As an innkeeper and homemaker I have always been baffled by the mattress industry. Did you ever have a mattress salesperson give you a straight answer? The more you shopped, the more confused you got. Recently Rick and I ventured out to buy a new mattress. Just by chance we stopped in at America’s Mattress […]
Mystery of Mattresses Uncovered Read More »
After Peter’s recent posting about the simple joys of sitting on the porch and the numerous comments it elicited, I thought I would share a brief ‘reading’ with you…one I wished I had written, but will be pleased to share with you instead. A couple of weeks ago, Jan and I went to the wedding
On a flight to visit an inn this past week, I was reading an article in the USA Today (June 1) containing some interesting information about the big guys…the hotels…with information that also applies to the B and B industry. In his article “Hotels try to woo leisure travelers” Roger Yu relates some concepts of the
Do You Know What the B&B Industry’s Competition is Doing? Read More »
Every morning, spring, summer, fall, and winter, I sit on my front porch in my wicker rocker to drink my coffee. And every morning I take at least two photographs with the same settings of the same views. It’s kind of like an innkeeper recording the guests that pass through your doors. Now, you ask, what
The Joy of Porches and Guests Read More »
Check out the statistics: – 32% of all Internet activity is made up of Video – Consumers prefer video 6 to 1 over text – Facebook video viewers are up 2000% in the last year – It was discovered by Forrester Research that videos increase Search Engine Optimization on Google’s (and other search engine’s) algorithms by
We are a Visual Society…and Your B&B Can Exploit it! Read More »
I subscribe to piles of blogs and newsletters about marketing and advertising, social media, hospitality, demographics, and trends that affect all of the above. Some of these are pretty esoteric, and some are very down-to-earth practical. One of our jobs at The B&B Team® is to weave the mass of information together and make at
We’re Stuck with Social Media: Capitalize On It! Read More »
I recently read a great article written for Eco Salon, an on-line lifestyle blog featuring eco-friendly advice, entitled Trend on the Wane: Hotel Toiletries. The author, Kim Darby states that: "Luxury in the past has implied waste, but increasingly, luxury is being defined as what is most comfortable and thoughtful, not disposable. I find it refreshing that luxury can now
To stand out from all the rest, ANY product needs its unique selling feature that will lure the shopper to its website, and ultimately make the purchase. Bed & Breakfast Inns are no different. Your search engine optimization efforts will get your site high on the results page of the search, and then the attractiveness,
What Niche Market Does Your Bed & Breakfast Target? Read More »
It’s spring, the time of rebirth and renewal. We’re coming out of a deep recession, and every Innkeeper would like to make more money in 2010 than in 2009. How do you do that? Do the right thing. Be smart and courageous. And be clever in our brave new world. Read on to see what
Three Ways to Make More Money in 2010 Read More »
Many of us grew up as ‘space age boomers’ along with NASA. From making our own space helmets out of tin foil to watching men walk on the moon from our black and white TVs, we have witnessed history! Then there are those that grew up to experience the celestial highs and emotional lows of
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