Inn Consultants and Brokers Since 1993

The B&B Team

Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

Archive for the ‘Marketing’ Category


Y is for Yield Management

October 21st, 2011 by Janet Wolf

What is it? More important, should you be doing it? I will attempt to decode some of the marketing jargon and bring the reality of yield management out of the airline and hotel realms to our neck of the hospitality business. One interesting fact I discovered was that yield management has only become a part […]

Lonely Planet – 15 Weekends of Summer

June 9th, 2011 by Janet Wolf

Way back when, historically speaking and not so long ago (1973) there were a couple of travellers who started writing travel guides. The guides were first aimed for backpackers and adventurous travellers like themselves.  They picked the name from some misheard lyrics in ‘Space Captain’, a song written by Joe Crocker and Leon Russell. The words […]

Give Me the Simple Life

May 11th, 2011 by Janet Wolf

Ahh…the simple life of an innkeeper. Well maybe not so simple these days with social media, online reservations, website updating, conferences, webinars, the list goes on. So let me tell you a story of a couple of innkeepers of yore. Their names were Maryline White and Louise Shangle, partners in business and life. They owned […]

Hotels and Bed & Breakfasts – The Pendulum Swings

May 4th, 2011 by Janet Wolf

We subscribe to a publication called Hotel Business. This and other sources are a great way to keep abreast of the hotel business, the trends, the predictions and in general what they are thinking. Some interesting observations recently came from the Luxury Management Executive Roundtable Series. This is a yearly gathering of big hitters including; […]

Inn Tune-Up – Better Way to Improve

April 15th, 2011 by Janet Wolf

If you check out your Thesaurus (thanks to Microsoft Word it is just a few clicks away) the word ‘better’ offers a few similar adjectives and one is ‘Improved’. Innkeepers are constantly improving their properties, at least they should be. In Jay Karen’s recent Key Notes article in the Winter IQ magazine he boldly and justly […]

Living Social Tips from Innkeepers

April 6th, 2011 by Janet Wolf

Attention shoppers…group buying marketing companies have hit the air waves. In radio days the airwaves were the frequency that transmitted the signals that carried information to the world. We all know what claims the airwaves today, social media.  And the latest addition to the social media tool box is… If you haven’t heard, Living Social […]

Words Matter When Selling Anything

December 14th, 2010 by Peter Scherman

Recently a friend sent me a video called “The Story of a Sign.” A short (6 minute) film, it tells a story that teaches an important lesson to all of us who have anything to sell, whether it’s a room at a bed and breakfast or a service. And that lesson is that words matter.

Virtual Road Trip

December 3rd, 2010 by Janet Wolf

Some of my favorite and most memorable vacations as a child and adult were road trips. Travelling cross country from California to Florida when I was twelve is a trip I will never forget. Up before dawn to beat the heat my sister and I continued our sleep in the back seat (we did not […]

The Packaging Guys

November 5th, 2010 by Peter Scherman

Innkeepers know that packaging is an indispensable part of marketing. Effective packages help extend the average stay, encourage guests to return for multiple visits, help protect rates, and foster long term relationships. In preparation for the upcoming PAII New England regional Conference, Joe Veneto, “The Opportunity Guy,” and Peter Scherman and Rick Wolf of The […]

Travel Packaging-Wrap Up What You Do Best

October 26th, 2010 by Janet Wolf

Here in Kennebunkport we have a local family owned restaurant Alisson’s that runs a great business and has been doing it for about 30 years. When we have our Aspiring Innkeeper Seminars here in the Port we always treat our attendees to dinner on Friday to kick off our seminar. Alisson’s serves the locals and […]

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