Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Posts Tagged ‘The B&B Team’

Online Marketing Made Simple

February 22nd, 2018 by Janet Wolf

Online Marketing made simple

The Lodge at Moosehead Lake’s New Head of Guest Relations and Marketing!

Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right?

In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked’, the author attempts simplicity. I will further attempt to simplify his 4 tips.

Understand that Social Media Constantly Changes

  • Instagram is taking the lead with “more than 500 million active daily users”.
  • Facebook has fallen behind for the first time recently.
  • “Facebook created quite the buzz when they began limiting organic exposure in an effort to drive more businesses to run paid ads. Instagram is currently making headlines for doing the same thing now.”
  • But Facebook is still an important social media tool for you. It is still a good place to share basic information and direct visitors to your website. Don’t give up on it, even though those ads may drive you crazy.
  • Instagram-Show what you offer

whitefenceswatermill#breakfast on the go! #international #travels can’t stay for breakfast but we have them covered! #coffee and #croissant #bedandbreakfast

Don’t Get Hung Up on Outdated SEO Techniques

The one and most important tip here is, SEO is not a good DIY project!

  • Old outdated techniques and strategies are just that, old and outdated. “What worked several years ago just simply isn’t effective these days, and in many instances can get your website penalized.”
  • “Want to master 2018 SEO? Learn from people who are practitioners, not just talkers.”
  • We have many excellent ‘practitioners’ in our industry. Work with them and you will get the best results.
  • Refer to The B&B Team’s Industry Referrals page for a list of internet marketing companies that are leaders in our industry.

Share Your Story and Leverage It to Connect with Your Target Audience

This is my favorite tip. Something innkeepers should make sure they do, not only on social media but face to face with guests, community and staff.

  • “Your personal brand can be one of your most valuable marketing channels, but it requires putting yourself out there and sharing your story. Most consumers will connect with a person over a brand much easier.”
  • “The average consumer is going to welcome inspirational and educational lessons coming from a business owner, while blocking out messages that come from a company and reek of an advertisement.”

Create Content That Delivers Value

Content Marketing, the buzz phrase that has been out there for a long time. On all Social Media platforms.

  • “Focus on creating content your audience loves so much that they are encouraged to share it on social media. The referral traffic and social shares will positively impact your SEO naturally.”
  • This includes the image driven platforms, Instagram and Pinterest.
  • Check out this blog; ‘The Nine Ingredients That Make Great Content’.

I am going to end with sharing what I believe to be a very clever and compelling email newsletter from The Lodge at Moosehead Lake, it illustrates great personalized content that connects, tells a story and promotes. Opening with an image of a cute dog, always a great way to engage! Go Phoebe.

Thanks for Listening,

Janet Wolf

Moosehead Lake-Maine Tourism Region

February 8th, 2018 by Janet Wolf

Moosehead Lake Region Maine

Moosehead Lake-Maine Tourism Region. Photo by Peter Frank Edwards

What is the top industry in your state? Do you know? In Maine it is tourism.  The Maine Office of Tourism is very robust and they work hard at promoting and expanding Maine’s top industry. Their Marketing Partnership Program provides marketing funding to the eight Maine designated tourism regions in the form of grants.

The recipients of grants range from the Whoopie Pie Festival (don’t laugh, it is a big whoopie in the state), to the Portland Bach Experience.

Moosehead Lake-Maine Toruism region


A grant was awarded to Moosehead Lake Region Chamber of Commerce, (a nice 4 figure amount!). The Moosehead Lake Region, located in The Maine Highlands (Bangor-Katahdin-Moosehead Lake) is one of the eight Maine tourism regions. All 8  regions have their own flavor, their own merits and their own attractions to tourists. Moosehead Lake Region is no exception.

 Congratulations to the chamber, we all need a boost at times. Visitors flock to the region in all seasons but there is always room for more. Bring them on.

One of the great things about the Moosehead Lake Region is the diverse choice of adventures available. From hardline to soft. Since it is February lets’ talk about winter. You can snowshoe, ride the snowmobile trails or…attend a Pig Roast & Bonfire and the 14th Annual Moosehead Lake Chocolate Festival or…attempt all four!

