Alright, so we write a lot about blogging and social media and the importance of it in your marketing, etc., etc., and sometimes you just want to tell us to SHUT UP already. We get it. But we don't give up that easily! A couple of weeks ago in my article, "Do Innkeeper Blogs Work?" I […]
An Online Community Read More »
Every year The B&B Team travels to various innkeeping conferences, sometimes to exhibit in the trade show, but always as speakers. In the past month we attended the Mid-Atlantic Innkeepers Conference and Trade Show in Hot Springs, Virginia and just this week were at the 17th annual conference of CABBI, the California Association of Bed
Do Innkeeper Blogs Work? Read More »
In the latest issue of Marketing Review from the Hospitality Sales and Marketing Association International (HSMAI) there's a great article by Marvin J. Cetron about the "Top 10 Travel Innovations of the Next 10 Years." Arthur Frommer's Budget Travel asked readers to pick their favorite travel innovations of the past decade while also peering into
Top Travel Innovations of the Past Decade Read More »
In my last article I wrote about some of the top ten technology trends that Dave Berkus feels are shaping the future. Specifically I addressed the growing scope of the Internet, the "Paradise of Choice," and how the Internet has democratized search. There are some other great trends he points to. Berkus writes that "Increasing computer power
Dave Berkus’s Ten Trends in Technology, 2 Read More »
In case you haven't been paying attention the past few months if you are a member of the Professional Association of Innkeepers International (PAII), there is a lot of very good information coming your way on a weekly basis through PAII's email newsletter. Being a bit of a trend junkie, I really liked one recent
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Without a doubt, one of today's biggest lightening rod topics for innkeepers is Trip Advisor and the broader topic of social media. "I don't like this new way of reviews! How can this be good for me? People are 'gaming' the system. I can't control what goes on! Who cares what other people say?" Sound Familiar?
The site you love to hate…or hate to love? Read More »
Every bed & breakfast inn that is even remotely serious about attracting guests has a website, right? Well, most do. Are all inn sites created equally? Thankfully, no. Can most websites be improved? Thankfully, yes! What is one of the key elements missing from most bed & breakfast inn websites, even some of those that
Inn Photography, A Tool for Success Read More »
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