Greetings from the Mid-Atlantic Innkeepers Conference
News and highlights from the Mid-Atlantic Innkeeping Conference and Trade Show from Lancaster, PA.
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Marketing
Words Matter When Selling Anything
Recently a friend sent me a video called “The Story of a Sign.” A short (6 minute) film, it tells a story that teaches an important lesson to all of us who have anything to sell, whether it’s a room at a bed and breakfast or a service. And that lesson is that words matter.
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Virtual Road Trip
Some of my favorite and most memorable vacations as a child and adult were road trips. Travelling cross country from California to Florida when I was twelve is a trip I will never forget. Up before dawn to beat the heat my sister and I continued our sleep in the back seat (we did not
The Packaging Guys
Innkeepers know that packaging is an indispensable part of marketing. Effective packages help extend the average stay, encourage guests to return for multiple visits, help protect rates, and foster long term relationships. In preparation for the upcoming PAII New England regional Conference, Joe Veneto, “The Opportunity Guy,” and Peter Scherman and Rick Wolf of The
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Travel Packaging-Wrap Up What You Do Best
Here in Kennebunkport we have a local family owned restaurant Alisson’s that runs a great business and has been doing it for about 30 years. When we have our Aspiring Innkeeper Seminars here in the Port we always treat our attendees to dinner on Friday to kick off our seminar. Alisson’s serves the locals and
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The B&B Team Launches New Website
The B&B Team is delighted to launch our new website today. After over a year of planning, the finished product is now available to make it easier to find an inn for sale, get tips on making your inn more profitable, learn about us and our services, and explore the marvelous profession of Innkeeping. As
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