Is your goal in 2018-19 to get more direct bookings? Your response should be a resounding YES. From a PhocusWire (powered by PhocusWright) article entitled; ‘Online travel agency fightback: Tactics to lure direct bookings’. By Max Starkov. Geared towards the hotel industry but there is some good advise that is universal for all lodging properties. […]
Get More Direct Bookings Read More »
One of the first sessions I attended at last week’s AIHP Knowledge Sharing Summit and Marketplace was presented by David Mayfield from ResNexus. Effective time Management. Some do it well, others not so much. But everyone can learn new techniques. In business and daily private life, time is precious, and worth the time to explore
Time Management Tips for Busy Innkeepers Read More »
What is an Algorithm? Nothing to do with Al Gore and whether he has rhythm or not. But all to do with the internet (didn’t Al invent that?) Definition from Whatis.com: “An algorithm (pronounced AL-go-rith-um) is a procedure or formula for solving a problem, based on conducting a sequence of specified actions. A computer program can be
What is an Algorithm? Read More »
I received a short message from Mary and Alan Duxbury at The Carlisle Housein Carlisle, PA., and Alan offers TEN time and effort-saving tips for innkeepers. Mary makes the best quiche in the world and I opted for a picture of the quiche instead of Alan (sorry, Alan!) Many of Alan’s tips involve technology and how its use can be
Technology for Inns … Tips for Making the Innkeeping Lifestyle a Bit Easier Read More »
On a flight to visit an inn this past week, I was reading an article in the USA Today (June 1) containing some interesting information about the big guys…the hotels…with information that also applies to the B and B industry. In his article “Hotels try to woo leisure travelers” Roger Yu relates some concepts of the
Do You Know What the B&B Industry’s Competition is Doing? Read More »
Check out the statistics: – 32% of all Internet activity is made up of Video – Consumers prefer video 6 to 1 over text – Facebook video viewers are up 2000% in the last year – It was discovered by Forrester Research that videos increase Search Engine Optimization on Google’s (and other search engine’s) algorithms by
We are a Visual Society…and Your B&B Can Exploit it! Read More »
I subscribe to piles of blogs and newsletters about marketing and advertising, social media, hospitality, demographics, and trends that affect all of the above. Some of these are pretty esoteric, and some are very down-to-earth practical. One of our jobs at The B&B Team® is to weave the mass of information together and make at
We’re Stuck with Social Media: Capitalize On It! Read More »
It’s spring, the time of rebirth and renewal. We’re coming out of a deep recession, and every Innkeeper would like to make more money in 2010 than in 2009. How do you do that? Do the right thing. Be smart and courageous. And be clever in our brave new world. Read on to see what
Three Ways to Make More Money in 2010 Read More »
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