Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘The Lodge at Moosehead Lake’

Online Marketing Made Simple

February 22nd, 2018 by Janet Wolf

Online Marketing made simple

The Lodge at Moosehead Lake’s New Head of Guest Relations and Marketing!

Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right?

In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked’, the author attempts simplicity. I will further attempt to simplify his 4 tips.

Understand that Social Media Constantly Changes

  • Instagram is taking the lead with “more than 500 million active daily users”.
  • Facebook has fallen behind for the first time recently.
  • “Facebook created quite the buzz when they began limiting organic exposure in an effort to drive more businesses to run paid ads. Instagram is currently making headlines for doing the same thing now.”
  • But Facebook is still an important social media tool for you. It is still a good place to share basic information and direct visitors to your website. Don’t give up on it, even though those ads may drive you crazy.
  • Instagram-Show what you offer

whitefenceswatermill#breakfast on the go! #international #travels can’t stay for breakfast but we have them covered! #coffee and #croissant #bedandbreakfast

Don’t Get Hung Up on Outdated SEO Techniques

The one and most important tip here is, SEO is not a good DIY project!

  • Old outdated techniques and strategies are just that, old and outdated. “What worked several years ago just simply isn’t effective these days, and in many instances can get your website penalized.”
  • “Want to master 2018 SEO? Learn from people who are practitioners, not just talkers.”
  • We have many excellent ‘practitioners’ in our industry. Work with them and you will get the best results.
  • Refer to The B&B Team’s Industry Referrals page for a list of internet marketing companies that are leaders in our industry.

Share Your Story and Leverage It to Connect with Your Target Audience

This is my favorite tip. Something innkeepers should make sure they do, not only on social media but face to face with guests, community and staff.

  • “Your personal brand can be one of your most valuable marketing channels, but it requires putting yourself out there and sharing your story. Most consumers will connect with a person over a brand much easier.”
  • “The average consumer is going to welcome inspirational and educational lessons coming from a business owner, while blocking out messages that come from a company and reek of an advertisement.”

Create Content That Delivers Value

Content Marketing, the buzz phrase that has been out there for a long time. On all Social Media platforms.

  • “Focus on creating content your audience loves so much that they are encouraged to share it on social media. The referral traffic and social shares will positively impact your SEO naturally.”
  • This includes the image driven platforms, Instagram and Pinterest.
  • Check out this blog; ‘The Nine Ingredients That Make Great Content’.

I am going to end with sharing what I believe to be a very clever and compelling email newsletter from The Lodge at Moosehead Lake, it illustrates great personalized content that connects, tells a story and promotes. Opening with an image of a cute dog, always a great way to engage! Go Phoebe.

Thanks for Listening,

Janet Wolf

Moosehead Lake-Maine Tourism Region

February 8th, 2018 by Janet Wolf

Moosehead Lake Region Maine

Moosehead Lake-Maine Tourism Region. Photo by Peter Frank Edwards

What is the top industry in your state? Do you know? In Maine it is tourism.  The Maine Office of Tourism is very robust and they work hard at promoting and expanding Maine’s top industry. Their Marketing Partnership Program provides marketing funding to the eight Maine designated tourism regions in the form of grants.

The recipients of grants range from the Whoopie Pie Festival (don’t laugh, it is a big whoopie in the state), to the Portland Bach Experience.

Moosehead Lake-Maine Toruism region

Whoopies!

A grant was awarded to Moosehead Lake Region Chamber of Commerce, (a nice 4 figure amount!). The Moosehead Lake Region, located in The Maine Highlands (Bangor-Katahdin-Moosehead Lake) is one of the eight Maine tourism regions. All 8  regions have their own flavor, their own merits and their own attractions to tourists. Moosehead Lake Region is no exception.

 Congratulations to the chamber, we all need a boost at times. Visitors flock to the region in all seasons but there is always room for more. Bring them on.

One of the great things about the Moosehead Lake Region is the diverse choice of adventures available. From hardline to soft. Since it is February lets’ talk about winter. You can snowshoe, ride the snowmobile trails or…attend a Pig Roast & Bonfire and the 14th Annual Moosehead Lake Chocolate Festival or…attempt all four!

But if you like to have someone else do all the planning, let me count the ways. Many of the Inns in the Moosehead Lake Region offer packages that arrange your adventures for you.

