What does Apple Computer have in common with your challenges as an innkeeper? Not much, you say? Well, you'd be surprised, and probably pleased with the reasons and the lessons. As Pete Blackshaw writes in his Advertising Age article, "How Apple Is Blurring the Line Between Marketing and Service," Apple is an iconic company with […]
Service and Marketing, Not Just for Innkeepers Read More »
Without a doubt, one of today's biggest lightening rod topics for innkeepers is Trip Advisor and the broader topic of social media. "I don't like this new way of reviews! How can this be good for me? People are 'gaming' the system. I can't control what goes on! Who cares what other people say?" Sound Familiar?
The site you love to hate…or hate to love? Read More »
In The B&B Team’s seminars for aspiring innkeepers we devote a section to niche marketing. One of those niches is pet travel. Everyone knows that pets are a big deal in America and that a large number of people like to travel with their furry companions. Years ago my parents had a very difficult time
Pet Travel Niche Remains Strong Read More »
I just read a GREAT article by Gregg Swann of Bloodhound Realty entitled "Why Do We Link In a Web 2.0 World?" While the blog post is geared toward real estate professionals, the observations and wisdom are worthy of anyone in commerce to consider, especially innkeepers. It’s all about transparency. At the PAII conference we
Transparency of Inn Reviews, Help or Hindrance? Read More »
“The twin effect of the economic downturn and the increase cost in gas prices just has people more economically-minded than we have seen since 2001, “ says Rod Caborn, executive vice president, at Ypartnership, a leading consumer research firm. Another piece of great news…except that this quote is coming from HotelMarketing.com and is directed at
A Summer 2008 Viewpoint Read More »
Alright, so the news about leisure travel for 2008 isn’t great. In fact, it’s a bit alarming. But all is not lost! According to the 2008 National Travel Monitor, as reported in Ypartnership’s recent article "Would If I Could," there are several reasons why 16% of leisure travelers plan to take fewer trips this year.
The Challenge of Declining Leisure Travel Read More »
Every year on April 16 many of breathe a sign of relief that our tax returns are finally filed and (gulp) we’ve stroked a check to Uncle Sam for what has hopefully been a profitable year. Procrastinators file extensions but still have to pay up. Many innkeepers, especially those with smaller properties, are often pleased
Innkeepers and Taxes. Are Yours Done Yet? Read More »
For the fourth year Inngenium, LLC, Lodging Management Consultants has completed a fascinating study of the marketplace of inns and bed & breakfasts for sale nationally. The only study of its kind, it looks at the availability of properties for sale that are actually current or former inns (excluding those marketed as "potential" B&Bs). The
2008 Inns and Bed & Breakfasts For Sale Study Read More »
Are we entering a recession? Are we in one? Are we going to avoid one?…I don’t know but seemingly neither do the talking heads and economic pundits. Nevertheless, the topic of Recession Proof Vacations hit the news this morning. Not sure how many innkeepers had the time to watch the Today Show this morning, but
Recession Proof Vacations Read More »
An interesting article from HOTELMARKETING.com talks about a decline in consumer satisfaction with the online travel industry. This comes at the same time that overall consumer satisfaction with online commerce is rising. Is this a problem for our innkeepers? To the extent that the report from the University of Michigan and ForeSee Results focuses on
Online Travel Satisfaction Declines Read More »
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