But if you like to have someone else do all the planning, let me count the ways. Many of the Inns in the Moosehead Lake Region offer packages that arrange your adventures for you.

Example package offered by The Lodge at Moosehead Lake


Immerse yourself in the North woods of Maine with an experience you will long remember. This intimate Adventure Lodge has just what the outdoor junky is looking for.

This 4 nights & 3 full days package includes:

  • Day 1: Enjoy scenic one-hour seaplane ride to the tip of the Penobscot River; includes canoe ride to Lobster Lake, hiking, fishing, exploring and a delicious fireside lobster or steak dinner cooked shore side by your private Registered Maine guide (full day trip)
  • Day 2: Full-day whitewater rafting including lunch, back by 4:00
  • Day 3: Complete hiking instructions to Gulf Hagas with picnic lunch – be sure to bring a camera and water shoes to cool off in the river
  • DINNER: One night at the lodge, three course meal in the Lakeview dining room on day other than Fly-In canoe trip. (Alcohol not included.) Lodge serves Wednesday, Friday and Sunday evenings.
  • Gourmet breakfast every morning
  • Lodge at Moosehead Lake Tote bag as a memento
Moosehead Lake

Moosehead Lake, Greenville Maine

Maine is also fortunate to have active Maine Guides that offer a variety of tours. Innkeepers in the region partner with the guides to create some wonderful outdoor adventures. Maine Guides are “recognized around the world as the gold standard in outdoor skills and knowledge.” They have been around since 1897! They are a treasured part of Maine tourism. 

In my most recent blog on destination locations I mentioned that destination locations are not only good for tourism but can be a terrific place to live, raise a family, own a business, as well as visit.

Moosehead Lake

Greenville Inn-Moosehead Lake Country Inn

The B&B Team invites you to explore our two properties for sale in Greenville, Moosehead Lake. The Lodge at Moosehead Lake and The Greenville Inn.

The Lodge at Moosehead Lake

In addition The B&B Team recently sold the Chalet Moosehead Lakefront Motel.  New innkeepers with their family will be welcoming guests this coming spring.

Live the robust life in a robust Maine tourism region. The B&B Team is here to help pave your way.

Thanks for Listening,

Janet Wolf


Charlottesville Virginia-Destination Location with a Capital C

February 2nd, 2018 by Janet Wolf

Destination location

Charlottesville Virginia-Destination Location

Charlottesville Virginia is a true destination location. What is a destination location? Here is how we describe it in our world of hospitality.

A tourism area where people want to come and is easily accessible.

An area with a well-established ‘name’ or identity.

The B&B Team represents a first-class collection of properties for sale in some prime destination locations.

Let’s talk about Charlottesville. I’ll throw out a few phrases that spell well-established identity with a capital C for Charlottesville and the surrounding Virginia countryside.

Charlottesville Virginia-Destination Location

Monticello-Charlottesville Virginia

Monticello – Historic Home of Thomas Jefferson

University of Virginia

Shenandoah National Park

Blue Ridge Mountains

Historically, Monticello is up there as at the top as a historic destination location. Even if folks are not history buffs, learning about Thomas Jefferson on his home turf is a lesson worth learning all over again. His Virginia home tells the story of the man, his ideals and the way of life once lived in Virginia in the formative years of our Nation’s birth.

Charlottesville virginia-Destination Location

Charlottesville Virginia-University of Virginia

The University of Virginia is an architectural masterpiece. Designed by Thomas Jefferson. Regarded as one of the most beautiful and prestigious universities in the world. Along with Monticello it is a World Heritage Site, people travel all over the world to visit these sites.

Charlotteville virginia

Skyline Drive-Shenandoah Valley

Charlottesville Virginia, easily accessible? You bet. The vistas, byways and highways of the Shenandoah Valley and Blue Ridge Mountains are travelled and marveled at by thousands annually. On route to Charlottesville by automobile? Example… from Washington DC the Skyline Drive route takes you through Shenandoah National Park along the tips of the Blue Ridge Mountains. Did you know that this type of road trip is referred to as ‘skidriving’?  New one on me! Charlottesville, by the way is numbered among the one-of-a-kind mountain towns along this route. More of a small city I think, but with the charm of a hometown. Possibly your new hometown?