Example package offered by The Lodge at Moosehead Lake

NORTH WOODS IMMERSION

Immerse yourself in the North woods of Maine with an experience you will long remember. This intimate Adventure Lodge has just what the outdoor junky is looking for.

This 4 nights & 3 full days package includes:

  • Day 1: Enjoy scenic one-hour seaplane ride to the tip of the Penobscot River; includes canoe ride to Lobster Lake, hiking, fishing, exploring and a delicious fireside lobster or steak dinner cooked shore side by your private Registered Maine guide (full day trip)
  • Day 2: Full-day whitewater rafting including lunch, back by 4:00
  • Day 3: Complete hiking instructions to Gulf Hagas with picnic lunch – be sure to bring a camera and water shoes to cool off in the river
  • DINNER: One night at the lodge, three course meal in the Lakeview dining room on day other than Fly-In canoe trip. (Alcohol not included.) Lodge serves Wednesday, Friday and Sunday evenings.
  • Gourmet breakfast every morning
  • Lodge at Moosehead Lake Tote bag as a memento
Moosehead Lake

Moosehead Lake, Greenville Maine

Maine is also fortunate to have active Maine Guides that offer a variety of tours. Innkeepers in the region partner with the guides to create some wonderful outdoor adventures. Maine Guides are “recognized around the world as the gold standard in outdoor skills and knowledge.” They have been around since 1897! They are a treasured part of Maine tourism. 

In my most recent blog on destination locations I mentioned that destination locations are not only good for tourism but can be a terrific place to live, raise a family, own a business, as well as visit.

Moosehead Lake

Greenville Inn-Moosehead Lake Country Inn

The B&B Team invites you to explore our two properties for sale in Greenville, Moosehead Lake. The Lodge at Moosehead Lake and The Greenville Inn.

The Lodge at Moosehead Lake

In addition The B&B Team recently sold the Chalet Moosehead Lakefront Motel.  New innkeepers with their family will be welcoming guests this coming spring.

Live the robust life in a robust Maine tourism region. The B&B Team is here to help pave your way.

Thanks for Listening,

Janet Wolf

 

Off the Beaten Path Waterside Inns for Sale

October 12th, 2017 by Janet Wolf

Off the Beaten Path Waterside Inns for Sale-Opportunity Knocks

Explore and discover off the beaten path waterside inns for sale locations. Opportunity knocks once again!

  • Places where the ‘night life’ is lying on a blanket in a field, gazing at a carpet of stars and listening to the chirping of crickets or the call of the loons.
  • Where ‘fine dining’ may be chatting with local fishermen at a pub and ordering the fresh catch of the day recommended by your pub mate.
  • Where a ‘shopping spree’ could be wandering into a small village where handmade Amish goods are sold, quaintly displayed on front porches.

It is all about relaxing, slowing your pace and having no stress laden agenda to keep.

Sound good?

There are so many locations in the US that are comparable to what I have described. Where travelers can explore and discover the night life, fine dining and shopping sprees, off the beaten path style.

Thought…you may even want to live and own a business in one of these places.

Here are a few off the beaten path waterside inns for sale you may want to explore and discover for yourselves.

off the beaten path waterside inns for sale

Chesapeake City Inn

Chesapeake City, Maryland-Hidden Treasure of the Chesapeake

Relax along the C&D Canal (Chesapeake and Delaware). Chesapeake City is a small town located in a tranquil unspoiled section of Maryland that sprang into existence in the 19th Century when the canal was created. The many restored 19th-century buildings and houses spot the town streets. Many have been converted into B&Bs. This Chesapeake City Inn  for sale is on the canal overlooking the placid waters with the maritime traffic slowly passing by. Explore and discover the laid-back lifestyle of a maritime community.

Cannon Beach Oregon

Cannon Beach, Oregon-Small Refined Seaside Village

Located in the Northwest corner of Oregon. In 1846 a cannon washed up on the shore from a shipwreck, thus the name. The shoreline is dramatic with the iconic Haystack Rock a focal point. On top is a protected wildlife refuge. And that’s as wild as it gets! Explore and discover Cannon Beach pastimes. Beachcombing (never quite understood what beachcombing is?) but you can do it here!  Plenty of tide-pools and whales to watch too. Two nearby state parks, Ecola and Oswalt, a National Pacific Coast Byway and the dramatic Nehalem Alps, lots of exploring and discovering!  Near the town of Cannon Beach sits Arch Cape Inn for sale. Built in 1994 to resemble a European chateau, the elegant and unique Oregon Coast Inn is as dramatic as the Pacific coastline it inhabits.

