Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘Instagram’

Online Marketing Made Simple

February 22nd, 2018 by Janet Wolf

Online Marketing made simple

The Lodge at Moosehead Lake’s New Head of Guest Relations and Marketing!

Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right?

In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked’, the author attempts simplicity. I will further attempt to simplify his 4 tips.

Understand that Social Media Constantly Changes

  • Instagram is taking the lead with “more than 500 million active daily users”.
  • Facebook has fallen behind for the first time recently.
  • “Facebook created quite the buzz when they began limiting organic exposure in an effort to drive more businesses to run paid ads. Instagram is currently making headlines for doing the same thing now.”
  • But Facebook is still an important social media tool for you. It is still a good place to share basic information and direct visitors to your website. Don’t give up on it, even though those ads may drive you crazy.
  • Instagram-Show what you offer

whitefenceswatermill#breakfast on the go! #international #travels can’t stay for breakfast but we have them covered! #coffee and #croissant #bedandbreakfast

Don’t Get Hung Up on Outdated SEO Techniques

The one and most important tip here is, SEO is not a good DIY project!

  • Old outdated techniques and strategies are just that, old and outdated. “What worked several years ago just simply isn’t effective these days, and in many instances can get your website penalized.”
  • “Want to master 2018 SEO? Learn from people who are practitioners, not just talkers.”
  • We have many excellent ‘practitioners’ in our industry. Work with them and you will get the best results.
  • Refer to The B&B Team’s Industry Referrals page for a list of internet marketing companies that are leaders in our industry.

Share Your Story and Leverage It to Connect with Your Target Audience

This is my favorite tip. Something innkeepers should make sure they do, not only on social media but face to face with guests, community and staff.

  • “Your personal brand can be one of your most valuable marketing channels, but it requires putting yourself out there and sharing your story. Most consumers will connect with a person over a brand much easier.”
  • “The average consumer is going to welcome inspirational and educational lessons coming from a business owner, while blocking out messages that come from a company and reek of an advertisement.”

Create Content That Delivers Value

Content Marketing, the buzz phrase that has been out there for a long time. On all Social Media platforms.

  • “Focus on creating content your audience loves so much that they are encouraged to share it on social media. The referral traffic and social shares will positively impact your SEO naturally.”
  • This includes the image driven platforms, Instagram and Pinterest.
  • Check out this blog; ‘The Nine Ingredients That Make Great Content’.

I am going to end with sharing what I believe to be a very clever and compelling email newsletter from The Lodge at Moosehead Lake, it illustrates great personalized content that connects, tells a story and promotes. Opening with an image of a cute dog, always a great way to engage! Go Phoebe.

Thanks for Listening,

Janet Wolf

Pop-Up Dinners at Your Bed and Breakfast

June 27th, 2017 by Janet Wolf

Pop-Up dinners at your bed and breakfast

Presentation is Everything-Make it Instagram Worthy!

Ever thought of doing Pop-Up dinners at your bed and breakfast? If you love fun food experiences, this is a great way to express that love. It is also another way to expose your Inn to a wider audience. In addition it is an opportunity to invite your community, business friends, and locals to your property. A great way to connect.

Once again, I found a great source for information. From Eventbrite:

“Pop-up dinners are one-time food events that offer guests a taste of something different. Whether it’s an unexpected location, a personal interaction with the chef, or a unique menu or theme, these events cater to the ‘Experiential Diner’ — who craves not just an amazing meal, but a new and exciting dining experience.”

Pop-Up Dinners at your bed and breakfast

Zucchini Blossom Salad-From June 24th English Meadows Supper Club

The “unexpected location” could be your Inn! The Inn at English Meadows in Kennebunk, Maine started doing Pop-Up dinners this year.

They have grown in popularity and are now offering them monthly. Featuring sous chefs from your favorite restaurants is a great way to promote local chefs. They have the opportunity to create their own menus, do their own thing. A win-win collaboration.

“There are so many chefs out there — they have their restaurants, their day jobs, but they’re looking for something more. That’s what the pop-up culture offers them. They are able to take over someone’s space for only a few hours and convert it into their own identity. It’s not just about the food, it’s about creating a memorable experience for the guests.”  Chef Melissa King, Top Chef Season 12

Eventbrite has a free download guide that gives you some good tips for pricing, promotion and general industry tips. Worth downloading to get some good insight.

Pop-Ups are one of the fastest growing food trends, experiencing an 82% growth.

And don’t forget the cocktails!

pop-up dinners at your bed and breakfast

Creation and Photo by Alex Parisi-Curate Maine

“Locally made bitters, local honey, simple syrup, infusion kits, Mule Mugs or antique cocktail glasses.” Curate Maine.

I’ll drink to that!

There are many articles and blogs out there with tips on taking good food photos with your I Phone. Take a look at this one from New York Times. 11 Way to Take a Better Food Photo on Instagram.

Some advice before you start. Find out IF you can offer expanded food service like a Pop-Up at your Inn. Remember, assume nothing and ask everything when it comes to regulations.

Thanks for Listening,

Janet Wolf

 

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