Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘White Stone Marketing’


Mobile Bookings are Growing Fast-Are you getting your share?

June 22nd, 2017 by Janet Wolf

“…according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.” Now not all of those billions are room rentals. This includes airlines, cruises, all travel related bookings, including AirBnB. More stats for those who love […]

Investing In Your Inn

June 30th, 2016 by Janet Wolf

Investing in your Inn is an ongoing process, one process that never should slow down or even worse, stop. The result of inactivity and lethargy will produce a whole bucket load of issues that will affect your property’s worth on the marketplace. Dire consequences? You bet! This was the topic of the most recent webinar […]

The Path of Connectivity in Marketing Your Inn

September 22nd, 2015 by Janet Wolf

As innkeepers, your job, and the job of the marketing firm or marketing association you have hired or joined, is to connect people with your Inn, your brand message. The path of connectivity in marketing your inn has evolved since the emergence of the internet so many years ago. It is hard to even remember marketing without […]

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