Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘social media’


What Story Does Your Inn Tell?

June 27th, 2018 by Janet Wolf

What story does your Inn tell? Or in the tried and true marketing term…what is your USP, unique selling proposition?  Its’ all about defining who you are, what makes your product (your Inn) stand out above the ordinary. If someone asked you this moment to describe your USP, could you answer without hesitation? What unique […]

Online Marketing Made Simple

February 22nd, 2018 by Janet Wolf

Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right? In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound […]

Rabbit Hole of Social Media

September 14th, 2017 by Janet Wolf

“If you don’t know where you are going, any road will take you there”. Lewis Carroll This is a quote we often use in The B&B Team’s ‘Better Way to Learn Innkeeping’ seminars for aspiring innkeepers. We suggest our seminar attendees need to focus on where they want to live. It helps them focus on where to […]

Bed and Breakfast-Experiential Travel

January 28th, 2015 by Janet Wolf

    It’s the new buzz phrase and it has caught on big time. Once again the focus is on the millennial and their travel wants and needs. Despite what the studies and media are putting out there the generation gap may not be that wide. We all want an exceptional experience when we travel. […]

Are You A Connector?

September 20th, 2012 by Janet Wolf

In Chapter 2 of  The Tipping Point – How Little Things Can Make a Big Difference by Malcolm Gladwell  (a must read in my opinion), he writes about three personality types; Connectors, Mavens and  Salesmen. A quote …”What makes someone a Connector? The first–and most obvious–criterion is that Connectors know lots of people. They are […]

Is Living Social or Groupon Confusing Your Performance Indicators?

July 27th, 2011 by Scott Bushnell

Countless inns are participating in the Living Social and Groupon craze (not sure if I should use the word “fad” there, which implies a short-term shelf life) and, as seen in previous postings from Janet and me, there are a number of “rules of thumb” that can make participation worthwhile. One thing that is happening, […]

Give Me the Simple Life

May 11th, 2011 by Janet Wolf

Ahh…the simple life of an innkeeper. Well maybe not so simple these days with social media, online reservations, website updating, conferences, webinars, the list goes on. So let me tell you a story of a couple of innkeepers of yore. Their names were Maryline White and Louise Shangle, partners in business and life. They owned […]

Living Social Tips from Innkeepers

April 6th, 2011 by Janet Wolf

Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media.  And the latest addition to the social media tool box is… If you haven’t heard, Living Social […]

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