
Memorial Day serves as the official kick off of the busy summer travel season. The B&B Team hopes you all had a successful start to the season! There are more than 1.5 billion ‘person trips’ made in the US for leisure each year. That is a lot of individuals making an impact on your destination location’s environment.
Sustainable Tourism’s New Travel Care Code Read More »
We subscribe to a publication called Hotel Business. This and other sources are a great way to keep abreast of the hotel business, the trends, the predictions and in general what they are thinking. Some interesting observations recently came from the Luxury Management Executive Roundtable Series. This is a yearly gathering of big hitters including;
Hotels and Bed & Breakfasts – The Pendulum Swings Read More »
Living Social and Groupon have offered an alternative avenue for filling off-season and mid-week rooms. But plan carefully. Here’s how…
What’s All this Stuff about Living Social and Groupon? Read More »
Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media. And the latest addition to the social media tool box is… If you haven’t heard, Living Social
Living Social Tips from Innkeepers Read More »
News and highlights from the Mid-Atlantic Innkeeping Conference and Trade Show from Lancaster, PA.
Greetings from the Mid-Atlantic Innkeepers Conference Read More »
The veterans of the Battle of the Bulge have a lesson for all of us…telling a story that strengthens the continuity of your marketing plan.
The Battle of the Bulge and Innkeeping Read More »
Some of my favorite and most memorable vacations as a child and adult were road trips. Travelling cross country from California to Florida when I was twelve is a trip I will never forget. Up before dawn to beat the heat my sister and I continued our sleep in the back seat (we did not
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