Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘marketing’


Innkeeper’s Daily Grind

May 31st, 2018 by Janet Wolf

One of my favorite monthly newsletters I receive is from Adam Grant. American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. Granted May 2018  “To understand success, pay less attention to the final product and more to the mundane process. It’s way more […]

Y is for Yield Management

October 21st, 2011 by Janet Wolf

What is it? More important, should you be doing it? I will attempt to decode some of the marketing jargon and bring the reality of yield management out of the airline and hotel realms to our neck of the hospitality business. One interesting fact I discovered was that yield management has only become a part […]

Living Social Tips from Innkeepers

April 6th, 2011 by Janet Wolf

Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media.  And the latest addition to the social media tool box is… If you haven’t heard, Living Social […]

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