Eben Viens

What a Week!

Here it is Monday noon and the entire week beginning last Monday seems like a nonstop event….sound familiar?  Monday and Tuesday, Jan & I were attending and participating in the 86th Annual Meeting & Conference of the Maine Innkeepers Association.  Kudos to our association’s Executive Director Greg Dugal and his capable staff for mounting another […]

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Remember Web Basics

In all the discussion about social media, blogs, Web 2.0, etc., I am reminded that it’s important to remember the basics when it comes to marketing your inn. There’s no substitute for the elemental aspects of hospitality, but to get i.guests to visit you, you have to attract them, and that means starting with a

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Understanding the i.guest

Who is the i.guest? What is an i.guest? The i.guest is the contemporary traveler who is changing the face of hospitality marketing. Welcome to Travel 2.0. The i.guest is Informed. Internet-empowered. Independent. And, importantly for innkeepers, is Identified. The i.guest is finding places to stay and booking rooms (not just seeing availability at midnight) on

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