Younger audiences are consumed with ‘cool hunting’ and Lewiston/Auburn Maine is cool. What is ‘cool hunting’? According to Wikipedia it is a term coined in the 1990s referring to a new breed of marketing professionals, called ‘cool hunters’. It is their job to make observations and predictions in changes of new and exciting cultural trends. So why is Lewiston/Auburn cool? They are Twin Cities that have reinvented themselves into a cultural force worth visiting and experiencing. They have everything young people are looking for, urban life, arts and culture, a riverfront, plenty of good restaurants and talented people as well as Bates College, a world class liberal arts school. One needs to go no further than their website L-A: It’s Happening Here! to understand its coolness.
The Economic Growth Committee has also created initiatives for young, creative entrepreneurs and is committed to helping them succeed. These initiatives recently brought in the Baxter Brewing Company started by a young man of 25, Luke Livingston. He has created the first craft brewery in New England to can its entire line of beers. From what I hear they are doing a great business with a growing distribution of their line throughout New England.
Up Up and Away in L-A
Baxter Brewing Co. Logo
Encouraging new creative businesses will ultimately encourage new young visitors to the area as well as those that are young at heart! Visitors from all generations hunt for places to stay with an experience that they can tell their friends about, in other words bragging rights. Ware Street Inn is the bed and breakfast in town that can promise the unique experience ‘cool hunters’ are looking for. This unique inn also offers an opportunity for new owner innkeepers to embrace and become a part of the lifestyle of this rising community. The B&B Team is proud to represent the Ware Street Inn for Sale. We believe the inn and the L-A community offers an exceptional opportunity and way of life that aspiring entrepreneurs of any age can embrace and make their own. Just take advantage of the links provided and you will discover for yourself. Its cool man.
Ware Street Inn Staircase. Look for the cool guy half way up!