Amazing (and troubling) times we're in! My wife Janet and I've just returned from an extended road trip to visit clients and spent hour after hour in the car listening to the talking heads on Bloomberg Radio explaining the whats and whys of the past few weeks and the financial woes that now have circumnavigated the globe! […]
…the past few weeks………wow! Read More »
As the debate rages on about social media and its impact (or not) on the hospitality industry, innkeepers wonder just what they have to do to stay competitive, especially in a tough economic environment. The topic often arises when The B&B Team addresses groups at the PAII Conference or the Mid-Atlantic Innkeeper's Conference or in
Bill Marriott’s Blog Read More »
In my last article I wrote about some of the top ten technology trends that Dave Berkus feels are shaping the future. Specifically I addressed the growing scope of the Internet, the "Paradise of Choice," and how the Internet has democratized search. There are some other great trends he points to. Berkus writes that "Increasing computer power
Dave Berkus’s Ten Trends in Technology, 2 Read More »
In case you haven't been paying attention the past few months if you are a member of the Professional Association of Innkeepers International (PAII), there is a lot of very good information coming your way on a weekly basis through PAII's email newsletter. Being a bit of a trend junkie, I really liked one recent
Dave Berkus’s Ten Trends in Technology Read More »
In a couple of separate articles and reports that came out in late July, there are some important facts and trends for innkeepers to note. In an article entitled The Purpose-Driven Vacation published on Hotelmarketing.com discusses a study of travelers by American Express Travel that looked at travel motivators. There’s been a lot of talk
Vacation Motivation and Lodging Stats Read More »
What does Apple Computer have in common with your challenges as an innkeeper? Not much, you say? Well, you'd be surprised, and probably pleased with the reasons and the lessons. As Pete Blackshaw writes in his Advertising Age article, "How Apple Is Blurring the Line Between Marketing and Service," Apple is an iconic company with
Service and Marketing, Not Just for Innkeepers Read More »
In The B&B Team’s seminars for aspiring innkeepers we devote a section to niche marketing. One of those niches is pet travel. Everyone knows that pets are a big deal in America and that a large number of people like to travel with their furry companions. Years ago my parents had a very difficult time
Pet Travel Niche Remains Strong Read More »
I just read a GREAT article by Gregg Swann of Bloodhound Realty entitled "Why Do We Link In a Web 2.0 World?" While the blog post is geared toward real estate professionals, the observations and wisdom are worthy of anyone in commerce to consider, especially innkeepers. It’s all about transparency. At the PAII conference we
Transparency of Inn Reviews, Help or Hindrance? Read More »
For the fourth year Inngenium, LLC, Lodging Management Consultants has completed a fascinating study of the marketplace of inns and bed & breakfasts for sale nationally. The only study of its kind, it looks at the availability of properties for sale that are actually current or former inns (excluding those marketed as "potential" B&Bs). The
2008 Inns and Bed & Breakfasts For Sale Study Read More »
Every bed & breakfast inn that is even remotely serious about attracting guests has a website, right? Well, most do. Are all inn sites created equally? Thankfully, no. Can most websites be improved? Thankfully, yes! What is one of the key elements missing from most bed & breakfast inn websites, even some of those that
Inn Photography, A Tool for Success Read More »
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