When I mentioned the definitions of a destination location there is one point I left out. Easily accessible, well-established identity plus…a great place to live and own a business.

The Foxfield Inn-Charlottesville Virginia

The Foxfield Inn is a Charlottesville Virginia bed & breakfast located in the area’s hunt country. Thanks to its Charlottesville Virginia destination location, the business is solid and profitable with room to grow. Annualized occupancy is above 50% with an enviable ADR around $250.00. With five guest rooms and private owner’s quarters and a wonderful kitchen. It is a charmer.

By the way, Charlottesville weather is, as one native describes, ‘mostly wonderful’. Summer highs average in the mid-eighties and winter average in the low to mid-forties. Can it get hotter and colder? Hey it’s weather, you can answer that.

Oh, and if your guests don’t like ‘skidriving’, Charlottesville has a top-notch airport and thruways for fast tracking.

We welcome you to give us a call. For details about The Foxfield Inn, please contact the exclusive listing broker, Peter Scherman, 434-286-4600 of The B&B Team, Inc.

Thanks for Listening,

Janet Wolf


The Connection of Passion and Knowledge

January 11th, 2018 by Janet Wolf

the connection of passion and knowledge

AIHP Summit 2018…the connection of passion and knowledge. Norfolk VA, Feb. 26-Mar. 1

The connection of passion and knowledge in the innkeeping world has evolved. In times past when we first started our seminars for aspiring innkeepers, our attendees had slightly different answers to our pre-attendance questionnaire. Many espoused their love of entertaining and cooking. Yes, that is an important part of innkeeping, the gift of hospitality and the passion for food. But…

The comments we receive from our questionnaires now include topics they would like covered on financing, bookkeeping, operations, websites and marketing plans. All the behind the curtain essentials of operating a successful Inn. Smart.

 If our attendees don’t realize before our workshops, that the joy they receive from feeding family and friends a lavish breakfast on holidays and other celebrations is only a portion of what innkeeping is all about. They will know when they leave our seminars, with eyes wide open.

Operate a successful business and that joy of hospitality will remain joyous and the accolades from your guests, in front of the curtain, will be the icing on the virtual sticky bun.

The tools for operating a successful business are very readily available, all one needs is the desire to learn. The willingness to tackle new skills, without doubt or fear.

When Rick and I were new innkeepers (a few moons ago), one of our neighbor innkeepers asked us if we were going to attend the upcoming Innkeeping conference. We answered that we were ‘thinking about it’. He said; “Don’t think about it, just do it…go.” We did, and immediately after attending, understood the value and essential benefits of ongoing innkeeping education.

Look at the wealth of knowledge that will be available at AIHP’s ‘Knowledge Sharing Summit & Marketplace’ February 26-March 1 in Norfolk Virginia. The byline message for the AIHP summit is; ‘the connection of passion & knowledge.’ Love that! 

Here is just a sampling the workshops that will be offered.

  • Ten Steps to a Successful Digital Marketing Plan
  • Understanding the Power and Influence of Your Property’s Imagery
  • Ten Steps to Making Google Happy and Improving your Revenue
  • Advanced Paid Marketing Strategies – Beyond the Free Stuff!

And for new and aspiring Innkeepers:

  • Running your Business so it Won’t Run You
  • Benchmarks for the New Innkeeper: How do I Measure My First Year in Business?
  • Financial Record Keeping

The list is very extensive and complete. Besides the learning, there is the networking, exploring the marketplace and the recharging of your innkeeping engines. Its’ all there. A lot of fun and food too. All of us from The B&B Team will be there. Stop by our booth.

Connect that passion you have for sharing your love of hospitality with ongoing education. They not only go hand in hand, they must be successfully married to each other.

In conclusion I will re-quote former innkeeper and good friend Lindsey Copeland, “Don’t think about it, just do it…go.”

Thanks for Listening,

Janet Wolf

End of Year Musings from an Innkeeper

December 29th, 2017 by Janet Wolf

end of year musings from an innkeeper

End of Year Musings from an Innkeeper

Each year at this point in time we get a letter from innkeeper/client friends in New Hampshire. It includes innkeeper Scott’s end of year musings. His reflections are both poignant and very funny. I would love to share excerpts from the letter.  Innkeepers will find some familiarity with all of these selections.

