Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team

Posts Tagged ‘Christian Giannelli Photography’

B&B Outdoor Living

February 9th, 2016 by Janet Wolf

Rockland Maine's Berry Manor Inn

Curb appeal-you bet. The Berry Manor Inn, Rockland Maine

Guests love your B&B outdoor living spaces. Right? I know it is February and many innkeepers in the northern climes have stored away their outdoor furniture and put their gardens to rest, but it is never too early to start thinking about spring. Touch up paint on the ‘ol rockers and window boxes or… maybe a fresh new design entirely. Read the following and you may get inspired.

Selling Secret #1: The first impression is the only impression No matter how good the interior of your home looks, buyers have already judged your home before they walk through the door. You never have a second chance to make a first impression. It’s important to make people feel warm, welcome and safe as they approach the house. Spruce up your home’s exterior with inexpensive shrubs and brightly colored flowers. You can typically get a 100-percent return on the money you put into your home’s curb appeal. Entryways are also important. You use it as a utility space for your coat and keys. But, when you’re selling, make it welcoming by putting in a small bench, a vase of fresh-cut flowers or even some cookies.

This tip is from HGTV about home sales (there are 10 of them, worth a read) but it is great advise for your B&B as well, whether you are planning to sell or not. Your outdoor living spaces throughout your property are prime areas to add inviting character to your Inn. I like to advise innkeepers to think of their porches, patios and balconies as extra rooms, just like their interior rooms. These spaces should be as comfortable, clean and inviting (and inspiring) as your common rooms and guest bedrooms.

Need inspiration? Pinterest is a great place to search for it. The B&B Team has three Pinterest boards devoted to B&B outdoor living  inspirational ideas.

Outdoor Living-Old Manse Inn, Cape Cod

Outdoor Living-Old Manse Inn, Cape Cod-Christian Giannelli Photography

Some examples of success  may also inspire. Brian and Charlie purchased the Old Manse Inn in Brewster on Cape Cod three years ago. Since their purchase they have not only upgraded the guest rooms and common rooms but also their outdoor living spaces. The private deck off their Lewis Bay Light Suite is a great example of that comfortable and inviting outdoor space guests love to experience. Talked to Brian recently and he told me since the redo this room went from 25% occupancy to 38%. Success!

Guests not only want to experience the outdoors but want to see it before they book. You know what’s coming next don’t you? Good professional photography. In our visual media world of today, this is not just a recommendation but a necessity!

Irish Hollow Inn, Galena IL

Irish Hollow Inn, Galena IL

One of my favorite porch photographs from Christian Giannelli, the Irish Hollow Inn in Galena IL. Now this is an outdoor living room with character!

Whether it is adding new updated patio furniture, a fire pit on the back lawn or a secret garden oasis, get inspired and start making memories in your outdoor living spaces. It’s sure to extend the ‘welcome’ along with the value of your B&B.

Thanks for Listening,

Janet Wolf


Culinary Travel – Marketing Your Culinary Getaways

April 18th, 2012 by Janet Wolf

“There are those of us who travel and those of us who travel to eat.” Kendra Bailey Morris

I found this to be a great quote from a travel and food author and blogger I just discovered. She writes with gusto and passion about the food and places she loves. Check out her latest blogs, ‘Fatback & Foie Gras’. One important feature about her blog is the great photography. They are large and enticing shots that bring you close to the food being featured. People do eat with their eyes first. Warning, don’t look if you are hungry.

Culinary focused travel is becoming increasingly popular. You want to bring these travellers to your Inn to feast at your table and the tables of your favorite local restaurants. Here are a few B&B’s I believe do a great job creating and promoting culinary getaways. The Inn at English Meadows in Kennebunk, Maine not only features their special breakfast offerings with great photos and text, but also on their blogs. Take a look and read their two recent posts featuring culinary topics. The Inn at English Meadows and the Hartstone Inn in Camden, Maine have both teamed up with to promote their culinary getaway packages. This is a go to website for travellers looking for culinary focused travel events and specials. BnBFinder also has a page dedicated to posting culinary getaways, another great source.

Have you ever wanted to learn how to bake the perfect cake? You can, during a Culinary Getaway at our B&B in the Kennbunks.

We all know it is all about the experience you create for your guests. And food is a big part of that experience. An event that involves cooking with a professional chef in cooking class or demonstration followed by a meal with your group feasting on your creations accompanied with good wine and good conversation, that’s the ticket! Sign me up. Another quote from Kendra; “Let’s face it, chefs are now rock stars and food is definitely in.” Well you must have a local rock star chef in your area that would love to perform and show off their culinary creations, or you may be the rock star! Go for it.

Risotto Close Up by Jenn Cuisine



Jenn Oliver of Jenn Cuisine is another great food blogger I discovered. She offers some great advice in her blog, ‘The Importance of Good Food Photography’. She says:” When I take a photo of a dish, my goal is to bring the viewer to the table, so they can mentally reach out and taste the full flavor of the food I’m displaying.” In this blog she shares some photo shots that are good next to the same shot that is great. You really can clearly see what the difference is. We always recommend professional photographers that will produce artful interior, exterior and food photos . Christian Giannelli and Jumping Rocks Photography are two of the best out there for our industry. Christian did the photography for The Inn at English Meadows and Jumping Rocks did the photgraphy for Hartstone Inn.

Sticky Toffee Pudding-Hartstone Inn-Jumping Rocks Photography

I have included a lot of links in this posting. I hope you view each and every one of them and that they help you visualize the importance of good food photography when marketing your culinary getaway packages.

Here is a question for you? A picture is worth a thousand words so does this mean a picture of food is worth a thousand calories?