Alright, so we write a lot about blogging and social media and the importance of it in your marketing, etc., etc., and sometimes you just want to tell us to SHUT UP already. We get it. But we don't give up that easily! A couple of weeks ago in my article, "Do Innkeeper Blogs Work?" I […]
An Online Community Read More »
Every year The B&B Team travels to various innkeeping conferences, sometimes to exhibit in the trade show, but always as speakers. In the past month we attended the Mid-Atlantic Innkeepers Conference and Trade Show in Hot Springs, Virginia and just this week were at the 17th annual conference of CABBI, the California Association of Bed
Do Innkeeper Blogs Work? Read More »
In other postings on The Innkeeper's Resource we often talk about tools like Google Alerts that can help you monitor your "social presence." We have a regular Google Alert for "The B&B Team." It lets us know if someone might be using our trademarked name, so we can address it, but the spinoff is that one
These are tough times, no doubt about it. They were tough for the lodging industry after 9/11, too, and the immediate response was to discount rooms in hopes of filling them. Back then it worked, sort of, but the long term consequence was a period of several years to rebuild ADR and RevPAR. So what's
Innkeeping Success Without Discounting Read More »
In the latest issue of Marketing Review from the Hospitality Sales and Marketing Association International (HSMAI) there's a great article by Marvin J. Cetron about the "Top 10 Travel Innovations of the Next 10 Years." Arthur Frommer's Budget Travel asked readers to pick their favorite travel innovations of the past decade while also peering into
Top Travel Innovations of the Past Decade Read More »
All four of The B&B Team (Peter and Peggy Scherman, Rick and Janet Wolf) had the pleasure of participating in the recent Select Registry Conference in Williamsburg, Virginia as vendors and speakers. Select Registry is an association of 400 of the top inns in North America known for their high quality, attention to detail, lofty standards,
News from the Select Registry Conference Read More »
This week I had the opportunity to attend the 2nd Annual Hotel Sales Strategy Conference in Washington, DC hosted and presented by HSMAI, the Hospitality Sales and Marketing Association International, of which I am a member. There were fewer that 100 people representing some of the leading hotel and hospitality names in the industry as
Hospitality’s Common Challenges Read More »
In case you haven't been paying attention the past few months if you are a member of the Professional Association of Innkeepers International (PAII), there is a lot of very good information coming your way on a weekly basis through PAII's email newsletter. Being a bit of a trend junkie, I really liked one recent
Dave Berkus’s Ten Trends in Technology Read More »
In a couple of separate articles and reports that came out in late July, there are some important facts and trends for innkeepers to note. In an article entitled The Purpose-Driven Vacation published on Hotelmarketing.com discusses a study of travelers by American Express Travel that looked at travel motivators. There’s been a lot of talk
Vacation Motivation and Lodging Stats Read More »
What does Apple Computer have in common with your challenges as an innkeeper? Not much, you say? Well, you'd be surprised, and probably pleased with the reasons and the lessons. As Pete Blackshaw writes in his Advertising Age article, "How Apple Is Blurring the Line Between Marketing and Service," Apple is an iconic company with
Service and Marketing, Not Just for Innkeepers Read More »
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