“Each December I sit and reflect on what the year has brought, and what lies ahead. Each year I marvel at the enormity of it -all the experiences, all the adventures, all the memories. We may feel comfortable in the conventional measure of a year in units of time, but how do we measure the value of the moments that passed? And how many moments do we experience in a year? Despite the discomfort of immeasurable elasticity, moments are full of meaning. They form our memories, and they stay with us. So, here’s hoping we may share joyous moments!

We continue to enjoy our new lives as innkeepers, now with 3 solid years behind us. It’s never a dull moment, whether we’re chatting with guests or upgrading the facility. We never know what each new day will bring, and we seem to constantly be learning new things. For instance:


Did you ever wonder where the water will go when your Jacuzzi on the third floor starts to leak from one of the jets behind the wall? We now know the answer. It seems that Dr. Seuss had apprenticed as a plumber in the early 1900’s at our Inn. The water travels across multiple rooms and ends up exiting directly over the guest sleeping in Room #4. We know this as the diagnosis required complete removal of two other bathrooms to trace it back to the source. Of course, there was no access panel. Apparently, they had yet to be invented.

Did you ever wonder how many candelabras would be required to set off the fire alarms during a busy summer dinner? We did when our guest shipped us 24 candelabras for their private dinner of 18 guest, each holding 8 candles a piece. Set up was fun for this one!

Have you ever stood at a window looking out at a gorgeous view and asked yourself if it were real or not? We had a similar experience when one of our guest claimed they could not see the lake or mountains from room #2, as we stood there, looking at the lake and the mountains. It’s strange how certain situations induce a complete loss for words.

end of year musings from an innkeeperI see a lake…and a mountain!

Did you ever wonder what was the useful life expectancy of a cast iron waste line that was installed in the early 1800’s? The answer is no more than 3 years after you purchase the Inn. Unfortunately, the corollary question of why they would install it in a wall, behind and industrial refrigerator and ice machine, must go unanswered. The dismantling of bathrooms in rooms 7, 5 and 9 left little time for further pondering.

It seems there are lessons for innkeepers in every discipline form Sociology to Darwinism. But the truth is, it’s inspiring to meet so many great folks from all walks of life, and to see them enjoying the experience we have to offer. Plus, there are tractors, and tools, and projects!”

Scott and Jen

The Inn at Pleasant Lake, NH

“We wish you many magical moments in the coming year that will fill your lives with joy and happiness.”

Thank you Scott, for your musing and these final heart felt sentiments. Ditto and…

Thanks for Listening,

Janet Wolf (and Scott)

The Season for Giving

December 15th, 2017 by Janet Wolf

The Season for Giving-Even Scrooge learned the joy of giving. The Muppet Christmas Carol

Do you remember the gifts you have given more than the gifts you received? Most of us do. However you celebrate the season for giving; with 8 days of Hanukkah, Christ’s birth or a secular celebration, it is all about giving and the joy it brings others.

Here is a fun memory of mine that illustrates my point. The same year my sister and I received a stereo HiFi (it was HI before it was WI), we gave our Dad a bright orange soft cushioned toilet seat. It matched the crazy wallpaper he picked for his bathroom ‘sanctuary’.  It was the hit of Christmas morning! It was a gift that kept on giving, comfort and joy. That crazy toilet seat is a cherished memory.

the season for giving

The gift that kept on giving-comfort & joy

Whether or not you believe that Christmas has become too commercialized, we are a country that is very charitable during the holidays. The last few months of the year make up what is commonly called the Giving Season for the nonprofit community. I love seeing the Toys for Tots box at our gym fill up three, four, five times. I love the Coats for Kids organization. New or gently used coats are donated each December and dry cleaned for free by local cleaners. During Christmas Prelude in the Kennebunks, the Historic Inns of Kennebunkport collects admission fees that go to our local food pantry. The donated food box at our local grocery store overflows.

The season for giving is not all about dollars and material items. The gift of time is also valuable. It can be cooking and serving at church suppers, driving and delivering Meals on Wheels or sharing our knowledge and talents on town councils and chambers of commerce, the list is endless.

