The Class of 2012, Bloomsburg, Pennsylvania, graduated from the “Better Way to Learn Innkeeping” aspiring innkeeping workshop yesterday. Held at The Inn at Turkey Hill, six attendees spent 3 days at this seminar designed to help those with the innkeeping dream to investigate the path to inn ownership which is often laden with speed bumps, roadblocks […]
Take the Fear Out of Learning Innkeeping Read More »
Transparency, Honesty and Value. These are the key words that describe what today’s business traveller wants from their lodging choice. This comes directly from a recent article titled; “Hotels try harder to woo business customers’ These three words best describe what top producing bed and breakfast innkeepers strive hard to provide for their guests, leisure
B is for Better Way to Stay…for Business Travellers Read More »
A simple definition (thanks once again to Wikipedia) is: The practice of monitoring the internet reputation of a person, brand or business with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages. I remember in High School it was not a good thing when there was talk about someone having
ORM is for Online Reputation Management Read More »
What is it? More important, should you be doing it? I will attempt to decode some of the marketing jargon and bring the reality of yield management out of the airline and hotel realms to our neck of the hospitality business. One interesting fact I discovered was that yield management has only become a part
Y is for Yield Management Read More »
Way back when, historically speaking and not so long ago (1973) there were a couple of travellers who started writing travel guides. The guides were first aimed for backpackers and adventurous travellers like themselves. They picked the name from some misheard lyrics in ‘Space Captain’, a song written by Joe Crocker and Leon Russell. The words
Lonely Planet – 15 Weekends of Summer Read More »
Ahh…the simple life of an innkeeper. Well maybe not so simple these days with social media, online reservations, website updating, conferences, webinars, the list goes on. So let me tell you a story of a couple of innkeepers of yore. Their names were Maryline White and Louise Shangle, partners in business and life. They owned
Give Me the Simple Life Read More »
We subscribe to a publication called Hotel Business. This and other sources are a great way to keep abreast of the hotel business, the trends, the predictions and in general what they are thinking. Some interesting observations recently came from the Luxury Management Executive Roundtable Series. This is a yearly gathering of big hitters including;
Hotels and Bed & Breakfasts – The Pendulum Swings Read More »
Living Social and Groupon have offered an alternative avenue for filling off-season and mid-week rooms. But plan carefully. Here’s how…
What’s All this Stuff about Living Social and Groupon? Read More »
If you check out your Thesaurus (thanks to Microsoft Word it is just a few clicks away) the word ‘better’ offers a few similar adjectives and one is ‘Improved’. Innkeepers are constantly improving their properties, at least they should be. In Jay Karen’s recent Key Notes article in the Winter IQ magazine he boldly and justly
Inn Tune-Up – Better Way to Improve Read More »
Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media. And the latest addition to the social media tool box is… If you haven’t heard, Living Social
Living Social Tips from Innkeepers Read More »
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