Inn Consultants and Brokers Since 1993
We are experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. We gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us
May 29th, 2020 by Eben Viens
“At the speed of walking the human body is at its most comprehending state. Sight, smell, hearing, feeling of our physical environment. All are functioning at the most natural intensity.” This is a quote from a short composition my father-in-law, J. Robert Wolf wrote many years ago. It started with a walk he took around […]
June 27th, 2018 by Eben Viens
What story does your Inn tell? Or in the tried and true marketing term…what is your USP, unique selling proposition? Its’ all about defining who you are, what makes your product (your Inn) stand out above the ordinary. If someone asked you this moment to describe your USP, could you answer without hesitation? What unique […]
February 22nd, 2018 by Eben Viens
Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right? In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound […]
September 14th, 2017 by Eben Viens
“If you don’t know where you are going, any road will take you there”. Lewis Carroll This is a quote we often use in The B&B Team’s ‘Better Way to Learn Innkeeping’ seminars for aspiring innkeepers. We suggest our seminar attendees need to focus on where they want to live. It helps them focus on where to […]
January 28th, 2015 by Eben Viens
It’s the new buzz phrase and it has caught on big time. Once again the focus is on the millennial and their travel wants and needs. Despite what the studies and media are putting out there the generation gap may not be that wide. We all want an exceptional experience when we travel. […]
September 20th, 2012 by Eben Viens
In Chapter 2 of The Tipping Point – How Little Things Can Make a Big Difference by Malcolm Gladwell (a must read in my opinion), he writes about three personality types; Connectors, Mavens and Salesmen. A quote …”What makes someone a Connector? The first–and most obvious–criterion is that Connectors know lots of people. They are […]
July 27th, 2011 by Scott Bushnell
Countless inns are participating in the Living Social and Groupon craze (not sure if I should use the word “fad” there, which implies a short-term shelf life) and, as seen in previous postings from Janet and me, there are a number of “rules of thumb” that can make participation worthwhile. One thing that is happening, […]
May 11th, 2011 by Eben Viens
Ahh…the simple life of an innkeeper. Well maybe not so simple these days with social media, online reservations, website updating, conferences, webinars, the list goes on. So let me tell you a story of a couple of innkeepers of yore. Their names were Maryline White and Louise Shangle, partners in business and life. They owned […]
April 6th, 2011 by Eben Viens
Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media. And the latest addition to the social media tool box is… If you haven’t heard, Living Social […]