Innkeepers are givers, in all seasons. Innkeepers go beyond and above when it comes to the giving of their time and knowledge. In this season for giving, The B&B Team celebrates you. We thank you all for your hard work and dedication. 

The B&B Team wishes you all comfort and joy in the season of giving. 

Peter & Peggy Scherman   Rick & Janet Wolf   Eliot & Tish Dalton   Dana Moos   Linda Hayes   Scott & Marilyn Bushnell


Recap of Top 10 Lodging Trends 2017

December 6th, 2017 by Janet Wolf

Recap of Top 10 Lodging Trends 2017

As the year winds to a close I thought I would compile a recap of top 10 lodging trends 2017. Some of these come from blogs I have written this year and others from a quick Google search of hotel/lodging trend articles.

1. In-room technology. The two items that stood out were: High-definition flat screen TV and high-speed Wi-Fi. It is all about providing the best picture and the fastest band width. Instant gratification plus a shorter attention span are the drivers.

2. Varied dining options. In most of your Inns, it is breakfast. The trends are:

Grab & Go Yogurt Parfait

Yogurt Parfaits – For your early risers

  • Grab & Go for early risers and early departures.
  • Letting your guests know (on your website breakfast page and/or booking process) that their food allergies and/or preferences are gladly accommodated.  Stressing they MUST let them know in advance.
  • Lighter fare options at breakfast. See The B&B Team Pinterest board for some great lighter fare breakfast ideas.

3. Self-check-in options for after hours. Convenience and peace of mind for the many guests that are delayed for a variety of reasons. Or just want to mosey their way to you without a time schedule.

4. Communal areas that bring people together. Hotels have been remodeling their lobbies to become more people friendly. Your common rooms and dining rooms may need a revamping too. Sometimes it can be as simple as rearranging your furniture to create comfortable communal seating areas or creating comfortable reading or laptop working nooks with great lighting.

Example of dining/common room divided into communal areas. Used beyond breakfast! Jumping Rocks Photography

5. Don’t forget the millennials. The ‘millennial appetite’ is not just about food or a more contemporary design. In addition, they are more into a healthy lifestyle, self-growth, and digital technology. They may want to experience the same places (your Inn and location) their parents have but experience them in a different way. They are a bit more adventurous and willing to explore ‘outside the box.’

6. Paying attention to your guests’ experiences outside your Inn as well as inside your Inn. Get to know them before they arrive. In your confirmation email you can ask them targeted questions. Why are you travelling to… (name your town and state)? Are you celebrating a special date? Take your pick of questions but don’t make it an inquisition, you’ll lose them.

7. Bring in the locals. Hospitality has always been focused on the traveler, as it should. But what about the locals? There are business influencers in your community that can benefit you and your Inn. Events like Pop-up dinners, Inn tours, holiday open house, Chamber After Hours, and hosting local charity events.  These events welcome locals into your Inn which brings awareness to your Inn and you!

8. The new definition of luxury. Read my past blog on that subject.

9. Mobile friendly websites. Getting back to technology. Today 51.8% use mobile devices to book. In 2019, the estimate is 86.4%. ‘Nuff said.

10. Video. 4 times as many customers would rather watch a short video relating to a product or service than read about it. Create your own or find out if your town chamber or state tourism organization has a video you can use on your website.

Woods Hole Inn, Woods Hole Massachusetts has a great video.

I know that many of you out there have been paying attention to these recap of top 10 lodging trends 2017, but there are still the innkeepers out there who are lagging. For those laggards, in the long run (your future) it will affect your business negatively. It is December and the future is just around the corner. Time to make your list and check it twice in 2018.

Thanks for Listening,

Janet Wolf

Bed & Breakfast Bathroom Appeal

November 30th, 2017 by Janet Wolf

bathroom appeal

Bed & Breakfast Bathroom Appeal-Photo by Christian Giannelli

We have all heard about how important curb appeal is to properties. There is also the ongoing trend and need to create bathroom appeal. I would like to share some highlights from a recent article titled, Hotels upgrade bathrooms for more demanding guests’.

