Inn Consultants and Brokers Since 1993

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

The B&B Team
 

Posts Tagged ‘Ohio’

Hocking Hills in Ohio

August 17th, 2015 by Janet Wolf

Inn & Spa at Cedar Falls

The Hocking Hills in Ohio was placed among a lofty group of getaway destinations a while ago by Budget Travel. 25 Beautiful Places to Get Away From It All. Here was their pitch:

“Close enough to home that we can get there in a few hours. You really get off the grid and it’s fabulous. Beautiful forests, caves, waterfalls, and amazing hiking that will surprise some people that it’s Ohio.” —Charlotte Horseman

Why Hocking Hills? It is a true retreat in the true meaning of the word! Like the other 25 Budget Travel destinations which include way off of the grid places like Antarctica and Fiji, the Hocking Hills in Ohio is in a world of its own. The serenity of nature surrounds visitors to the Hocking Hills with ancient forests, waterfalls, caves and rock formations. A place where you can visit and do absolutely nothing or rev up your adventurous side.

 

Off the grid…does that mean no cell phone coverage? Yes and that is not such a bad thing. In fact one emerging travel trend is travelers seeking retreats where they can (or must) leave their gadgets behind. There are some city hotels that are offering ‘technology-free’ packages. Personally I question the future success of these in a city location, too easy to cheat!

Of course travelers have to find these retreats through advanced technology like travel apps and or Smart TV but once you arrive…disconnect then reconnect and renew relationships with your partner, family or business colleagues.

No better place to do this than at the Inn & Spa at Cedar Falls. Back in 1987 entrepreneur Anne Castle had a vision. She envisioned a place where folks could retreat to nature in a destination she loved, the Hocking Hills in Ohio. Her dream became a reality and her daughter Ellen Grinsfelder joined her in running the business. Today Ellen Grinsfelder and Terry Lingo continue as the keepers of her mission. The Inn and Spa have flourished under their keep and has become the top lodging choice to retreat to in the Hocking Hills.

Cottages & Cabins, Inn& Spa at Cedar Falls

Cottages & Cabins, Inn & Spa at Cedar Falls

Not only can you leave your plug-in gadgets aside, you can also loose your car keys. No need for you to leave the grounds if that is what you want. The Inn & Spa at Cedar Falls includes:

  • The Kindred Spirits Restaurant & Tavern offering breakfast, lunch and dinner
  • Full Service Spa
  • Gift Shop
  • Rooftop Garden
  • The ‘Gathering Place’ for meetings, corporate retreats and social events including weddings
  • Guests have a choice of staying in a cottage, a more secluded cabin or Inn room. All offering luxurious quality amenities.
Hocking Hills of Ohio spa

Spa at Cedar Falls

Scott Bushnell, Bushnell & Bushnell Services, The B&B Team is representing the Inn & Spa at Cedar Falls for sale. From Scott; “It is not just the location and features of this Inn that are attractive.  The Inn has an enviable business strength with significant and contributing revenues from the spa, gift shop, the full service restaurant and tavern, and the guest rooms, cottages and cabins.  With occupancy levels and Average Daily Rate well above the national averages for inns of this large size, the Inn generates significant Cash Flow resulting in attractive profitability as well as impressive Capitalization Rate on the investment.”

Can’t make it to Fiji this year? The Hocking Hills of Ohio may be just the retreat you need. Or for the aspiring innkeeper seeking a strong business with a wonderful history of hospitality, please contact Scott for a tour. You won’t be disappointed.

Thanks for Listening,

Janet Wolf

Living Social Interview II

June 29th, 2011 by Janet Wolf

The Lakehouse Inn & Winery

The Lakehouse Inn & Winery

The Lakehouse Inn & Winery in Geneva-on-the-Lake, Ohio is the subject of our second interview with innkeepers who have used Living Social or another of the social commerce sites available. The opportunity for innkeepers to take advantage of these sites to pump up the volume of their business in the off seasons have become more and more prevalent. Is it here to stay? That will depend on the public and the experiences they receive. Let’s hear what innkeeper Andrea Bushweiller has to say about her experience and her guest’s comments on their experience.
Q What was your motivation for using Living Social?
I first heard about Living Social at the PAII conference in January and after speaking with a representative from the company decided it would be a good way to generate business mid-week during the winter months when business is usually very slow.  I also thought it would be a great way to reach consumers that did not know about our facility and the extra business would keep my staff busy.
Q What did your package include?
The package includes 2 nights lodging in a traditional B&B room or cottage (Sunday-Thursday), a full breakfast each morning, 2 wine tasting trays, a bottle of Lakehouse Inn wine and 2 souvenir wine glasses.
Q What kind of feedback have you gotten from the participating guests?
Overall, the guest comments were positive-many of them had never been to our area or our Inn before and many said they would return again.  Some people were disappointed that there was not a lot to do in the area (it was the off season) and many complained about the weather (nothing I could do about that!).  Also, many people did not read the restrictions before they purchased it so we had to spend time explaining to guests that it was only valid in the winter and why they could not use it during the summer.
Q Would you do it again?
Yes, I would do another Living Social for a similar time period (mid-week during the winter months)
Q What advice would you want to pass on to innkeepers who are considering putting a package on a social commerce site?
1.) Be prepared for your phone to ring like crazy the first 48 hours.  Even though we were told to be prepared we were not ready for the 100+ phone calls we received each of those days.
2.) We had to extend the dates of our offer. All of the dates for the last month (May) booked up in the first few weeks.  We then had numerous guests call us in mid-April/May wanting to make reservations and we no longer had dates available so we had to extend the offer for the end of October-mid-December.
3.) If you are going to offer a deal from Living social or a similar site think carefully before you choose the dates that you want to the package to be valid for and only offer dates that would normally be empty.
Thank you Andrea.
For more information on the subject PAII CEO Jay Karen has recorded a video entitled “Social Buying: Craze or Just Crazy?,” which is one of PAII’s webinars available to members. He has teamed up with innkeepers like Andrea who have used social buying. They discuss everything from the successes to the challenges. Worth looking into? Any information available to help innkeepers attain a higher degree of marketing success is definitely worth looking into. The video is available for purchase or free depending on your membership level.  Also check out the PAII Forum for the occasional thread on innkeeper’s experiences and questions concerning social commerce.
One of the best and most informative blogs on social buying was written by The B&B Team affiliate and braniac Scott Bushnell. If you haven’t read this already, read it and read it again! What’s all this Stuff about Living Social and Groupon? Among other information Scott explains the financial process innkeepers should consider to help them understand the variable costs involved when creating a package. This information is most valuable. We believe that before you proceed with social buying as a provider the more research and preparation you do, the more successful you will be.
Janet Wolf
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