Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team
 

Posts Tagged ‘blogs’

The B&B Team Launches New Website

September 10th, 2010 by Peter Scherman

The B&B Team is delighted to launch our new website today. After over a year of planning, the finished product is now available to make it easier to find an inn for sale, get tips on making your inn more profitable, learn about us and our services, and explore the marvelous profession of Innkeeping.

As industry professionals, we had a number of excellent companies to choose from for our design and execution. Believe me when I say it was not an easy decision. However, seeing the result, we are very pleased to have chosen Insideout Solutions to create a site for us using the WordPress platform. We felt that this would allow us the most flexibility as well as ability to add and change our content to keep it fresh for you, our visitors. Thanks to all at Insideout who worked hard to make this site be what we wanted and, most especially, what we hope you will enjoy using. Please let us know what you think and report any problems you come across.

At The B&B Team we are often talking to innkeepers about the importance of a quality website. It’s easy to say, “You need to refresh it, get a new one,” but it is a complicated process that requires patience and communication on all sides. As a team effort, the results should (and usually do) speak for themselves.

Now that we are finally launched with the blog integrated into the site, we’ll all be back to regular postings after a hiatus while the site was completed. Welcome, enjoy, and we look forward to hearing from you!

We are a Visual Society…and Your B&B Can Exploit it!

May 10th, 2010 by Scott Bushnell

Check out the statistics:
–  32% of all Internet activity is made up of Video
–  Consumers prefer video 6 to 1 over text
–  Facebook video viewers are up 2000% in the last year
–  It was discovered by Forrester Research that videos increase Search Engine Optimization on Google’s (and other search engine’s) algorithms by up to 53 times.
–  40% of Internet activity last year was on CONTENT…whereas only 20% was on search and commerce activities.

The numbers are convincing, but not surprising when you see the explosion of Social Media and technology in our industry.  These figures, presented by Stephen Schweickart, CEO of VScreen, were detailed by Stephanie Andre in an interview published in RISMedia’s April 28 Ezine.

SO WHAT DOES THIS HAVE TO DO WITH A B&B?  Everything!

Gone are the days when having a few photos on your website was all you needed.  The leaders in the inn industry recognize the power that video offers when grabbing the attention of the consumer.  Everybody has heard that you have 3 secondsto grab the attention of a web surfer once your SEO efforts brings him to your site.  If he subconsciously discovers he likes the look of the site, he gives you another 4 seconds to discover if your site can meet his needs by looking at the functionality and navigation. If you fail at either of these steps, he hits the BACK button and he’s lost.

Video, per Mr. Schweickart, extends that window of attention-span to 14 seconds.  People enjoy movies, they like the action.  We are a visual society and the days of stagnant photos of the bed in the guest room will not grab the attention of the potential booking anymore.

It’s time to update websites to meet these evolving interestsof the traveling market.  Check out the YouTube video made by Dallas and Nancy Renner of the Chocolate Turtle B&Bin Corrales, NM.  Not only do you get to see a bit of the inn and its colors, but the video takes you into the community to see the shops, the animals and the mountains, and you get to meet the innkeepers as well…always a part of the guest memories you want to create.  That’s a marketing advantage over the competition that throws water on the fiery argument that it’s the current recession that is causing business to be down.

Your breakfast presentations are fabulous.  Make your inn’s presentation on the internet fabulous too.

Here are a few ideas to consider as you work to improve your website:

  • Replace the stills of the guest bed with video of the guest rooms…panning around the room and out the windows to the scenic river below.
  • Pan across the deck or private patio with the colorful breakfast settings to the bird feeder with the orioles and bluebirds or to the water feature in the garden.
  • Film the scarecrow festival in October, the strawberry festival in June, the sleigh rides in January and the flower fairs in April in your region.  These are the places your guests are going to want to see to have the full experience.
  • Loan your digital camera to your guests heading out hiking or to the battlefield re-enactment, show them how to use the video feature, and put their live testimonial on your site and blog.
  • Link your blog with a feed to your Facebook account to have your videos shown to your fans around the world.

Grab them with your inn’s beauty, your creativity and your innovation.  You only have 3 seconds.    Scott

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