From the article, here is what the vice president of Marriott global design strategies had to say. “We’re spending more time focusing on bathrooms because so many of our customers have upgraded bathroom experiences in their own homes with fancy amenities, elaborate finishes and integrated technology.”

So true. Over the last number of years The B&B Team have seen innkeepers, (who are their own ‘design strategists’), replace jetted whirlpools with soaking tubs or used the space to install double showers with body sprays and other ‘bells and whistles’!

Lighting is another design feature that is important. Correct lighting for grooming surrounding the vanity/sink area adds to your bathroom appeal. Another informative article, ‘How to Pick the Best Bathroom Vanity Lighting for You’. 

From the article, “Grooming requires just the right amount of well-placed lighting. Too little and you won’t be able to see what you’re doing. Too much lighting, or poor placement can cause glare issues.”

Plus the technology of light fixtures and bulb choices is very sophisticated (confusing!) today.  One suggested rule is side lighting. Avoid lighting above the mirror which can produce shadows if not placed properly. The article from Lightology gives great advise on the height and suggested amount of light.  Worth a read. 

Another suggestion is dimmers. Not just for the vanity but all lighting in the bathroom. Your electrician can suggest the type of dimmers for the fixtures you are installing or already have. As we tell folks in our seminar for aspiring innkeepers, “Nothing takes the edge off of romance like multiple 100 watts of light.” It IS all about the experience, soft lighting and soft music, you got it.  

Here are a few examples:

bathroom appeal

Bathroom Appeal-Eden Vale Inn, Placerville CA. Jumping Rocks Photography

Note the rain shower head, soft side lighting (dimmable) for the vanity and shower light. The colors are also warm and inviting.

Example of a relaxing ‘slipper tub’ that replaced a ‘retired’ and noisy jetted tub.

Bahtroom appeal

Maine Stay Inn, Kennebunkport ME-Cottage Bathroom Makeover

Example of a luxury cottage that had a kitchenette and small bathroom. Voila…same space with double sink vanity with large luxury shower. Notice the pocket door, a real space saver.

I think you get the picture, literally. Notice there are no toilets in these photos? We know there is a toilet somewhere. Now if you have an automated bidet with heated seat, now that may require a photo!

Thanks for Listening,

Janet Wolf








Opportunity Knocks!-Bed & Breakfasts for Sale 5 Rooms or Less

October 5th, 2017 by Janet Wolf

bed & breakfasts for sale 5 rooms or less

Opportunity Knocks! Bed & Breakfasts for sale 5 Rooms or Less. Finger Lakes B&B

Yes…Bed & Breakfasts for sale 5 rooms or less. In addition, financially viable bed and breakfasts!

Lets’ get started.

In the Finger Lakes of New York there is a 5- guest room, including cabins, Bed & Breakfast for sale. It is a beauty, located between Seneca and Keuka Lakes, in the geographic heart of the Finger Lakes region, where tourism flourishes. The inn is listed as financially viable, rare for the number of guest room offerings. There are 2 cabins on the 6 acres and it has real expansion capability for more.

For owner/innkeepers:

The owner’s annex provides 1350 ± square feet of living space including a full kitchen, dining area, large living room, master bedroom, adjoining study and 1 ½ bathrooms. Large living room windows maximize views across the valley. An attached three bay garage provides plenty of storage and workshop space. WOW!

Interested? Arrange a visit to this fine Finger Lakes B&B Gem for sale soon!

bed & breafasts for sale 5 rooms or less

Barcelona Lakeside Bed & Breakfast for Sale

Another ‘Small Inn, Big Success’ inn for sale in the Empire State, on the south shore of Lake Erie in Chautauqua County. Barcelona Lakeside Bed and Breakfast is a 4-guest room inn.

The inn is rated #1 out of 35 area B&Bs on TripAdvisor™. Barcelona Lakeside B&B is close to Chautauqua County’s and is the only area B&B with sweeping views of Lake Erie. Another real beauty! The house is a restored historic farmhouse surrounded by gardens and neighboring vineyards. These are just some of the reasons for the inn’s great success.

New owners can “turn the key” to this fine B&B and build on its solid foundation of profitability.