New York Adirondack Inn

Lakeside Adirondack New York Escape

The lure of the lake is why you are here! Located just off NY Route 28 in the middle of the Adirondacks where the wilderness is less crowded and the livin’ is easy. This NY Adirondack inn for sale is a destination resort where you can hide your car keys and experience a complete relaxed getaway without leaving the property. The private access to the pristine lake from the inn is a real plus. Complimentary rentals of kayaks and canoes to explore and discover the lake. Back to the inn for dining, swim in the pool, a sauna, and a nap? And in winter, after nearby downhill skiing or snowshoeing, the inn is a warm welcoming respite.

Prominent Moosehead Lake Country inn

Moosehead Lake, Maine-Wilderness Travel Destination

The Northwoods of Maine is untamed and truly one of the most spectacular places in the world. Nestled beneath the green forests and blue mountains is Moosehead Lake. The largest lake in the eastern United States that stretches 40 miles long and 20 wide island-dotted miles. The small town of Greenville sits on the lower end of the lake, noted as the ‘historic gateway to the north country’. The Lodge at Moosehead Lake and a prominent Moosehead Lake Area Classic Country Inn are two inns for sale in Greenville, Moosehead Lake area. Guests staying at these properties can explore and discover the lake from a floatplane, a guided tour by Maine Guides or a cruise on the historic steamship Katadin.

The Lodge at Moosehead Lake

If a quieter off the beaten path lifestyle is what you dream about, these few featured properties may become your reality. The B&B Team can help. Plus there are other off the beaten path inns not mentioned here. (A bit of a teaser!)

Thanks for Listening,

Janet Wolf

The Path of Connectivity in Marketing Your Inn

September 22nd, 2015 by Janet Wolf

The Path of Connectivity and it is crowded!

                   The Path of Connectivity and it is crowded!

As innkeepers, your job, and the job of the marketing firm or marketing association you have hired or joined, is to connect people with your Inn, your brand message. The path of connectivity in marketing your inn has evolved since the emergence of the internet so many years ago. It is hard to even remember marketing without it!

According to Lisa Gevelber in an article entitled, “The Shift to Constant Connectivity,” “What distinguishes great marketers is their unwavering focus on those people – on their needs, behaviors, intentions, wants – and an ability to avoid the shiny temptations of marketing solely to things – like devices, channels, technologies.” What does marketing to things mean? I believe it means using technologies to push a product, “buy this because it is cool.” Basically the difference between marketing and branding.

“A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say ‘buy me.’ Instead, it says ‘This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.’ James Heaton,‘”The Difference Between Marketing and Branding.”

Let’s look at an example of how marketing “solely to things” can create disconnects.

People can be easily lured by the flashy veneer of a property on the web, but when a guest’s feet hit the floor of the reception area, this is where the guest experience starts or…

Here is an example. Recently some friends of ours checked into a new property basically to see if all the recent publicity stood up to the reality. Here is what they experienced.

  • They asked for restaurant recommendations and were told that there were not many “good” restaurants in the area. The staff at the reception desk went on to  recommend the restaurant at the Inn. They told her they had dined at their restaurant last night and wanted to try something else. Blank face and no recommendations were offered. Are you kidding me! Disconnect.
  • Their guest room looked great on the web (flashy) but the rate and the room size and features created a definite disconnect. Nothing wrong with a small entry level room but it must match the rate and this room did not deliver value. Disconnect.

Remember what was said earlier, good marketers focus on reaching the people, their needs, behaviors, intentions and wants. This Inn was good at the “look at me, buy me, I am cool,” but beyond that the lure was broken.

Here is an example of innkeepers and their marketing team that “get it.”

Linda and Dennis Bortis, innkeepers of The Lodge at Moosehead Lake wanted their brand message delivered. Here is what they had to say after their new website and photography was launched back in 2010.

Just one of many experiences at The Lodge at Moosehead Lake

One of many experiences at The Lodge at Moosehead Lake

“We are the only lodging in inland Maine that provides an authentic North Woods experience in the lap of luxury.  It’s this story that became the communication message we want the lodge to be known for. In the world of small hospitality properties, as for most small businesses, the Internet is the Great Equalizer.”

The Lodge at Moosehead Lake

The Lodge at Moosehead Lake

Now, this was in 2010 and their message is still strong on their website. But the constant connectivity and the multi-screen reality that has evolved since 2010 is also apparent in their marketing. The increased ability to reach their audience through new technologies is understood by the innkeepers and their ongoing relationship with their internet marketing group, White Stone Marketing and Jumping Rocks Photography.

Does The Lodge at Moosehead Lake have great rooms with custom log beds, views of Moosehead Lake, luxury bathrooms, a fire pit by the lake, great food (lobsters!) and signature cocktails? You bet and much more. But these are the things that support their brand, that complete the package. People come the Inn to experience the overwhelming beauty and adventure of the Moosehead Lake Region. Linda and Dennis provide this because they know what their guests want and need while visiting them. No disconnect here!

In conclusion, we know that advancements in technology are constantly growing and changing at a rapid pace, that 99% of your guests are constantly connected and are your guests today and tomorrow.  They have followed that path of connectivity, have you? The new technologies are available as a benefit to enhance your marketing. It will never replace you and the experiences you provide for your guests. That is the connection that is sustainable.

I’ll end with another great quote. “The brand is what remains after marketing has swept through the room.” Love that! Thank you James Heaton.

Thanks for Listening,

Janet Wolf

Moosehead Lake Region -“America’s Crown Jewel”

April 15th, 2015 by Janet Wolf

 

Moosehead lake Region maine

“America’s Crown Jewel” view from The Lodge at Moosehead Lake’s property

Looks like there is a new dawn on the horizon for Greenville and the Moosehead Lake Region of Maine. Last October the Moosehead Lake Regional Economic Development Corp (MLREDC) hired a destination branding expert, Roger Brooks, to develop a branding strategy for the region. The results have just come out. Friends of The B&B Team and client innkeepers at The Lodge at Moosehead Lake communicated to us their enthusiasm for this initiative. I immediately started my research starting with a video of Roger Brooks’ presentation to the committee and area residents and business people. He is a dynamic communicator and spot on with his observations and recommendations. They made a good choice when they hired him, in my opinion.

 

Moosehead Lake Region Maine

Mt. Kineo’s cliffs rise from Moosehead Lake’s surface. Photo by Peter Frank Edwards

How many people in the US and the world know how fantastic the lake, the islands, woods and mountains of the area are?  After just a few days visiting the area, Roger and his crew were so impressed with the overwhelming beauty of the area he said: “This is one of the most spectacular places in the world”. Thus the new tagline “America’s Crown Jewel”. Now the challenge is to jump start the economy of the area and get the message out.

The Innkeepers of The Lodge at Moosehead Lake, Linda and Dennis, do a fantastic job of marketing their inn. They are well known for their personalized packages that give their guests soft adventure excursions exclusively arranged by the Inn and led by Master Maine Guides. The Lodge pioneered the Moose Safari trip as a unique experience for its guests almost 20 years ago. The packages are an exciting part of the Inn’s business with over 20 four-season excursions to select from. Choices include a full day Fly-In Canoe trip, White Water Rafting on the Kennebec River, Hiking, Bird Watching, Dog-Sledding, and a lake cruise on the historic 100 year old Katahdin Steamboat! They are truly a destination inn in a destination location.

 

Moosehead Lake Region Maine

Photo / Courtesy of Moosehead Lake Region Branding Initiative Committee
A slide from consultant Roger Brooks’ Friday presentation on the Moosehead Lake Region

The strength of a destination location must come from more than tourism. Roger states; “The plan isn’t just about attracting tourists. It’s about bringing young families here, building businesses and lives, and sustaining the community long into the future.” We are going to put Moosehead Lake on the map as a terrific place to live, raise a family, own a business, and visit.”

 

Moosehead lake Region

New Post & Beam owner’s home-The Lodge at Moosehead Lake

The Lodge at Moosehead Lake has recently added their own ‘jewel’ to their property. One of the most spectacular post and beam innkeeper’s homes in the world? I’ll go with that tagline! Photos by Christian Giannelli Photography confirm this. You can view the rest of the lodge’s beauty here.

Moosehead Lake Region Inn

The Lodge at Moosehead Lake, Greenville, Maine

New owners of The Lodge at Moosehead Lake will have the opportunity to live and work in one of the most spectacular places in the world, own a thriving Inn business and set up roots in a jewel of a home. In addition, the opportunity be a part of the future investment in the region. Very exciting!

Thanks for Listening,

Janet Wolf

 

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