New River Gorge B&B

Morris Harvey House Bed & Breakfast

Lets’ move along to West Virginia to the historic 5 guest room Morris Harvey House in Fayetteville. Located in the middle of the New River Gorge recreational area. An incredible natural park encompassing over 70,000 acres of land along the New River, rich in cultural and natural history.

This New River Gorge bed and breakfast for sale boasts a solid track record of success with occupancies averaging around 50%, a remarkable achievement for any inn in a small-town setting, which is testament to the strength of the draw that the Gorge is.

For the owner/innkeepers:

A detached adjacent owner’s cottage with 2 bedrooms and full bath, kitchen, and living/dining room, affording space to relax and get away from the business while being immediately convenient.

These three bed & breakfasts for sale 5 rooms or less gives new innkeeper/owners the opportunity to own and operate a viable business in beautiful viable tourist driven areas.

Thanks for Listening and letting The B&B Team share with you these three Bed & Breakfasts for sale 5 rooms or less.

Opportunity knocks 3 times!

Janet Wolf

Rabbit Hole of Social Media

September 14th, 2017 by Janet Wolf

Rabbit Hole of Social Media

“If you don’t know where you are going, any road will take you there”. Lewis Carroll

This is a quote we often use in The B&B Team’s ‘Better Way to Learn Innkeeping’ seminars for aspiring innkeepers.

We suggest our seminar attendees need to focus on where they want to live. It helps them focus on where to start looking for inns for sale. You have to know where you are going.

This line of thinking can also relate to how small business owners/innkeepers should approach managing their social media.

  • Focus on the what, meaning which social media platforms will be most effective for your inn.
  • Focus on the when, how much time you should plan on spending on each platform.
rabbit hole of social media


I found a good blog on social media tips for small businesses. ’21 Social Media Marketing Tips for Small Businesses.’ Interesting that the author used many Lewis Carroll quotes to illustrate the sometimes overwhelming tasks associated with social media. This article is chock full of good information, worth a read and a save for future reference.

“The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down what seemed to be a very deep well.” Chapter 1- Alice in Wonderland

Do you sometimes feel like you are falling down the rabbit hole of social media? To avoid the tunnel it takes a game plan. I will take some key points from the 21 that the author lists. Points I believe relate to our small business niche. Points I hope will help you focus.

Facebook, blogging and email newsletters will most likely be your first platforms to attack. If you are in love with the image driven platforms like Pinterest and Instagram, go for it. They can be very powerful image tools. No platform is a requirement.

1. “Concentrate on your target audience and your goals from social media. In a world of choosing social platforms to concentrate on for small businesses, less is often always more.”

2.  “Take on what you can handle-and nothing more.” i.e. Scheduling, making a posting plan. I know an innkeeper who planned his social media on his weekly calendar. Facebook Monday…Newsletter Wednesday…Bogging Thursday. And most important, be consistent.

3. “What sort of content is your audience looking for?” Start with your location, location, location and all the offerings your area provides. This shows and tells the special experience your guests will be having. Your goal is to educate and entertain. Keep your readers engaged. Suggest NOT to bombard them with your ‘discounted, buy one get one free’ specials. Yawn and delete. ( You can always sneak your offers in AFTER you have engaged them with your great content).

4.  “Use high quality, crisp visuals. Recent research shows images increase social media engagement. Twitter updates with images in them receive 150% more retweets than those without and Facebook posts with images in them receive 2.3 times more engagement than those without.”  Show them the money shots.

5.  “Be patient! A lot of small business owners don’t know about all of a platform’s capabilities, or get frustrated when they don’t see a high engagement rate or grand following right away.” Frustration can lead to inertia. Don’t let that happen. Keep posting regularly, focus on the what and the when. And by all means…

“Remember what the Dormouse said…feed your head.” (with knowledge that is!). White Rabbit lyrics. Jefferson Airplane. Couldn’t resist that quote, it just popped in my head!

rabbit hole of social media

The rabbit hole of social media is not something you want to fall into. Hope this helps you focus as well as inspire you to find your old childhood copy of Lewis Carroll’s Alice in Wonderland. Fun reading in between posting.

Thanks for Listening,

Janet Wolf

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